com101 final Flashcards
Connotative
the meaning suggested by the associations or emotions triggered by a word or phrase
Denotative
the literal or dictionary meaning of a word or phrase
Using language vividly
imagery concrete words simile metaphor rhythm parallelism repetition alliteration antithesis
Type of persuasive speaking
convince actuate
Convince
to change attitude about a subject purely mental
Actuate
to motivate to action
Types of propositions– persuasive thesis types
value policy fact
The psychology of persuasion
–target audience hostile audience etc.
the portion of the audience that the speaker most wants to persuade
target audience
not agreeing with your oppinion audience
hostile audience
Patterns of organization
motivated sequence criterion-satisfaction
Motivated sequence parts
Attention Need Satisfaction Visualization Action
Criteria satisfaction
intro Criteria Satisfaction conclu
where is the proposition placed in persuasive speaking outline
point 2
what types of persuasive speech uses criteria satisfaction
fact and value
what types of persuasive speech uses motivated sequence
policy
key word for policy speech
should
Key word for value speech
words like unfair or harmful
Types of persuasive proofs and appeals
ethos pathos logos
Foundation or source credibility
ethos
Background
Pathos
Emotional appeal
propaganda
Structure
logos
Appealing to the audiences sense of reason and rational
logos
Persuasion terms
reasoning proof conclusion fallacies evidence
process of drawing a conclusion on the basis of evidence
reasoning
2 ways to derive reasoning
specific instances, principle
reasoning that seeks to estanlish the realtionship between causes and effects
causual reasoning
reasoning in which a speaker compares two similar cases and infers that what is true for the first case is also true for the second
analogical reasoning
error in reasoning
fallacies
a fallacy in which a speaker jumps to a general conclusion on the basis of insufficient evidence
hasty generalization
a fallacy in which a speaker mistakenly assumes that because on event folows another the first event is the cause of the second
false cause
an analogy in Which the two cases being compared are not essentially alike
false analogy
a fallacy which assumes that because something is popular, it is therefor good, correct, or desireable
bandwagon
a fallacy that introduces an irrelecant issue to divert attention form the subject under discussion
red herring
a fallacy that attacks the person rather than dealing with the real issue in dispute
ad hominem
a fallacy that forces listeners to choose between two alternatives when more than two alternatives exist
either-or
a fallacy which assumes that taking a first step will lead to subsequent steps that cannot be prevented
slippery slope
a fallacy which assumes that something ols is automatically better than something new
appeal to tradition
a fallacy which assumes that something new is automatically better than something old.
appeal to novelty
supporting materials used to prove or disprove something
evidence
specific to broad
inductive reasoning
broad to specific
deductive reasoning
reasoning that contains major prem, minor prem, conclusion
deductive reasoning
reasoning that uses generalization, causual, analogy
inductive reasoning
how are propaganda different than logical fallacies
propaganda are emotional logical fallacies arent?
Types of propaganda
glittering generalities, transfer, plain folks, testimonial, name caling, card stacking, bandwagon,
These are appeals to some feeling, emotion, desire which the speaker may set the primary motive needs into motion. A speaker should always focus on the more noble appeals, rather than on the less worthy.
motive appeals
pathos includes what two other terms
motive appeals, and propaganda
Types of testimony
peer, lay, expert
Nine factors of attention MR. SCHP FVN
movement, reality, proximity, familiarity, novalty, suspense, conflics, humor, the vital
