Color Theory Flashcards
It is is a visual experience
that subconsciously affects
individual’s functions and
emotions.
Color
It is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with physiological changes, including increased blood pressure, increased metabolism, and eyestrain.
Color
It has been associated with physiological changes, including increased blood pressure, increased metabolism, and eyestrain.
Certain colors
It is a complex subject composed of various theories. Many experiments have been conducted to prove that it is indeed an influential factor composed of both subjective and objective aspects. It affects individuals differently based upon their gender, age, culture and other biological factors.
The Study of Color
It is is the study of colors in relation to human behavior. It aims to determine how color affects us. The same color can also have different meanings that are dependent on our upbringing, gender, location, values, and a variety of other factors. It is consistently used in an attempt to associate a positive or negative tone or feel certain emotions.
Color Psychology
Color Psychology is not an exact science.
The psychology of color as it relates to ____ is one of the most interesting—and most controversial—aspects of ____. Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”
- Persuasion
- Marketing
The Color Experience Pyramid
- Physiological
- Safety
- Love/Belonging
- Esteem
- Self-actualization
- “Psychological component” from the natural effects of nature.
- We as humans have a ____ to certain colour stimuli. These are the reactions unlearned and out of our control because they happen naturally.
- Ex. Leaves turn green because the biological
process of photosynthesis. Most of us react in a positive or uplifted way when we see nature.
Biological Reactions
- Personal experience pertaining to color.
- As humans, we have a ____ reaction (or predisposition) to colour. These are reactions we are hard wired for and have no control over the behaviour.
- Ex. We all associate Red with blood, cross culturally and universally. No one is ever taught this, we all know it because we are hard wired for it.
Collective Unconscious
- Particular colors that are related to a country or location, cultural influences, and mannerisms.
- One’s culture gives us certain colour associations.
- Ex. Red is associated as a traditional colour for brides in many Asian countries, while white is the associated traditional colour for brides in western cultures which is mostly the common practice.
Cultural Influences and
Mannerism
- The individual defines a personal relationship to color that influence choice for trends, fashion, and styles.
- We are influenced by what is marketed to us through fashion, styles, and trends.
- Ex. Every year companies market to and flood us with their “colour or colours of the year or season”. We are then often influenced by choosing those colours for what we wear, what we paint our walls, or even what colour our cell phone covers might be.
Self Actualization
3 Basic Categories in the Color Wheel
- Primary Colors
- Secondary Colors
- Tertiary Colors
A mixture of two tertiary colors.
Quaternary Colors
These color schemes are derived from a single base hue and extended using its shades, tones and tints. Tints are achieved by adding white and shades and tones are achieved by adding a darker color, like grey or black.
Monochromatic Colors
These color schemes use colors that are next to each other on the color wheel. They usually match well and create serene and comfortable designs.
Analogous Colors
