Collecting Data

Question 1

What are some common data collection methods used in TV advertising research?

Answer 1

Some common data collection methods include surveys, interviews, focus groups, and observational studies.

Question 2

How can researchers ensure the quality of the data collected in TV advertising research?

Answer 2

Researchers can establish clear protocols for data collection, use standardized data collection instruments, train data collectors, and perform regular quality checks.

Question 3

What are some key considerations when choosing the appropriate sample size and sampling method in TV advertising research?

Answer 3

Researchers need to consider the research objectives and population being studied when choosing the appropriate sample size and sampling method. Common sampling methods include
. Random sampling,
. Stratified sampling
. Purposive sampling.

Question 4

What ethical considerations should be taken into account when collecting data in TV advertising research?

Answer 4

Researchers should obtain
. Informed consent from study participants
. Maintain confidentiality and privacy
. Consider potential biases
. Consider the potential impact of the research on participants.

Question 5

How can researchers address potential biases in data collection in TV advertising research?

Answer 5

Researchers can use multiple data collection methods, use measures to reduce social desirability bias or selection bias, and carefully consider the limitations of the study.