COMM 171 - Lecture 6 competitive market Flashcards
Perfect competition vs competitive marekts
Perfect competition occurs when all companies sell identical products, market share does not influence price, companies are able to enter or exit without barriers, buyers have perfect or full information, and companies cannot determine prices.
PC model equilibrium has the nice property of efficiency
Efficient = Pareto Optimal: no one can be made better off
without making someone worse off
PC model equilibrium has the nice property of efficiency
Efficient = Pareto Optimal:
Pareto Optimal: no one can be made better off without making someone worse off
All mutually beneficial trades occur
Perfect competition: Key CHARACTERISTICS
1) There are many buyers and sellers, each with a small market share
This means both sellers and buyers are price-takers; their actions have no effect on price.
2) The product is standardized
across sellers
Standardized product (aka
commodity): consumers regard
different sellers’ products as
equivalent
3) Free entry and exit
New producers can easily enter into an industry and
existing producers can easily leave that industry.
Market share, price takers
Market share: the fraction of the total industry output
accounted for by that producer’s output
This means both sellers and buyers are price-takers; their
actions have no effect on price
Marginal revenue, formula in general (not for competitive firms)
Marginal revenue: change in total revenue generated by
an additional unit of output
MR = change in total revenue / change in total quantity
Optimal output rule
Optimal output rule: profit is maximized by producing
the quantity of output at which the marginal revenue of
the last unit produced is equal to its marginal cost
Why is profit maximized where MR = MC?
- Each time the firm produces another unit, there are
extra costs and extra revenues. - If producing another unit adds more to revenue than it costs, profit will increase.
– If MR > MC, producing more will add to profit;
– If MR < MC, producing less will add to profit.
- Since MR = P for competitive firms, the profit-maximizing
rule is: Choose the quantity of output where P = MC.
In a perfectly competitive market, MR is equal
In a perfectly competitive market, MR is equal to the market price P for all levels of output.
How to know when to shut down
Shortcut: Is the price at or below the shut-down price?
– Shut-down price: minimum average variable cost
What is the industry supply curve
The industry supply curve shows the relationship between the price of a good and the total output of the
industry as a whole.
- The short-run industry supply curve shows how the quantity supplied by an industry depends on the market
price given a fixed number of producers. - There is a short-run market equilibrium when the
quantity supplied equals the quantity demanded, taking
the number of producers as given.
The short run indsutry supply curve
The short-run industry supply curve: how the Q supplied by an industry depends on the market price (given a fixed number of producers).
Compare THE SHORT-RUN AND LONG-
RUN INDUSTRY SUPPLY CURVES
The long-run supply curve is
flatter than the short-run
supply curve :
– A higher price attracts
new entrants in the long
run, raising industry
output and lowering
price.
– A fall in price induces
existing producers to exit
in the long run, reducing
industry output and
raising price.