Comm 70 - Ch 5 Magazines

Question 1

Mukraking

Answer 1

?

Question 2

Split runs

Answer 2

?

Question 3

Circulation

Answer 3

?

Question 4

Controlled circulation

Answer 4

?

Question 5

Quick response (QR) codes

Answer 5

?

Question 6

Near-field communication (NFC) chips

Answer 6

A

Question 7

Custom publishing

Answer 7

A

Question 8

Brand magazine

Answer 8

J

Question 9

Magalogue

Answer 9

A designer catalog produced to look like a consumer magazine.

Abercrombie and Fitch, net a porter all produce catalogs in which models wear for sale designer clothes. Designer’s, photographer’s, writers and editors from major fashion magazines typically contribute to these publications, and they are occasionally available for sale at news stands

Question 10

Complementary copy

Answer 10

Content that reinforces the advertisers message, or at least does not negate it - is problematic When creating such coffee becomes a major influence in a publications editorial decision making. Editor sometimes engage in self censorship we can decisions about how stories are written and which stores appear based on the fear that specific appetizers will be offended.

Question 11

Ad-pull policy

Answer 11

Demand for advance review of magazines content