Cognitive Flashcards

1
Q

Who is Wilhelm Wundt and what did he do?

A

The father of psychology - set up first psychology lab and used introspection to study thought
Decomposed thought into simpler components - emotion, perception, sensation
Structuralism
First attempt to study thought scientifically

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2
Q

What is structuralism?

A

Studying the structure of thought - decomposing thoughts into simpler components

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3
Q

What approach did William James coin?

A

Functionalism
How do mental processes operate?
What are the characteristics of mental processes?
How do we control behaviour?

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4
Q

What approach did Watson and Skinner coin?

A

Behaviourism - react to limits of introspection
- Focuses on observable causes of behaviour - associations between stimuli and responses
- Applying psychology

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5
Q

What approach did Koffka and Kohler coin?

A

The Gestalt approach (reaction to structuralism)
- Human thought seen as whole - impossible to break into smaller bits without losing the essence of the thought
- Emphasises organised units in perception and behaviour that cannot be reduced to component parts

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6
Q

What approach did Freud, Adler and Jung coin?

A

Psychodynamic approach (reaction to behaviourism)
- Focus on unconcious motivations as causes of behaviour

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7
Q

What does the Information Processing Approach in early cognitive psychology propose?

A

Rekindled scientific interest in unobservable mental processes like attention and signal detection
(Indirect measure of cognitive processes)
New paradigm developed - people as active information processors, and cognition conceptualised as a series of information processing stages

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8
Q

What is cognitive neuroscience?

A

Integrating models and theories from the IP approach with advances in understanding brain systems
(Are cognitive theories biologically plausible?)

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9
Q

What did functionalism develop from and how did James implement it?

A

Developed from pragmatism in philosophy - to find the meaning of an idea, you have to look at its consequences.
This led James towards emphasis on cause and effect, prediction and control, observation of environment and behaviour.
Laid groundwork for behaviourism

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10
Q

What is cognitive psychology?

A

Understanding the mental processes that allow us to make sense of our environment, and help us decide how to react to the environment and implement those decisions
Generate descriptions of how these mental processes function - typically a flow chart

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11
Q

What is functionalism?

A

Draws a distinction between
- Structure of a mental state (neural activity), and
- Function of a mental state (the consequences of the mental state - e.g. behaviours or new mental states
Cognitive psychology is about developing a functional explanation of mental processes

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12
Q

What is type identity theory?

A

A mental state is equivalent to a specific pattern of neural events

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13
Q

What is token identity theory?

A

A mental state maps onto a variety of different neural events

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14
Q

What is the two body/ two brains problem? (Searle, 1994)

A

Two people can have the same thought (‘mental state’) but must necessarily have different patterns of neural events (because all brains are different).
E.g. if I ask everyone “what is 4 x 4” the answer 16 pops into everyone’s heads. Thus, we all have the same mental state but different neural states.

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15
Q

If cognition is the processing of signals, how do psychologists measure cognition by investigating signal processing? (3 measures)

A

Redundancy - how much signal is needed to detect and identify a stimulus
Reaction time - how long does it take to detect or identify a stimulus
Capacity - how many signals can be processed simultaneously

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16
Q

What does measuring signal processing (redundancy, reaction time, capacity) allow psychologists to do?

A

Allows psychologists to operationalise and measure abstract concepts such as attention, memory, perception, planning, reasoning, motivation etc
- Measure cognition as how well signals are processed

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17
Q

What is the computational metaphor of the mind?

A

Input, processing, output
- Brains are like computer hardware, cognition (thought) is software (Searle, 1994)
- Sensory information transformed into internal representations which lead to actions
- Cognition refers to the processing of these internal representations
- Cognitive psychology is concerned with understanding the process, not the hardware
Assumption - mental software used for different processes is modular - programs can run independently of one another

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18
Q

What are Marr’s (1982) 3 Levels of Description?

