Collection 5 Practice Flashcards
What is logical appeal?
claim supported by valid facts and sound reasoning
Why do writers use persuasive techniques?
methods that are meant to convince you to think or act a certain way
What is the purpose of an emotional appeal and what might they disguise?
persuade by stirring up certain feelings in the audience
What are 3 types of emotional appeals
Appeal to pity, Appeal to vanity, Appeal to fear
What is the purpose of an appeal by association and how can they be misleading?
Techniques that persuade by playing on the audience’s desire to fit in
What are 5 types of appeals by association
appeal loyalty, plain folks appeal, bandwagon appeal, snob appeal, appeal to authority
What might ethical appeal hide
a lack of factual support
What is the definition of loaded language
strong words with strong positive or negative meanings
What is Ethos (character) ?
using famous people to buy something. Convince an audience by emphasizing the writers or speakers character
What is Pathos (emotions) ?
persuade people to act based on feelings rather than facts
What is appeal to PITY?
making the audience feel sorry for the subject
What is the appeal to VANITY?
pride in the audiences appearance or status
What is appeal to FEAR?
persuades by making audience members afraid
What is appeal to loyalty?
plays on readers’ desire to show that they are loyal to a group
What is plain folks appeal?
connects an idea or product to something readers find comforting or familiar
What is bandwagon appeal?
one of the most common appeals by association. It plays on the audience’s desire to be “one of the group.”
What is snob appeal?
relies on the audience’s desire to be special, or part of the “elite.”
What is appeal to authority?
persuade by using celebrities or experts to support a product or an idea
