Cold Audience (Purchase) Flashcards
1
Q
Click Through Rate (CTR)
A
≥ 2.5%
2
Q
Cost Per Click (CPC)
A
≤ $0.50 - $1
3
Q
Cost per 1000 Impressions (CPM)
A
≤ $14-16
4
Q
Avg Vid Play Time
A
≥ 8-10 seconds
5
Q
Cost Per Unique Link Click (CPULC)
A
≤ $1.00
