Cognitive Bias Codex Flashcards
Learn more about cognitive errors; which are broken into four quadrants of memory, meaning, information overload, and need for speed
How noticing too-much-information work? (Roehampton Gate)
1 - We notice things that are already primed in memory.
2 - Visually-striking/anthropomorphic things stick out.
3 - We notice when something has changed.
4 - We are drawn to details that confirm our own existing beliefs; we ignore details that contradicts our own beliefs.
5 - We notice flaws in others more easily than flaws in ourselves.
Describe the availability heuristic? (Bike Station Next to the Main Gate)
Only immediate examples that come to mind first are taken for evaluating.
What is Attentional bias? (Roehampton Lake Next to Southlands)
Perception affected by the recurring thoughts at the time.
For example, attentional biases in anxiety are characterized by their intrinsic negativity, in particular, their consistency in selecting threatening stimuli instead of neutral or positive stimuli.
The illusory truth effect. (The Reef)
The tendency to believe information to be correct after repeated exposure.
Mere exposure effect. (Laundry Room at Southlands)
A psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
Retrieval failure. (Southlands Toilet)
It is the failure to recall information without memory cues.
Context Effect. (Lecture hall of Language & Power)
Describes the influence of environmental factors on one’s perception of a stimulus.
We have little trouble reading “H” and “A” in their appropriate contexts, even though they take on the same form in each word.

Mood-congruent memory bias. (Southlands Green Square at)
Not to be mistaken for mood-dependent memory, it is a bias of the current mood determining the affective association of the recalled memories.
Frequency illusion. (Southlands Parking Space)
After learning some bit of new information we start noticing it everywhere else.
Empathy gap. (Southlands Main Entrance)
The cognitive bias in which people underestimate the influences of visceral drives on their own attitudes, preferences, and behaviours.
The most important aspect of this idea is that human understanding is “state-dependent”. For example, when one is angry, it is difficult to understand what it is like for one to be calm, and vice versa
Omission bias. (Southlands Big Theatre)
It is the tendency to judge harmful actions as worse, or less moral than equally harmful omissions (inactions) because actions are more obvious than inactions.
Base rate fallacy. (Southlands Inside-Building Park)
If presented with related base rate information (i.e. generic, general information) and specific information (information pertaining only to a certain case), the mind tends to ignore the former and focus on the latter.
Bizarreness effect. (Bede House)
Bizarre material to be better remembered than common material.
von Restorff effect. (Mail Room)
When homogeneous stimuli are presented, the stimulus that differs from the rest is more likely to be remembered.
Picture superiority effect.
Pictures and images are more likely to be remembered than words.
Negativity bias. (Digby Square)
Even when of equal intensity, things of a more negative nature have a greater effect on one’s psychological state and processes.
Self-reference effect. (The Den Diner)
The level on which the self is implicated in given information affects recall rate.
Anchoring Bias (Chadwick Entrance)
Human tendency to rely too heavily on the first piece of information offered.
The Focusing Effect
(Chadwick Room)
Understanding and attributing actions to one or two outcomes to easily modify our behaviour correspondingly.
Money illusion
(Roehampton Statue)
The belief that money has a fixed value in terms of its purchasing power.
Consequently, changes in prices are seen to represent real gains and losses.
Framing effect
(Bus Station at Chadwick)
A tendency to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.

Distinction bias
(Kitchen Chadwick)
The tendency to view two options as more distinctive when evaluating them simultaneously than when evaluating them separately.
Conservatism - belief revision -
(Anand’s Room)
The tendency to revise one’s belief insufficiently when presented with new evidence.
It describes human belief revision in which persons over-weigh the prior distribution (base rate) and under-weigh new sample evidence when compared to Bayesian belief-revision.
Weber’s law
(Chadwick Pineapple)
A law quantifying perceptual changes stating a measurable constant ratio for it.





















