Collecting Data 2 Flashcards

1
Q

What is a population?

A

The population in a study refers to the entire group of individuals or entities that we are interested in examining. This group can vary widely depending on the research question. It could be:

  • People (e.g., all adults in the U.S.)
  • Companies (e.g., all tech startups in Silicon Valley)
  • Countries (e.g., all countries in Europe)
  • Objects (e.g., all lightbulbs produced by a manufacturer)
  • Specific groups (e.g., teenage vampires, zombies, kittens on the internet)

All potential subjects that meet criteria of the investigation

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2
Q

Why is it impractical to study the population in its entirety?

A
  • Practicality: Studying the entire population would be too complex and expensive.
  • Control and Focus: Narrowing down the population allows for more controlled and meaningful results.
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3
Q

What is a sample?

A

A sample is a subset of the population selected for measurement or observation. A well-chosen sample should fairly represent the population, meaning that the conclusions drawn from the sample can be generalized to the entire population.

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4
Q

What is sampling?

A

Sampling is the process of selecting a sample from the population. Since it is often impractical or impossible to study an entire population, sampling allows researchers to make inferences about the population based on the sample.

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5
Q

Why sample?

A
  • Feasibility: It’s often impossible to study every individual in the population.
  • Cost-Effectiveness: Sampling reduces the time and resources needed.
  • Manageability: Smaller groups are easier to manage and study.
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6
Q

Why is it important for a sample to fairly represent the population?

A

It is important because a fair representation ensures that the conclusions or inferences made from the sample can be generalized to the whole population. If the sample is biased, the results will not be reliable for the population as a whole.

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7
Q

What is a census in the context of statistics?

A

A census is the process of collecting data from every member of a population. It involves measuring or questioning every individual or item within the entire population to gather comprehensive data.

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8
Q

Why do researchers often prefer to take a sample rather than conduct a census?

A

Researchers often prefer sampling over conducting a census for several reasons:

  • Completeness: Achieving a complete census is rare.
  • Cost and Time: Conducting a census can be very expensive and time-consuming.
  • Timeliness: By the time a census is completed, the data may be outdated.
  • Destructive Testing: If testing involves destroying the item (e.g., taste testing chocolates), a census would leave no products to sell.
  • Unidentifiable Population: In some cases, it is difficult to identify all members of the population, such as in market research or disease studies.
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9
Q

What is a sampling frame?

A

A sampling frame is a list or structure that includes all members of the population, ideally with additional characteristics to aid in the sampling process.

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10
Q

What charactersitics should a sampling frame embody?

A
  • Completeness: It should include all members of the population without any omissions or duplications.
  • Up-to-Date: The information in the sampling frame should be current to ensure that all eligible members are considered for selection.
  • Accurate: The information in the sampling frame should be correct and precise, minimizing errors in the selection process.
  • Accessible: The sampling frame should be readily available and easy to use for selecting a sample.
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11
Q

What are the challenges in developing a sampling frame?

A

Researchers may encounter several challenges, including:

  • Incomplete Information: In many cases, it is difficult to compile a complete list of all members of a population, especially for large or dispersed populations.
  • Outdated Information: Populations can change over time, and sampling frames may not be updated frequently enough to reflect these changes.
  • Duplicate Entries: Errors in data entry or record-keeping can result in duplicate entries in the sampling frame, leading to potential bias.
  • Accessibility Issues: Some populations, such as those in remote areas or those with privacy concerns, may be difficult to include in a sampling frame.
  • Cost and Time: Creating and maintaining a comprehensive sampling frame can be expensive and time-consuming, particularly for large populations.
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12
Q

What is Probability sampling?

A

Probability Sampling is a sampling technique where each member of the population has a known, non-zero chance of being selected. This method relies on randomization to ensure that the sample is unbiased and representative of the entire population.

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13
Q

What are some Probability/ Random sampling methods?

A
  • Simple Random Sampling
  • Stratified sampling
  • Systematic sampling
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14
Q

What is Simple Random Sampling?

A

In simple random sampling, every member of the population has an equal and independent chance of being selected.

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15
Q

How does Simple Random sampling work?

A

This method often involves using a random number generator, drawing lots, or another random selection technique to choose the sample.

Example: If you have a class of 50 students and want to select 10 for a study, you could assign each student a number and then use a random number generator to pick the 10 participants.

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16
Q

Advantages of Simple Random Sampling:

A
  • Unbiased Selection: Since the selection is random, every member of the population has an equal chance of being selected, reducing bias.
  • Easy to Understand: The method is straightforward and easy to implement.
  • Representative Sample: If the sample size is large enough, it is likely to be representative of the population.
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17
Q

Disadvantages of Simple Random Sampling:

A
  • Requires a Complete List: A full list of the population is needed, which may be difficult to obtain.
  • Potentially Expensive and Time-Consuming: Especially for large populations, as it may require extensive effort to collect data from randomly selected individuals.
  • No Guarantee of Subgroup Representation: If the population is diverse, random sampling may not reflect all subgroups proportionally.
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18
Q

What is Stratified Sampling?

