Cognitive Psychology Flashcards

1
Q

What is meant by the term ‘Memory’?

A

The processes by which we store and retrieve information

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2
Q

What is meant by the term ‘Forgetting’?

A

The experience of not being able to remember a fact or event

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3
Q

What is meant by the term ‘Storage’?

A

Holding and keeping information in memory

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4
Q

What is meant by the term ‘Retrieval’?

A

Recalling a stored memory

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5
Q

Craik and Tulving (LOP) is a ………………….. experiment.

A

Lab experiment

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6
Q

What is a benefit of having a control condition within an experiment?

A

It allows for a comparison to be made between the IV and the DV.

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7
Q

Why is counterbalancing used in a repeated measures design?

A

Helps to overcome order effects so participants are unlikely to guess the aim of the experiment

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8
Q

What is meant by ‘Practice Effect’?

A

Where participants are skilled at familiar tasks as they have practiced, common with repeated measures

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9
Q

What year did Craik and Lockhart create the LOP theory of memory?

A

1972

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10
Q

What are the percentages of words remembered for structural, phonetic and semantic in Craik and Tulving’s study?

A

18% structural
33% phonetic
75% semantic

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11
Q

How many students were involved in Craik and Tulving’s study?

A

20 students

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12
Q

How many words were given in Craik and Tulving’s study?

A

40 1-2 syllable words

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13
Q

Name an evaluation point for Craik and Tulving’s study in terms of Generalisability

A

The sample of only students means it is harder to generalise the findings to the wider society, e.g. workers, elderly people - they may have a different experience of memory.

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14
Q

Name an evaluation point for Craik and Tulving’s study in terms of Reliability

A

It is a lab experiment meaning it has high reliability as it can be replicated and repeated using the same procedure - this has been repeated many times by Craik and Tulving

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15
Q

Name an evaluation point for Craik and Tulving’s study in terms of Applicability

A

Can greatly contribute to helping students revise for exams, suggesting they should read and summarise their notes rather than reading just a textbook

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16
Q

Name an evaluation point for Craik and Tulving’s study in terms of Validity

A

Low ecological validity as it was an unnatural task carried out in an unnatural environment. OR Nybergs study on brain scans suggesting that there is more activity in the brain when information is being processed semantically

17
Q

Name an evaluation point for Craik and Tulving’s study in terms of Ethics

A

Participants were able to give their full consent

18
Q

Provide a weakness for Craik and Tulving’s study for LOP

A

Doesn’t explain how even something processed structural can be greatly remembered if it is distinctive, e.g. something can provide a mental image in the mind and stay with you for longer.

19
Q

What is meant by the term ‘Schema’?

A

Having an idea about the world, e.g. we have a subway schema