Cognitive Approach

Question 1

Assumptions

Answer 1

Behaviour is determined by the way we proccess infor taken from our environment

Question 2

Computer

Answer 2

Brain proccesses info like a computer
- brain = hardware
- mind = software it runs

Question 3

Inferences

Answer 3

Infer mental prcessed by comparing stimulus and response

Question 4

Schema

Answer 4

Packages on infor developed through experience which act as a mental framework for interpretation of incoming info
- become more complicated as we get older
- help us make shortcuts in our thinking

Question 5

Schema study

Answer 5

Bartlett’s War of the Ghosts study
- western ppts misremembered info incongruent with their schema to be more congruent with their experiences of the world

Question 6

Methods

Answer 6

Lab studies
- high control over EV (reducing CV)
- scientific as can manipulate IV, control EV, and measure DV
- can repeat testing and test for reliability

HOWEVER
- may reduce external validity
- generalisability?

Question 7

Cognitive neuroscience

Answer 7

Study of the influence of brain structure on mental processes
- been able to describe due to advances in brain scan technology e.g Tulving et al = episodic and semantic memory on opposite sides of PFC

Question 8

AO3 + Application

Answer 8

Artificial intelligence and the development of robots, the treatment of depression and improving eyewitness testimony
- support value of the approach

Question 9

AO3 + Scientific + objective methods

Answer 9

controlled lab methods + addition to field of biology to enhance basis of study

Question 10

AO3 - lack of external validity

Answer 10

research uses artificial stimuli e.g word list + interference is too abstract

Question 11

AO3 - machine reductionism

Answer 11

Emotion + motivation could influence accuracy of recall which is not considered within the computer analogy