A

1) Computational Theory level
2) Representation and algorithm level
3) Hardware level
(1 and 2 are of primary interest to cognitive psychologists)

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19
Q

What is computational theory level? (Marr’s (1982) 3 Levels of Description)

A

Asks:
- What is the function of cognition and what different cognitive functions there are

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20
Q

What is representation and algorithm level? (Marr’s (1982) 3 Levels of Description)

A

Asks:
How cognition works - how information is stored or internally represented and what operations algorithms are used to manipulate internal representations

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20
Q

What is hardware level?

A

Asks:
How the representations are instantiated in the real world

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21
Q

What is modularity? (Fodor, 1983)

A

Human cognition is organised into discrete mental modules, each of which fulfils a specific function

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22
Q

What are horizontal faculties? (Modules)

A

General competencies used across domains
e.g. LTM

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23
Q

What are vertical faculties?

A

Domain specific cognitive functions and processes
e.g. language production or object recognition

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24
Q

What is information encapsulation?

A

Modules do not need to interact with other modules to operate successfully

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25
Q

Does disruption to a module affect processing in other modules?

A

Not necessarily
e.g. damaging an object recognition module does not affect STM

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26
Q

What are characteristics of modules?

A
  • Modules correspond to anatomically defined brain areas
  • Modules are similar across humans
  • Module processing is fast and obligatory (happens without conscious thought and cannot be suppressed)
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27
Q

What types of faculties (modules) does cognition involve?

A

Activation of horizontal and vertical faculties
e.g. naming a face might draw on a visual module, memory faculty and linguistic module

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28
Q

What are input systems? (modularity)

A
  • Process incoming sensory information
  • Transfer information to central processors
  • Domain specific (only process a particular class of information)
    Typically these are vertical faculties
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29
Q

What is a central processor? (modularity)

A

Makes decisions and plans actions (not modular)

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30
Q

What is an effector system? (Modularity)

A

These execute responses

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31
Q

What is dissociation?

A

A manipulation that affects one cognitive task but not a different task
e.g. Spatial memory - saccades disrupt this (eye movements)
Verbal memory - saccades do not disrupt - we know that verbal and spatial are different

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32
Q

What is a double dissociation?

A

Completing two tasks that must be controlled by different cognitive modules

e.g. After doing task that affects spatial but not verbal, also do task that affects verbal but not spatial
Spatial memory - articulative rehearsal has no effect
Verbal memory - articulative rehearsal disrupts this
Can conclude that they are separate modules

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33
Q

What is cognitive neuropsychology? What methods does it use?

A

Looks at what brain damage can tell us about normal cognition
- Reverse engineering cognition
- Localisation of functions less important
- Typically investigate single cases

Same idea as dissociations - lesions instead of interfering task
Single dissociation:
e.g. DF - cannot recognise objects, but can use them - shows ventral part of brain deals with object recognition
Double dissociation:
Patients with parietal cortex lesions - can recognise objects but cannot use them

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34
Q

What was discovered from patient HM? (Scoville and Milner, 1957)

A

Had neurosurgery to cure epilepsy
- Could not form new memories (severe anterograde amnesia)
- Short term memory OK, could learn new skills
- Showed that LTM, STM and procedural memory must be different systems
- Revolutionised understanding of how memory functions

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35
Q

What are limitations of cognitive neuropsychology?

A

Rarely know normal performance - how good a person was at a task before injury
Does not account for functional reorganisation of cognition - patients could adopt compensatory strategies
Can’t say anything about time-course of information processing
Damage is rarely focal (e.g. stroke affects large brain area)

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36
Q

What is attention?

A

Filters out irrelevant stimuli

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37
Q

What did William James conceive attention to be?

A

The taking possession of the mind of one out of several simultaneously possible objects or trains of thought
Focalisation, concentration of conciousness

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38
Q

What is focusing attention closely tied to?

A

Concious perceptual experiences

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39
Q

How much information can be carried through the optic nerve?

A

Up to 100 megabits (MB) per second

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40
Q

What parts of attention are studied?

A

Input - selection of relevant sensory information - what cognitive mechanisms?
Central process - resource for switching between different tasks, concentration, active processing - once we have processed, how do we decide what action to take?

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41
Q

Is attention a module?

