Comm101 Flashcards

0
Q

Goals of Informative Speech

A

Enhance understanding and maintain interest

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1
Q

Reasoning

A

The process of drawing a conclusion from evidence

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2
Q

Evidence

A

Consists of the facts, examples, opinions, and statistics that a speaker uses to support a conclusion

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3
Q

Attitudes

A

Is a learned predisposition to respond favorably or unfavorably toward something

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4
Q

Beliefs

A

Is what you understand to be true or false

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5
Q

Values

A

A value is an enduring concept of right and wrong and good and bad.

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6
Q

Persuasion

A

Is the process of changing or reinforcing attitudes, beliefs, values, or behavior

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7
Q

Rhetoric

A

Is the process of discovering in any particular case the available means of persuasion

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8
Q

Ethos

A

Is used to persuade an effective communicator represents information that is credible

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9
Q

Logos

A

Literally means word. The term refers to the rational logic

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10
Q

Pathos

A

Used to refer to the use of appease to emotion

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11
Q

Use listener’s Needs (Maslow’s Hierarchy of Needs)

A

The classical theory that outlines basic human needs. Hierarchy of needs motivates everyone’s behavior

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12
Q

Physical needs

A

The most basic needs of of all humans are physiological

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13
Q

Safety needs

A

We have need to feel safe, secure, and protected, and we need to be able to predict that our own and our loved ones needs for safety are met.

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14
Q

Social Needs

A

We all need to feel loved and valued

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15
Q

Self-Esteem Needs

A

The need for self-esteem reflects our desire to think well of ourselves

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16
Q

Self Actualization

A

This is the need to fully realize on’s highest potential

17
Q

Positive Motivation

A

Comprised of Emphasize Positive Values and Emphasize Benefits, not just features

18
Q

Emphasize Positive Values

A

Common values to determine what would e accrue to your listeners

19
Q

Negative Motivation

A

If you don’t stop that I am going to tell mom. Persuasion technique of fear appeal

20
Q

Emphasize Benefits, Not just Features

A

Benefit is a good result or something that creates a positive feeding for the listener (heart). Feature is simply a characteristic of whatever it is that you are talking about (brain). Heart always trumps brain

21
Q

Eye Contact Effectively

A

Look early, look right at them, look at everybody, look everywhere, and look at individuals.

22
Q

High-Content Cultures

A

The content of the message including nonverbal cues, tone of voice, posture, and facial expression is often more important than the words.

23
Q

Low-Content Cultures

A

The words in a message are given more attention than the surrounding context.

24
Q

Culture

A

Is a learned system of knowledge, behavior, attitudes, beliefs, values, and norms shared by the group

25
Q

Ethnicity

A

Is that portion of a person’s cultural background that related to a national or religious heritage.

26
Q

Race

A

Is his or her biological heritage for example Caucasian, or Latino/Latina

27
Q

Which term is less accurate? Race or Ethnicity?

A

Race is less accurate in attempting to describe a group of people than the term ethnicity

28
Q

Demographic Audience Analysis

A

Analyzing an audience by examining demographic information so as to develop a clear and effective message.

29
Q

Sexual Orientation

A

Being sensitive to others orientation and not saying slanderous terms. An audience centered speaker is sensitive to contemporary issues and attitudes related to sexual orientation.

30
Q

Individualistic Cultures

A

Individualistic achievement is emphasized more than a group.

31
Q

Collectivist Cultures

A

Group or team achievement is emphasized more than group achievement.

32
Q

Analyzing Information About Your Audience

A

Learn your audiences backgrounds in three types: demographic psychological and situational.

33
Q

Understanding your listening styles

A

There are four: people orientated listeners, action orientated listeners, content orientated listeners, time orientated listeners.

34
Q

Listen With Your Eyes As Well as Your Ears

A

Looks for nonverbal cues to enhance understanding and adapts to the speakers delivery.

35
Q

Listening Mindfully

A

Is aware of whether or not he or she is listening, controls emotions, and mentally asks what’s in it for me?

36
Q

Receiver Apprehension

A

Is fear of misunderstanding or misinterpreting, or of not being able to adjust psychologically to, message spoken by others.

37
Q

How to overcome Receiver Apprehension

A

Work harder to comprehend he information, use technology take accurate notes, raise awareness, be more redundant, use presentation aids.

38
Q

Difference Between Speech Rate and Thought Rate

A

Difference gives you time to ignore a speaker periodically. You can enhance your. Listening by summarizing what the speaker is saying from time to time.

39
Q

Prejudice

A

One way to describe hat the topic has little value for you before you even hear the message. When you prejudge a message your ability to understand it decreases.

40
Q

Informative Overload

A

Way too much stats, numbers, facts, and not enough clarity and the audience losses interest from lack of processing so much information.