Comm101 Flashcards
Goals of Informative Speech
Enhance understanding and maintain interest
Reasoning
The process of drawing a conclusion from evidence
Evidence
Consists of the facts, examples, opinions, and statistics that a speaker uses to support a conclusion
Attitudes
Is a learned predisposition to respond favorably or unfavorably toward something
Beliefs
Is what you understand to be true or false
Values
A value is an enduring concept of right and wrong and good and bad.
Persuasion
Is the process of changing or reinforcing attitudes, beliefs, values, or behavior
Rhetoric
Is the process of discovering in any particular case the available means of persuasion
Ethos
Is used to persuade an effective communicator represents information that is credible
Logos
Literally means word. The term refers to the rational logic
Pathos
Used to refer to the use of appease to emotion
Use listener’s Needs (Maslow’s Hierarchy of Needs)
The classical theory that outlines basic human needs. Hierarchy of needs motivates everyone’s behavior
Physical needs
The most basic needs of of all humans are physiological
Safety needs
We have need to feel safe, secure, and protected, and we need to be able to predict that our own and our loved ones needs for safety are met.
Social Needs
We all need to feel loved and valued
Self-Esteem Needs
The need for self-esteem reflects our desire to think well of ourselves