A

Better to conceive of it as an ‘Attentional Network’ of several different modules and processes that interact to guide behaviour

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42
Q

What is Posner and Peterson’s (1990; 2012) Three Component Model of the attention system?

A

1) Alerting: a system that regulates arousal level to maintain optimal vigilance (central process)
2) Orienting: prioritising relevant sensory signals (input module)
3) Executive: the conscious control of behaviour (central process)

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43
Q

How can components of the attention system be double dissociated?

A

Hemispatial neglect - deficit of attention to right brain and left body
- Orienting problems with no executive or alerting deficit
Alien hand syndrome - commissurotomy and frontal lobe injury - no control over a hand - failure of executive network
- Deficit of conscious control with no deficit of orienting or alerting

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44
Q

What is the ‘cocktail party’ effect? (Cherry, 1953)

A

How can people attend to one person while ignoring other conversations?
Ignoring speech from most people to listen to one person talking

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45
Q

What is the shadowing paradigm/ dichotic listening task? (Cherry)

A

Different word lists played to left and right ear
Participant must repeat words from one ear
- Participants cannot recall words presented to unattended ear - fail to detect language changes or backwards words

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46
Q

What does the dichotic listening task show about attentional orienting?

A

It acts like a filter that prevents information in the unattended channel being processed

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47
Q

What is Broadbent’s Filter Theory? (1958)

A

First information processing theory of attention
- Information about physical properties (e.g. tone, pitch, loudness) of stimuli are processed pre-attentively
- This information is used for channel selection: choosing which source of input to process
- Attention module filters out irrelevant info
- Attended information is processed and acted on
- Information in the unattended channel is lost

Sensory processing
- Channels 1 and 2
Input modules: Attention module
- Channel 1, channel 2 is stopped
Central process: Channel 1 continues through to semantic processing and working memory

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48
Q

How does ‘breakthrough’ from unattended ear challenge Broadbent’s filter theory? (Moray, 1959)

A

Not all unattended information is lost: “breakthrough” from unattended ear - when word in unattended ear makes sense in the context of the message in the attended ear
The persons’ name occurs in the unattended ear (e.g. Moray 1959)

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49
Q

What is attenuation theory? (Triesman & Geffen, 1967)

A

Filter limits the amount of stimulus information that can be processed
- Attended stimuli analysed in detail
Processing attenuated in unattended channel, but not extinguished
- Much less information available to identify the stimulus
Breakthrough occurs when
- Stimuli can be identified using limited information (e.g. a beep in spoken language)
- Stimuli is consistent with ongoing tasks
- Stimuli are very easily identified (e.g. own name)

Channel 1 and 2 are processed all the way through, but more attention is payed to channel 1 after they both pass through the attenuating filter and carry on to semantic processing and working memory

  • Revision of Broadbent’s filter theory
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50
Q

What is the spotlight metaphor of attention?

A

Spotlight a filter that moves through space (Posner 1980)
Zoom-lens (Erikson & St. James 1986)
- Spotlight is flexible
- Wide focus, little detail
- Tightly focused, lots of detail
Generalising a filtering module from auditory to visual system

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51
Q

What is overt attention?

A

A movement of the eyes to fixate the location of interest

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52
Q

What is covert attention?

A

Orienting attention to a location that is not being fixated (no eye movement)

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53
Q

What is the spatial cueing task? (Posner, Snyder & Davidson, 1980)

A

Fixate the centre of the screen and a cue orients attention to one or other side
Participant must respond as quickly as possible to the appearance of the target
Usually 3 types of trial:
Valid: Target appears at cued location
Invalid: Target appears opposite cued location
Neutral: Cue does not indicate any location
Experiment 1:
Cue is valid on 80% of trials,
Experiment 2:
Cue valid on 50% of trials (no incentive to attend to cued location)
On experiment 1 people preferentially look at invalid cues on both central and peripheral cues
On experiment 2 people look more at invalid than valid for peripheral cue, equal looking for central arrow cue

  • 80% valid - Shows that you can look at one thing and pay attention to something else
  • 50% valid - if arrow is informative then people do not use it
  • Peripheral cue - stronger response than central cue
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54
Q

What is the exogenous system for orienting spatial attention?

