Comm100 Flashcards
What is a perfect competition?
Perfect competition occurs when there are many sellers, there is easy entry and exiting of firms, products are identical from one seller to another, and sellers are price takers.
Monopolistic Competition
Monopolistic competition exists when many companies offer competing products or services that are similar, but not perfect, substitutes.
Oligopoly
There are only a few sellers
Monopoly
A monopoly is a structure in which a single supplier produces and sells a given product or service.
What is frictional unemployment?
people being in the process of moving from one job to another.
what is structural unemployment?
long-lasting unemployment that comes about due to shifts in an economy
what is cyclical unemployment?
the number of people out of work as a result of a temporary setback in the economy, such as a recession or change in a business cycle.
what are the factors of production?
land, labour, capital, entrepreneurship, knowledge
when measuring demographics, who is counted?
age, race, ethnicity, gender, marital status, income, education, and employment
difference between open vs closed market
An open market freely interacts with with other economies around the world, a closed market is the exact opposite.
Why a consumer buys at all
The benefit of a product… What it does for THEM. Rather than what it does
what is B2C
Brand to Consumer
what is B2B
Brand to Brand
What is segmentation
the process of dividing a company’s target market into groups of potential customers with similar needs and behaviours
What are the types of segmentation
Demographics, Psychographics, Geographic, Behavioral
what are the types of targeting
price, niche, micro, differentiated