Cold Call Objections

Question 1

I’ve already solved this challenge

Answer 1

That’s great you already know the problem exists and have already actively started on solving the problem. We have customers who felt similarly but found that with Cloudflare they were able to reduce latency and improve site speed, which saved costs on managing the site in house

Question 2

Don’t want to rip out everything

Answer 2

We pride ourselves on our ease of use and onboarding process. Which could take at most a few hours. If we do an apples to apples comparison, and give you a better value/price than your current systems, would you be open to a conversation?

Question 3

Not interested

Answer 3

Could you let me know if this is because of lack of fit for your company, if you already use someone else, lack of budget or if it’s something else?

I absolutely understand and I know I called you out of the blue here so I’m going to be candid. If you do take a look at our offerings, the worst that can happen is you’ve confirmed that your solution is the best. And the best that can happen is you find a solution that works better for you and saves you time and money. …What do you think?

Question 4

No budget or cheaper somewhere else

Answer 4

Thank you for your candidness. Most of the customers that we have use us specifically because we free up budget by increasing performance while decreasing inefficiencies and costs.

OR

We have customers who felt similarly but found that with Cloudflare they were able to reduce latency and improve site speed, which saved costs on managing the site in house

Question 5

Pricing

Answer 5

We have a flat pricing model that is competitive with our competitors.

The inputs we look at are # of requests monthly, geography of traffic, SSL certificates, and bandwidth monthly

Question 6

How are you different?

Answer 6

With our global network of over 300 Points of Presence, we already support 26 million internet properties at the programmable edge

Question 7

Can you send something?

Answer 7

I can do you one better. I can show you what it looks like and walk you through it. And even use your data so you can see the value immediately.

Question 8

Bad experience previously

Answer 8

Our network has grown significantly over the years and 50% in our global presence over the past year alone. We’ve invested not only in our core infrastructure but also our compliance and newer cutting edge solutions like DNSSEC

Our network has grown significantly since we first launched, and 50% in our global presence over the past year alone. In that time, we have invested not only in our core infrastructure, but also in our compliance and newer, cutting-edge solutions.

We always strive to be transparent in the case of an outage, and have detailed post-mortems on our blog with in-depth explanations of what occurred recently.