Comm100 Flashcards

1
Q

What is a perfect competition?

A

Perfect competition occurs when there are many sellers, there is easy entry and exiting of firms, products are identical from one seller to another, and sellers are price takers.

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2
Q

Monopolistic Competition

A

Monopolistic competition exists when many companies offer competing products or services that are similar, but not perfect, substitutes.

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3
Q

Oligopoly

A

There are only a few sellers

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4
Q

Monopoly

A

A monopoly is a structure in which a single supplier produces and sells a given product or service.

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5
Q

What is frictional unemployment?

A

people being in the process of moving from one job to another.

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6
Q

what is structural unemployment?

A

long-lasting unemployment that comes about due to shifts in an economy

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7
Q

what is cyclical unemployment?

A

the number of people out of work as a result of a temporary setback in the economy, such as a recession or change in a business cycle.

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8
Q

what are the factors of production?

A

land, labour, capital, entrepreneurship, knowledge

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9
Q

when measuring demographics, who is counted?

A

age, race, ethnicity, gender, marital status, income, education, and employment

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10
Q

difference between open vs closed market

A

An open market freely interacts with with other economies around the world, a closed market is the exact opposite.

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11
Q

Why a consumer buys at all

A

The benefit of a product… What it does for THEM. Rather than what it does

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12
Q

what is B2C

A

Brand to Consumer

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13
Q

what is B2B

A

Brand to Brand

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14
Q

What is segmentation

A

the process of dividing a company’s target market into groups of potential customers with similar needs and behaviours

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15
Q

What are the types of segmentation

A

Demographics, Psychographics, Geographic, Behavioral

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16
Q

what are the types of targeting

A

price, niche, micro, differentiated

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17
Q

why a customer buys YOUR product

A

clear, specific benefit
Wants it enough to act on it
others do not offer it

18
Q

What is utilitarianism

A

whether actions are morally right or wrong depends on their effects

19
Q

describe individual rights

A

Individual rights are freedoms that cannot be taken away by another person or the government

20
Q

describe virtue ethics

A

an approach that urges people to live a moral life by cultivating virtuous habits

21
Q

what are morals

A

what you believe to be right and wrong

22
Q

what are ethics

A

moral principles that govern a person’s behavior

23
Q

morals vs ethics

A

morals refer mainly to guiding principles, and ethics refer to specific rules and actions, or behaviors

24
Q

what is globalisation

A

a term used to describe how trade and technology have made the world into a more connected and interdependent place

25
Q

what is containerisation

A

a software deployment process that bundles an application’s code with all the files and libraries it needs to run on any infrastructure

26
Q

what is automation

A

the use of technology to perform tasks with where human input is minimized

27
Q

what is swot

A

Strength, Weakness, Opportunities, Threats

28
Q

what does a manager do

A

planning, organizing, leading, and controlling

29
Q

what does a leader do

A

the ability of an individual to influence, motivate, and enable others to contribute to the organization’s success

30
Q

does a manager or leader organize roles

A

manager

31
Q

how does a manager organize roles

A

divide tasks
group departments
assign

32
Q

characteristics of entrepreneur

A

self-directed, self-nurturing, energetic, learn quickly, risk taker

33
Q

mindset of entrepreneur

A

opportunity obsessed
focused on creating and capturing value
will seize opportunity

34
Q

business plan

A

marketing
operations
human resources
finance
management team

35
Q

what is scientific management

A

a method of improving efficiency in the workforce

36
Q

explain the hawthorne effect

A

people’s tendency to behave differently when they become aware that they are being observed

37
Q

explain theory x

A

people dislike work, have little ambition, and are unwilling to take responsibility

38
Q

explain theory y

A

happy to work on their own, self-motivated to complete tasks, view work as fulfilling, enjoy taking ownership

39
Q

how does a hiring process take place

A

job analysis
recruitment
selection

40
Q

why is evaluation important in jobs

A

it sets standards and expectations
you can evaluate their performance and provide feedback

41
Q

comparative vs absolute advantage

A

AA:The ability of an actor to produce more of a good or service than a competitor
CA: The ability of an actor to produce a good or service for a lower opportunity cost than a competitor.

42
Q
A