A

Orient to salient location - orienting of attention towards unexpected visual targets
Involuntary
Stimulus-driven
Fast (Max effect @ 150ms)
Transient
Inferior Parietal Lobe & ventral frontal regions (right)
Inhibitory after-effect

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55
Q

What is the endogenous system for orienting spatial attention?

A

Orient to task relevant location - orienting of attention towards visual targets
Voluntary
Goal-directed
Slow (Max effect after 300ms)
Sustained
Superior Parietal Lobule, FEF (bilateral)

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56
Q

Which attention theory is consistent with exogenous and endogenous attention?

A

Consistent with attenuating filter theory that prioritises information at the attended location

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57
Q

What is feature integration theory? (FIT)

A

Integrates attention into information processing model of perception
Paying attention - bind visual features together - this forms an object

Input modules e.g. colour, shape, location, texture
Visual representation
Attentional spotlight leads to:
Central processing - relates to memory (episodic, declarative, procedural)
Output modules

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58
Q

What is the binding problem? Who explored this?

A

Visual processing splits objects into component features
- Paying attention - bind visual features together - this forms an object
- Target identified by single unique feature - tends to pop out, does not matter how many distractions there are
- Conjunction - more difficult, affected by distractors
How does the visual system know which ones belong together?
Triesman & Gelade (1980) explored this using visual search tasks

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59
Q

What are visual search tasks? Triesman & Gelade (1980)

A

Find a target in a cluttered display
Set size (the number of items)
Target Type
Target Present (Pos)
Target Absent (Neg)
Disjunction (feature)
Conjunction

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60
Q

What are the two stages of processing of feature integration theory?

A

Preattentive, when objects defined by single, salient feature
Attentive, when features need to be combined
Attention acts like a ‘glue’ that binds features into objects

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61
Q

What are illusory conjuctions? (Triesman & Schmidt, 1982)

A

Participants identify numbers then identify shapes in briefly presented displays (200ms)
Participants incorrectly report letter/colour combinations that are not present
Paying attention to the peripheral would mean issues with binding the colour letter combinations in the middle
Triesman argues this shows attention needed to bind features into objects

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62
Q

What is the capacity of the attentional filter?

A

Filter capacity limited to ~3-4 items

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63
Q

What studies back up the capacity of the attentional filter?

A

Change blindness: which object changes?
One object changes after a black screen - hard to detect the change with six objects on screen - limited capacity filter
For 3 items, less of a change blindness effect

Multiple Object Tracking (Pylyshyn & Storm 1988)
Monitor specific objects moving - usually limited to three or four objects of a group
Participants can accurately (85% correct) track up to 5 objects

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64
Q

What number of locations can be attended to?

A

Some argue for multiple loci (up to~4) (Baldauf & Deubel 2010)
Different filters for different effector systems?
Other argue for a single, indivisible locus of attention (Jans, Peters & De Weerd., 2010)

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65
Q

What is early selection and who argued for this?

A

Early filter theories argue that attention module prevent the processing of irrelevant stimuli.
Broadbent, Cherry & Treisman argued for early selection
- Filtering occurs between perception and semantic processing
- Unattended receive limited or no semantic processing

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66
Q

What evidence is there for early selection?

A

Broadbent (1958) argued that unfiltered stimuli are not processed at all!
- Shadowing (Broadbent 1958):Very poor recall for information presented to unattended ear
- Selective looking (Neisser & Becklen 1975)
- Change blindness (Rensink et al. ,1997)
- Inattentional Blindness (Mack & Rock 1998)

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67
Q

What is the attenuated filter? (Triesman, 1964) How did this change early selection theory?

A

Irrelevant information can pass through filter if capacity not filled by relevant information
Depends on capcacity

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68
Q

What is the ball passing or hand slapping experiment?

A

Participant views video, has to count either how many ball passes or how many hand slaps
Ppt shown overlapping streams but only attend to one
Same thing happens but with an unexpected event
Attention is focused in such a way that unexpected event is not realised

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69
Q

How are ERP studies consistent with early selection?

