Cold Audience (Purchase) Flashcards

1
Q

Click Through Rate (CTR)

A

≥ 2.5%

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2
Q

Cost Per Click (CPC)

A

≤ $0.50 - $1

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3
Q

Cost per 1000 Impressions (CPM)

A

≤ $14-16

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4
Q

Avg Vid Play Time

A

≥ 8-10 seconds

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5
Q

Cost Per Unique Link Click (CPULC)

A

≤ $1.00

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