Commercialisation

Question 1

Commercialisation

Answer 1

Using sport to make a profit

Question 2

Factors leading to commercialisation in sport

Answer 2

Growing spectatorship, more media interest, professionalism, advertising, sponsorships

Question 3

Society positives

Answer 3

Increase participation (healthy lifestyle), positive role models, increase entertainment

Question 4

Society negatives

Answer 4

Loss of tradition, spectate rather than participate, benefits only for more popular sports

Question 5

Sport positives

Answer 5

Increase funding, increase participation, increase coverage, better facilities, globalisation

Question 6

Sport negatives

Answer 6

Loss of tradition, rule changes etc, loss of control media dictate ok times etc, less for minority sports

Question 7

Performers positives

Answer 7

Increase wages, fame, can play full time, increase standard of play

Question 8

Performers negatives

Answer 8

Pressure to win, forced to play through injury, takes up lots of time

Question 9

Spectators positives

Answer 9

Increased coverage, better coverage, improved stadia, increased technology

Question 10

Spectators negatives

Answer 10

Spoil enjoyment, advertising, less affordable,

Question 11

Golden triangle

Answer 11

Interdependence between sport, media and sponsorships

Question 12

GT sport

Answer 12

Increased revenue, prizes, equipment, exposure

Question 13

GT media

Answer 13

Revenue from advertising and viewership

Question 14

GT sponsors

Answer 14

Gain exposure