A

In stratified sampling, the population is divided into subgroups (strata) based on a specific characteristic (e.g., age, income level). Then, a random sample is taken from each stratum, usually in proportion to its size in the population.

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19
Q

How does Stratified Sampling work?

A

First, identify the strata (subgroups) within your population. Then, perform a simple random sampling within each stratum.

Example: If you are studying job satisfaction across different age groups, you could divide your sample into age brackets (e.g., 20-30, 31-40) and randomly sample from each bracket.

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20
Q

Advantages of Stratified Sampling:

A
  • Ensures Representation: By dividing the population into strata, this method ensures that key subgroups are represented in the sample.
  • Increased Precision: Stratified sampling can lead to more accurate and reliable results, especially when there are significant differences between strata.
  • Effective for Heterogeneous Populations: Ideal for populations with diverse characteristics.
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21
Q

Disadvantages of Stratified Sampling:

A
  • Complexity: More complex and time-consuming to organize, as it requires detailed knowledge of the population and its characteristics.
  • Requires Strata Information: Requires accurate and detailed information about the population to define the strata.
  • Potential for Misstratification: If strata are not defined correctly, it can lead to biased results.
22
Q

What is Systematic Sampling?

A

Systematic sampling involves selecting every nth member of the population after choosing a random starting point.

23
Q

How does Systematic sampling work?

A

First, a starting point is chosen randomly, then every nth person is selected. For example, if n=5, you might select every 5th person in a list.

Example: Suppose you want to survey factory workers. You could choose a starting point randomly and then select every 10th worker from a list.

24
Q

Advantages of Systematic sampling:

A
  • Ease of Implementation: It is easier to execute than simple random sampling, especially when a complete list of the population is available.
  • Ensures Even Coverage: Can ensure that the sample is spread evenly across the entire population.
  • Reduces Time and Cost: It is generally quicker and less expensive than simple random sampling.
25
Q

Disadvantages of Systematic Sampling:

A
  • Risk of Hidden Patterns: If there is a hidden pattern in the population that coincides with the sampling interval, it can lead to biased results.
  • Not Completely Random: The method is not entirely random after the initial starting point is selected, which could introduce bias.
  • Difficult with Non-Sequential Data: Works best when data can be listed in a meaningful order; less effective for unordered populations.
26
Q

What are some Non-Random sampling methods?

A
  • Quota sampling
  • Snowball sampling
  • Self-selection sampling
  • Convenience sampling
27
Q

What is Quota Sampling?

A

Quota sampling involves selecting a sample that reflects certain characteristics of the population, but without using random selection within those characteristics.

28
Q

How does Quota Sampling work?

A

The researcher sets quotas for different subgroups and then selects participants until these quotas are met. Selection within quotas is non-random.

Example: A researcher wants to survey 100 people, ensuring that 50 are men and 50 are women. They fill these quotas by approaching people until each quota is filled, but the choice of individuals is based on convenience or judgment, not random selection.

29
Q

Advantages of Quota sampling:

A
  • Ensures Representation of Subgroups: Like stratified sampling, it ensures that specific subgroups are represented in the sample.
  • Less Expensive and Time-Consuming: Easier and quicker to implement than random sampling methods.
  • Useful When Population Data is Incomplete: Does not require a complete list of the population.
30
Q

Disadvantages of Quota sampling:

A
  • Subject to Bias: Since the selection within quotas is non-random, it can introduce selection bias.
  • Less Generalizable: Results may not be as generalizable to the entire population compared to random sampling methods.
  • Researcher Judgment Required: The researcher’s judgment in filling quotas can lead to biased decisions.
31
Q

What is Snowball sampling?

A

Snowball sampling is a method where existing study subjects recruit future subjects from among their acquaintances, often used in studies of hidden or hard-to-reach populations.

32
Q

How does Snowball sampling work?

A

The researcher starts with a small group of known participants. These participants then refer others they know, who in turn refer others, and so on, creating a “snowball” effect.

Example: If you are studying people with a rare disease, you might start with a few known patients and ask them to refer others with the same condition.

33
Q

Advantages of Snowball sampling:

A
  • Effective for Hard-to-Reach Populations: Useful for studying rare characteristics or hidden populations (e.g., drug users, people with rare diseases).
  • Cost-Effective: Can be less expensive and quicker than random sampling methods.
  • Leverages Social Networks: Uses participants’ networks to reach more respondents.
34
Q

Disadvantages of Snowball sampling:

A
  • High Risk of Bias: The sample may not be representative of the entire population, as it relies on the social networks of initial participants.
  • Not Generalizable: Results are difficult to generalize beyond the sample.
  • Dependence on Initial Subjects: The sample is heavily influenced by the initial participants and their willingness to refer others.
35
Q

What is Self-selection sampling?

