COMM FInal Flashcards

1
Q

Logos

A

An appeal to logic
using arguments that are
proof and
evidence

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2
Q

Claims

A

: Propositions of Fact, Value, or Policy

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3
Q

What is a claim backed by

A

Data

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4
Q

What is data backed by

A

Assumptions/Reasoning

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5
Q

Deductive reasoning

A
  1. Theory
  2. Hypothesis
  3. Pattern
  4. Observation
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6
Q

Inductive reasoning

A
  1. Observation
  2. Pattern
  3. Hypothesis
    4 Theory
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7
Q

Affirming the Antecedent

A

Premise #1: If A , then
B
Premise #2: A
Conclusion: Therefore,
B
Premise #1: If it is a
Yorkie, then it is a dog.
Premise #2: It is a
Yorkie
Conclusion: Therefore, it
is a dog.

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8
Q

DENYING THE
CONSEQUENT

A

Premise #1: If A (Cause),
then B (Result)
Premise #2: NOT B
(Result)
Conclusion: Therefore,
not A (Cause)

Premise #1: If burglars entered by
the front door, then they forced the
lock.
Premise #2: Burglars did not force
the lock.
Conclusion: Therefore, they did not
enter by the front door.

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9
Q

DISJUNCTIVE
SYLLOGISM

A

Premise #1: Either A or B
Premise #2: NOT A
Conclusion: Therefore, B

Premise #1: Either it is red,
or it is blue.
Premise #2: It is not red
Conclusion: Therefore, it is
blue

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10
Q

APPLYING A
GENERALIZATION

A

Premise #1: Every member of F
is a member of G.
Premise #2: Individual case X is a
member of F.
Conclusion: Therefore, X is a
member of G

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11
Q

APPLYING AN
EXCEPTION

A

Premise #1: Every member of F
is a member of G.
Premise #2: Individual case X is
NOT a member of G.
Conclusion: Therefore, X is NOT
a member of F

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12
Q

Transitivity

A

If x=y, and y=z,
then x=z

Alex is a law student.
Law students are critical
thinkers.
Alex is a critical thinker.

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13
Q

Reflexivity

A

If x=y, then y=x

If Jim is a coworker of
Pam, then Pam is a
coworker of Jim.

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14
Q

Fallacy

A

Deceptive arguments that appear logical but fall apart with
logical reasoning

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15
Q

Appeals to ignorance

A

A person concludes that
something is true simply on
the grounds that they cannot
prove it to be false

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16
Q

Appeals to mob

A

Since others are doing it, or
think it is correct, you too should
do it

17
Q

Appeals to emotion

A

Reliance on an emotional response
as the best guide for forming
judgement, without using logical
means

18
Q

Ad hominem attack

A

Personally attacking an
individual, rather than their
ideas (Verbal aggression
instead of
argumentativeness)

19
Q

Straw hat fallacy

A

Distorting the opposition’s
argument or attacking an argument
they did not make.

20
Q

Playing with words

A

Exploits problematic
vagueness, ambiguity,
stereotyping, and slanted
language

21
Q

Misuse of authority

A

Believe a claim
because a powerful
or respected person
says so

22
Q

Ethos

A

A receiver’s attitude toward a source at a particular
time.

23
Q

Character (ethos dimension)

A

Integrity, honesty, goodness

24
Q

Competence (ethos dimension)

A

Intelligence, knowledge, expertise, and background

25
Q

Caring (ethos dimension)

A

Concern or others, empathy, consideration

26
Q

Three types of ethos credibility

A

Before, During, After

27
Q

Inital ethos

A

Background
* Experience,
education,
reputation

Characteristics
* Attractiveness,
gender, race

Sponsorship
* Support or
endorsement
from another

28
Q

Derived ethos

A

Rhetorical
Choices
* Evidence,
organization,
delivery

Humor
* ↑ Ethos with
more humor

Common
Ground
* ↑ Ethos

Fear
* Depending
on amount of
fear used

29
Q

Out of ethos, logos, and pathos, what (eventually)
persuades the most?

A

Logos

30
Q

5 things of ethos and power

A

Coercive(punisment)
Reward(Benefits)
Legitmate(positon)
Competence(knowledge)
Referent(relationship)