comm1100 Flashcards
DEFINING THE COMMUNICATION
SENDING, RECEIVING, ENCODING, DECODING
THE PROCESS BY WHICH INDIVIDUALS SHARE MEANING
Black and Bryant, 1922
Transmission of information, ideas, attitudes or emotion
from one person or group to another (or others) primarily
through symbols
Theodorson and Theodorson, 1969
May be defined as “social interaction through messages”
Gerbner, 1967
Four attributes of communication:
dynamic, symbolic interaction, systematic, meanings are personally constructed
Elements of the process
source, message, channel, receiver, effect, feedback
sino crush ni raven
jenny
three factors of message
Message code, Message content, Massage treatment
Message treatment
low context communication, high context communication
Element of the process, effect
Overt Effect, Covert Effect
Levels of communication
Intrapersonal, Interpersonal, Mass communication
type of model:
the communication model is mainly a persuasive process
Laswell’s Model
type of model:
one way linear model, a type of model with noise
Shannon and Weavers “Mathematical” Model
Type of communication
Verbal, Nonverbal
type of model:
Introduces the role of communication in a
society or social relationship.
Newcomb’s Model
