COM FINAL Flashcards

1
Q

Are compelling stories persuasive? Why?

A

Compelling stories are also persuasive because audiences tend to respond to narratives that resonate with their own experiences.

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2
Q

What are the characteristics of a good story?

A

Good stories are realistic.
Good stories are relevant and have value for audiences.
Good stories are coherent.
Good stories are interactive.
Good stories have memorable takeaway lessons.

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3
Q

Most common type of business and professional presentations

A

Sales presentations and proposals.
Briefings
Team presentations, such as symposiums and panel discussions.
Special occasion speeches.

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4
Q

Linear Framework

A

a clear and fact-based approach to organizing a speech that follows a straightforward pattern: preview main points, discuss one point at a time, and summarize each point.

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5
Q

Configural Framework

A

is an approach to organizing a speech that is relatively indirect, relies on speaker self-disclosure, allows the audience to engage with the speaker, and asks audience members to impose their own structure and meaning onto the presentation.

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6
Q

Features of Presentational Context

A

A critical step in speech preparation is audience analysis, or the systematic gathering of information about an intended audience. You must also evaluate your speaking environment, including the size of the audience, physical setting for a presentation, and so on.
Build support for you and your ideas by using evidence that is credible, appropriate, and tailored to your audience.

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7
Q

How to begin your presentation

A

Begin all presentations by determining not only your general purpose but also your specific purpose and thesis statement.
A specific purpose is a clear, concrete one-statement sentence that identifies what you want your audience to know, believe, or do.
A thesis statement is a concise summary of the central message of your speech, stating your speech’s most essential points.

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8
Q

Ways for the audience to help remember you and your message

A

Keep it simple.
Keep it concrete.
Be repetitive and redundant.
Elicit active responses.
Use familiar and relevant examples.
Use transitions and signposts.

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9
Q

When do teams make sense?

A

Organizations use teams to make complex tasks more doable and a large workforce more manageable. Teams also offer greater workforce flexibility and focus and a sense of commitment and ownership.

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10
Q

When do teams not make sense?

A

when a particular task can be better accomplished by one individual, among other factors.

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11
Q

What makes a team work

A

A group of people becomes a team when they share a common purpose or goal. Unlike groups, team members are carefully chosen for the particular and complementary skills that allow the team to achieve or complete complex goals and tasks.

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12
Q

Why do some teams fail?

A

Team members don’t know what to do.
Employees and managers mistrust teams.
Team training is expensive, is time consuming, and takes effort.
The team lacks urgency.
Team members have other priorities.
One bad apple can spoil the team.

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13
Q

How to participate more effectively as a team member?

A

am members can make a difference by contributing to the team’s work, communicating effectively with teammates, keeping the team on track, demanding quality, and bringing with them special talents and skills important to the task.

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14
Q

Workplace meeting important functions

A

Provide a forum to disseminate and explain complex information.
Encourage brain storming and problem solving.
Help to coordinate the organization’s activities.
Stimulate relationship development and relieve boredom.
Promote “buy in” or commitment to company decisions.

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15
Q

When a meeting is inappropriate

A

here is no reason to meet.
The objectives can be better accomplished in another way.
Decisions aren’t likely to be converted into action.
Two heads aren’t better than one.
A decision must be made now.

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16
Q

What does it take to plan a successful meeting?

A

Identify your objectives.
Choose your participants.
Set an agenda.
Schedule the meeting.
Send reminders.
Prepare to take minutes.
Prepare for virtual meetings.

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17
Q

How to conduct a follow up?

A

follow up by providing the meeting minutes, monitoring the progress of follow-up tasks, evaluating the outcomes of the meeting, and preparing the next agenda as needed.

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18
Q

Persuasion Goal 1:Change of attitude

A

a speaker must influence others to feel more positive or negative about an issue.

19
Q

Persuasion Goal 2:change beliefs

A

a speaker must influence others to think or believe something is true or not true.

20
Q

Persuasion Goal 3:change behaviors

A

a speaker must motivate others to take or commit to some kind of action.

