COMM-4 Exam #3 Review

Question 1

Attitudinal anchor

Answer 1

a position on an issue that a person finds most acceptable

Question 2

Assimilation

Answer 2

An individual perceives a message as being similar to his or her attitudinal anchor

Question 3

Contrasting

Answer 3

occurs when a person perceives a message as being in opposition to their views

Question 4

Social judgment theory

Answer 4

A stance on an issue or topic that is a range of positions a person finds acceptable rather than a single point

Question 5

Scientific theories

Answer 5

Published, tested, and reviewed by experts

Question 6

Folk theories

Answer 6

Based on our own experiences, observations, and knowledge

Question 7

Cognitive Theories

Answer 7

examine how receivers process persuasive messages

Question 8

Ego Involvement

Answer 8

A person’s commitment to an issue

Question 9

Consistency

Answer 9

People desire consistency in their interpersonal relationships

Question 10

Cognitive dissonance

Answer 10

Occurs when cognitions are dissonant or not in harmony

Question 11

Dissonance

Answer 11

Lack of harmony
(Not all dissonance results in a change)

Question 12

Cognitions

Answer 12

Bits of information that people have

Question 13

Self Serving Bias

Answer 13

Judging yourself more favorably than others

Question 14

Internal/Dispositional attributions

Answer 14

based on a person’s disposition. the cause of the behavior is within the person

Question 15

External/Situational Attributions

Answer 15

The cause of the behavior is outside the person

Question 16

Boomerang effect

Answer 16

The unintended consequences of an attempt to persuade result in the adoption of an opposing position instead.