comm 205 exam 1 Flashcards
Beloved Community
society based on justice, equity, and love
Six Principles of Nonviolence
- nonviolence is a way of life for courageous people
- nonviolence seeks to win friendship and understanding
- nonviolence seeks to defeat injustice, not people
- nonviolence holds that suffering can educate and transform
- nonviolence chooses love instead of hate
- nonviolence believes that the universe is on the side of justice
Critical Thinking (Hooks)
- essential to transformation
- humor is essential to transformation
Media Literacy: Media Texts
- all media content is constructed as “text” created with a purposeful message
ex: news articles, tv shows, ads, social media posts
Media Literacy: Media Conventions
camera angles, editing, music, language
Media Literacy: Audience Reception
individuals interpret media content differently based on their background, values, and experiences
Media Literacy: Ownership & Influence
understanding media ownership and control is crucial as it can influence content and perspectives
Media Literacy: Bias
recognizing potential bias in media content is fundamental to media literacy
ex: political, cultural, commercial bias
Media Literacy: Impact
explores how media can shape public opinion, attitudes, and behaviors, and impact society at large
Jess Joll’s Q’s
- who created this message?
- considers the source and authorship of the media content - what creative techniques are used to attract my attention?
- recognizes the stylistic elements employed in media - how might different people understand this message differently from me?
- emphasizes diverse interpretations based on backgrounds and perspectives - what values, lifestyles, and points of view are represented in, or omitted from, this message?
- examines the values, perspectives, biases, and omissions in the content - why is this message being sent?
- explores the purpose and motivation behind the message - what is the message, and what is not being said?
- considers both explicit and implied content - how does this message make me feel, and why?
- encourages emotional self-awareness and reflection - what action is suggested, or what response is requested?
- examines the call to action or response intended for the audience - what are the implications of this message?
- considers the broader societal or cultural implications of the content
Audience Selective Processes
exposure, retention, perception
Exposure to Media Messages
selective exposure:
- refers to the tendency of individuals to choose media content that aligns with their pre-existing beliefs, values, and preferences
- people often seek out information that reinforces their existing worldview (confirmation bias)
media consumption patterns:
- audience members have specific patterns of media consumption based on demographics, interest, and habits
ex: age, gender, cultural background
media ecology:
- the media environment an individual is part of can impact exposure
- different media environments can shape the content people encounter
Retention of Information
selective retention:
- individuals tend to remember and retain information that aligns with their existing beliefs or is emotionally charges
- contradictory information may be forgotten or dismissed
repetition and reinforcement:
- repeated exposure to certain media message or themes can reinforce the retention of specific information
- used in advertising and political messaging to create lasting impressions
media literacy and critical thinking:
- media literacy and critical thinking skills influence the ability to discern and retain accurate information from media sources
Perception of Media Content
framing and agenda setting:
- media content is framed to emphasize certain aspects of an issue or event, influencing audience perception
- agenda setting theory suggests that the media can shape public perception by highlighting certain topics or issues
media effects:
- audiences may perceive media content as influencing their beliefs, emotions, or behavior
- perception can vary from person to person
cultural and social context:
- cultural and social context shape the interpretation of media content
- different cultures and social groups may have distinct perspectives on the same media message
Cognitive Consistency
individuals seek consistency among their beliefs, attitudes, and actions
- consistency creates cognitive harmony and reduces mental effort for decision making
- ex: belief in environmental conservation aligns with recycling behavior