21
Q

Why does the audience’s resist the idea of willingness to change?

A

all people want the freedom to control how they think, feel, and behave, they may be motivated to rebel when their established beliefs, attitudes, and behaviors are threatened by persuasion

22
Q

psychological reactance.

A

the resistance to change

23
Q

How to counteract psychological reactance?

A

by using preventative strategies to address three different kinds of audiences: those who agree with your position, those who disagree with your position, and those who are neutral or undecided about your position.

24
Q

Steps of Monroe’s Motivated Sequence

A

1.Gain the audience’s attention.
2.Identify the problem or unfulfilled need(s).
3.Propose a solution that satisfies the problem or need.
4.Visualize what the solution or satisfaction of those needs will mean.
5.Identify specific actions.

25
Q

What strategies can you use to influence and address audience resistance?

A

Conceal your intent.
Don’t ask for too much.
Avoid inflammatory phrases.
Use a two-sided message with refutation.
Inoculate against counterarguments.
Keep objections to a minimum.
Combine reason with emotion.
Use fear appeals when appropriate.
Repeat your message.

26
Q

What is new media?

A

digital, networked information, and communication technologies that have emerged since the later part of the twentieth century.
Examples include the Internet, social applications, e-mail, instant messaging, and mobile phones.
New media help create and maintain social ties among communities of people.

27
Q

What does it mean to be a digital native?

A

a person born or brought up during the age of digital technology and therefore familiar with computers and the internet from an early age.

28
Q

Synchronous Media

A

Media that allow for an instantaneous reply from another communicator.

29
Q

Asynchronous media

A

Media that enable communication and collaboration outside the constraints of time and place.

30
Q

how to know you are using the appropriate media?

A

Understand your goals and the nature of your message.
Consider the characteristics of your audience.
Assess the strengths and weaknesses of the available media.
Ensure the dynamic interplay among your audience, media, and message.

31
Q

Sensory Aids

A

Sensory aids are supporting devices that appeal to one or more of the five senses and highlight or enhance the content of a presentation.

32
Q

Ask Yourself what questions to identify whether to include sensory aids in your presentation?

A

Will one or more sensory aids clarify something critical to my presentation?
Will sensory aids make the presentation more interesting or engaging?
Will sensory aids increase audience retention?
Will sensory aids save time?
Will sensory aids help explain the topic?

33
Q

Sales Presentation

A

is an attempt to persuade an audience to purchase a product or service.

34
Q

Proposal

A

motivates action and commitment to ideas or behaviors ex.Andrew, who works in the marketing department of an investment bank, must propose a new advertising campaign and persuade bank officers to allocate funding for it.

35
Q

Briefing

A

Briefings are short, structured informative overviews of highly specific or technical information, packaged appropriately for the intended audience. Effective briefings showcase facts in a way that allows the audience to quickly understand and apply them.

36
Q

Audience Analysis

A

requires the systematic gathering of information about your intended audience: Who are these people? Why are they here? What are they interested in? What stake do they hold in the reason you are speaking? What challenges do they face that you could potentially help them with?

37
Q

How do you build support for your ideas?

A

Establish Credibility,consdider the different types of support(facts and data stories and examples),select relevant evidence

38
Q

Informative Presentation

A

provide new and unfamiliar information, extend what the audience already knows, or update old information about a topic or issue

39
Q

Compelling audience to listen

A

Establish and demonstrate your credibility with your topic.
Compel your audience to listen actively.(personal stories,humour,emotional appeals,repitition,famous quotations, startling facts or statistics)
Preview your presentation.

40
Q

social loafing

A

exerting little or no effort to contribute to the team goal.

41
Q

meeting load

A

the frequency and length of meetings an employee attends, pulls people away from their work, creating disruptive interruptions in their days

42
Q

Agenda

A

a plan of action that specifies what you intend to do at a meeting and how the discussion items will be prioritized

43
Q

How to appreciate participant roles and responsibilities?

A

Reinforce participation(acknowledge a good point,a critical question or observation)

44
Q
A