COMM EXAM 1 Flashcards
Communication
The process through which people use messages to generate meaning within and across context.
Source
An individual who initiates communication.
Encoding
The process of turning thoughts into communication.
Message
Information being delivered through communication.
Channel
Medium through which a message is delivered.
Receiver
Individual for whom the message is intended for.
Decoding
The process of turning communication into thoughts
Frame of Reference
Beliefs, attitudes, and experiences
Feedback
The receiver’s response to a message.
Noise
Interference with a message that distorts meaning response to a message.
3 Models of Communication
Linear, Interactive, Transactional.
Public Communication
Feedback = One way
Messages are practice and preformed.
Messages tend to be researched.
Source’s communication is intentional.
Persuade
Change a belief or attitude leading to a behavoir
Inform
Provide information and new content.
Entertain
Provide enjoyment.