Commercial Flashcards
Quote: our ambition is:
Our Cause is:
“To be europes preferred short haul airline delivering market leading returns”
“To make travel easy and affordable”
What is easyJet’s ambition?
How will they achieve this?
To be Europe’s preferred short haul airline.
This will be achieved by providing a leading network at primary European airports, with a clear focus on making travel Easy and Affordable, while maintaining low costs and high customer service.
How many aircraft do they have (as of end of 22 April)?
What does this fleet consist of?
234
85 A320s (180 seats) 149 A319s (156 seats)
How many aircraft do Ezy have on order?
158 aircraft on order.
58 A320-200
100 A320neo
EasyJet operates … Largest Airbus fleet and the … Fourth largest Airbus fleet.
Europe’s and the world’s.
More than … Europeans live within one hours drive of an easyJet airport
300 million.
How many countries does easyJet fly to?
33
When did easyJet take delivery of its first Airbus?
September 2003
What is easyJet’s business model?
4 elements:
- Build strong number one and two network positions. - fly from the primary airports in attractive catchment areas.
- Maintain cost advantage.
- Drive demands, yields and conversion across Europe.
- Disciplined use of capital
- Culture, people and platform.
Name the board of directors!
Ok there’s millions- name a few
Important to less important…
Carolyn McCall (OBE) Chief executive.
John Barton- non-executive chairman
Chris Kennedy- Chief Financial Officer.
Warwick Brady- Chief Operations Officer
What is a Codeshare agreement, and what Codeshare agreements do easyJet have?
A codeshare agreement is when to airlines share a flight. One airline operates the flight, while both can book onto it.
easyJet entered a commercial agreement with Transaero airlines
Name an easyJet initiative.
EasyJet runs a fearless flyer course, which includes “webinar’s”, ebooks, a ground course and an “experience flight”.
This has been running since late 2013, nearly two years. It can be booked online or over the phone.
From a commercial perspective, this a great initiative. Not only is it a product in its own right for easyJet, it also increases the likelihood of more customers flying when previously they would have avoided it. (1/6 have a fear of flying)!
EasyJet strong positions in key markets:
No. 1 London Gatwick London Luton London Southend Bristol Edinburgh Milan Malpensa Naples Venice Nice Basel Geneva
No.2 at London Stansted Paris Orly Paris Charles de Gaulle Lisbon Lyon Rome Fiumicino
2014 annual reported profits:
For the fourth year in a row, profit. Before tax is now £581 million. This is an increase of 21.5% on the year before
Facts: how many passengers flown in 2014?
64.8 million. +6.6% on 2013
Ryanair= 81.7 (16m more) +3% on 2013
IAG= 77.3 (different market?)