A

Magnitude of change is measured
When attending to a stimulus and ignoring another one, the magnitude of ERP is smaller than when new stimulus is attended to
Shows it is an intentionally selective mechanism

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70
Q

What are practical consequences of attention producing signal enhancement in visual cortex?

A

Attention enhances spatial resolution (Yeshurun & Carrasco 1998)
Attended locations have higher perceived contrast (Carrasco, Ling & Reid 2004)

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71
Q

What neurophysiological evidence supports attention link with the visual cortex?

A
  • Phosphene: An illusory visual experience triggered by stimulation of the visual cortex
  • Attention modulates the responses of early visual areas such as V1, V2, V4 and V5
  • Attention lowers phosphene thresholds in visual cortex
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72
Q

How does attention affect our perception of light and dark?

A
  • Perceive difference between light and dark as greater when they pay attention to it
  • Lower phosphene thresholds - more sensitive to changes
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73
Q

What did Deutsch and Deutsch (1963) propose?

A

That filtering occurred AFTER semantic processing
Selection based on which items are consistent with the observers’ goals

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74
Q

How do Flanker Interference Effects provide evidence for late selection?

A

Identify direction of central chevrons/arrows (L/R) when the surrounding arrows are either pointing the same way or a different way
Reaction times faster and fewer errors in congruent condition because of less interference

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75
Q

How does ‘Blindsight’ in patient PS provide evidence for late selection? (Halligan & Marshall, 1988)

A

PS has hemispatial neglect: inattention to left side of space
PS - lesions to right brain
She does not consciously perceive the flames when shown image of burning house (and reports the houses as identical)
But, when asked to pick one to live in she picked the non-burning house of 9/11 trials!

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76
Q

What have electrophysiological studies of auditory attention shown? (Hillyard et al., 1973)

A

Participants attend to one ear, ignore the other
Detect occasional probe stimuli in a stream of ‘standards’ (non-target sounds)
- Big spike in ERP associated with early processing in attended ear
- Also evidence for late processing - late perception (300ms after stimulus starts)
Suggests attention can modulate both early and late processing

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77
Q

What is perceptual load theory?

A

Reconciling evidence for early and late selection:
Perceptual load = How hard it is to process the perceptual features of a display
Low load: all items in a display pass through the filter and get analysed
Irrelevant items interfere with processing of relevant ones
High load: only task relevant items pass through filter
Irrelevant items cannot interfere with processing of relevant stimuli

78
Q

Explain a ‘passive’ limited-capacity filter and an ‘active’ late selection process (Lavie 1995;2005, Lavie et al., 2004). What theory does this coincide with?

A

Early, passive, fixed capacity filter filters incoming signal before semantic processing
Late, active, central resource used for selecting relevant stimuli after semanticprocessing

Task: Attend to the central line, identify whether the probe is a Z or an X
More letters in centre = higher perceptual load
- People performed better when there was a higher perceptual load - filtering out of irrelevant stimuli

79
Q

Do all items pass through semantic processing to the late filter when there is low perceptual load?

A

Yes, not with high perceptual load (just semantically processed)

80
Q

What evidence is there that perceptual load modulates activity of early visual areas?

A

Low load= words in upper/lower case
High load= how many syllables
Irrelevant= motion field in background

When motion stimulus starts during high load - no corresponding neural activity

81
Q

What did Muggleton et al. (2008) find out about perceptual load using TMS?

A

Perform letter ID task
TMS delivered over MT/V5
Higher intensity TMS required during high load
Exp 2 no load condition
Exp 3: TMS delivered 500ms after array onset

When attention was payed, less TMS stimulation was required for a phospehene to be produced. Therefore, attention produces more electrical activity in MT/V5 and more phosphene intensity

82
Q

How does perceptual load determine early or late selection?

A

Early perception - orienting module (high load) irrelevant items filtered out - no semantic processing of irrelevant items
Late perception - executive decision making module (low load) everything passes through filter and is processed semantically

83
Q

What is the central executive and what does it allow for?