A

Self-selection sampling occurs when individuals volunteer themselves to be part of a sample, often in response to an open call or request.

36
Q

How does Self-selection sampling work?

A

Researchers put out a request for participants, and individuals decide whether or not to participate based on their own interest or availability.

Example: A survey posted online asking people to participate in a study about social media use, where anyone interested can click and take the survey.

37
Q

Advantages of Self-selection sampling:

A
  • Easy to Implement: Participants volunteer themselves, making it easy and inexpensive to gather a sample.
  • Engaged Participants: Those who self-select are often more motivated and engaged in the research topic.
38
Q

Disadvantages of Self-selection sampling:

A
  • High Risk of Bias: Self-selection leads to a sample that may not be representative of the broader population, as it only includes those who choose to participate.
  • Overrepresentation of Extreme Opinions: People with strong opinions or interests in the topic are more likely to participate, skewing the results.
  • Lack of Generalizability: The findings may not be applicable to the entire population.
39
Q

What is Convenience Sampling?

A

Convenience sampling involves selecting a sample based on ease of access or availability. The sample is chosen because it is convenient for the researcher.

40
Q

How does Convenience sampling work?

A

The researcher selects participants who are easiest to reach, often those who happen to be available at a certain time and place.

Example: A researcher surveys people at a shopping mall because they are easily accessible, rather than selecting a sample that represents the broader population.

41
Q

Advantages of Convenience sampling:

A
  • Quick and Easy: It’s the simplest and fastest way to collect data.
  • Cost-Effective: Requires minimal resources and effort.
  • Useful for Pilot Studies: Can be used in exploratory research to gather initial insights before conducting more rigorous studies.
42
Q

Disadvantages of Convenience sampling:

A
  • High Risk of Bias: The sample is not representative of the population, leading to biased results.
  • Limited Generalizability: Findings are not easily applicable to the entire population.
  • No Control Over Sampling Variables: The researcher has little control over who is included in the sample, leading to potential overrepresentation of certain groups.
43
Q

Why is the size of the sample important in data collection?

A

The size of the sample is crucial because it directly affects the accuracy of your results. Generally, the larger the sample size, the more reliable and precise your findings will be. A larger sample size reduces the margin of error and improves the representativeness of the sample.

44
Q

Is there a point where increasing the sample size doesn’t significantly improve accuracy?

A

Yes, there is a point of diminishing returns. While a larger sample size usually improves accuracy, after a certain point, the gains become minimal. For example, increasing a sample from 50 to 100 might greatly improve accuracy, but increasing from 1,000 to 2,000 might only offer a slight improvement.

45
Q

What is diminishing returns?

A

Diminishing returns is a concept that refers to the point at which adding more of something results in smaller and smaller improvements or benefits. In simpler terms, it’s when the effort or resources you put in continue to increase, but the results you get out of it start to decrease.

For example, if you’re studying for a test, the first few hours of studying might help you learn a lot. But after many hours, each additional hour of studying might only help you a little bit, even though you’re still putting in the same amount of time. That’s diminishing returns.

46
Q

What is a common rule of thumb for determining sample size?

A

A common guideline is to aim for a sample size of 10-20% of the population. This range is typically adequate for basic data collection and analysis. However, it’s important to consider the specific needs of your study, as this may vary depending on the situation.

47
Q

Why is a minimum sample size of 30 often recommended for complex analysis?

A

A minimum sample size of around 30 is often recommended for complex data analysis to ensure the validity of the results. This is especially important if your study involves subgroups, as each subgroup may need a minimum of 30 participants to be adequately represented in the analysis.

48
Q

How should I approach sampling for very large populations, like an entire country?

A

For very large populations, you don’t need a 10% sample. Instead, focus on ensuring that your sample is “big enough” and genuinely representative of the population. A well-designed sample that is representative can yield reliable results even with a smaller percentage of the overall population.

Sample must be representative of population

49
Q

What administrative factors should I consider when deciding on sample size?

A
  • Money and Time Available: Larger samples require more resources.
  • Study Aims and Precision Needed: Studies requiring high precision or involving complex analysis may need larger samples.
  • Number of Subgroups: If your study involves subgroups, ensure each one has an adequate sample size.
50
Q

What’s a common mistake students make regarding sample size?

A

A common mistake is not collecting enough data. Insufficient sample size can limit the effectiveness of your analysis, making it difficult to draw reliable conclusions. Careful planning before data collection is key to avoiding this issue.