Color theory Flashcards
what is a color wheel ?
a color wheel is a visual representation of colors arranged according to their chromatic relationship.
In psychology of colors, red is associated with ________
love, anger, danger ,desire, speed, strength, violence.
what effect does red have on mood/brain ?
Red evokes a fight or flight response, raises blood pressure and makes heart beat faster.
Not a suitable color for psychiatric wards, prisons, etc.
Oddly a tint of red ,pink tends to have a calming effect.
The effect of color is determined by their______
Hue, Value, Intensity
Yellow is associated with _______
joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, spirituality and inspiration.
Blue is associated with ______
peace, tranquility, calm, stability, harmony, unity, trust, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, and depression.
what effect does blue have on mood?
slow pulse rate , lower body temperature, reduce appetite.
color of business as it represents reliability.
Green represents_________________
nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.
Orange represents _____________
Energy, warmth, enthusiasm, used for attention getting purposes.
purple represents _____________
royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment, cruelty, arrogance, mourning.
white represents ____________
purity, simplicity, cleanliness, peace, humility, precision, innocence, babies and marriages and winter.
black represents _________________
power, sexuality, sophistication, formality elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, sadness, remorse, anger, underground, good technical color, mourning and death.