A

An attentional control module
A module that allows the conscious processing of information

84
Q

What is the capacity of the central executive required for?

A

(Capacity is limited)
1) Reasoning and decision making (e.g. which stimulus should I react to?)
2) Planning (what actions are needed to achieve a goal)
3) Response selection (what action shall I take?)
4) Response inhibition (I want to inhibit a reflexive or habitual response)
5) Monitoring behaviour (Am I doing this task correctly?)
6) Switching between tasks

Module provides resources to make sense of input
Similar to Posner’s idea of a central control

85
Q

What do single resource theorists believe?

A

We have one pool of cognitive resources that has a limited capacity
Used flexibly across tasks
If demands of task exceed capacity, performance suffers
This pool of resources is also known as ‘attention’ or the ‘central executive’ (e.g. in Baddeley & Hitch’s working memory model)

This resource is only needed when we consciously control behaviour

  • Allocation policy - what we do with information
  • Enduring dispositions - what we like and do not like, long term goals
  • If you do not have the capacity to do the task -> arousal/anxiety
  • Flexible mechanism - Yerkes-Dobson - not enough or too much arousal is bad
  • Cognitive capacity only for conscious attention
86
Q

What did Kahneman (1973) believe about the capacity of attention?

A

Attention is limited, but flexible
Motivation and arousal increase cognitive resources

87
Q

What do multiple resource theories propose?

A

The central executive is composed of sub-modules (e.g. Wickens 1984)
Tasks that engage the same module compete with a module for the same resources
Tasks engage distinct modules do not compete for resources
Some resource needed to switch between tasks?

88
Q

What is the Dual Task methodology?

A

Measure performance on Task A on its own
Measure performance on Task B on its own
Task A & B together: If they rely on the same resource, performance should be impaired
Rub tummy and pat head

89
Q

What factors affect Dual Task performance?

A

Similarity
Practice
Task Difficulty

90
Q

How does similarity affect dual task performance?

A

How similar is the input (‘stimulus modality’)
Read map while and scanning road for landmarks (both visual input)
Listen to directions while scanning road for landmarks (auditory and visual inputs)

How similar is the output (‘response modality’)
Strum with right hand, fret with left hand (both manual responses)
Answer a question while steering (Vocal and manual response)

Performance is worse when tasks are similar!

91
Q

What is automaticity?

A

Practiced task become automatic, and doesn’t require any attention
- Habitual/reflexive
- Automatic -> less conscious, less insight into operations necessary to generate a response

Fast
Do not disrupt other tasks (i.e. require no attention)
Unconscious
Reflexive (always occur when the appropriate stimulus is presented)

Touch-typing? Knitting?

An example of automaticity is when people drum their fingers while thinking

92
Q

How does task difficulty affect dual task performance?

A

Harder tasks require more information processing: They require more ‘attention’
Answering easy questions while cruising on the motorway
Answer a difficult question while steering along narrow winding country roads
Giving a lecture while monitoring a chat feed

May also require extra coordination
Processing requirement more than the sum of the two tasks

93
Q

How does practice affect dual task performance? (Support by Spelke et al. (1976))

A

The more a dual task is practiced, the better performance becomes
Even on tasks that are similar!

Spelke, Hirst & Neisser (1976)
Taught 2 students to read stories and take dictation
Initially had poor handwriting and reading speed
6 weeks of training
5 x 1 hour sessions for 17 weeks (!)
Reading speed & comprehension increased to normal levels during dictation

94
Q

Why does practice reduce interference?

A

People develop effective new strategies that minimise interference?
Effectively interleave the different tasks

Practice reduces the amount of cognitive resources the tasks need?
i.e. they become easier

Practice helps to differentiate between tasks?
i.e. they become more different

Practice reduces the number of different cognitive processes required?
- Become less cognitively demanding
- Reduce number - able to skip stages of cognition e.g. learning times tables

95
Q

How did Shiffrin & Schneider (1977) distinguish between controlled and automatic processes?

A

Theoretical distinction between controlled and automatic processes

Controlled Processes
Require engagement of limited attentional resources
Are conscious
Can be used flexibly in changing circumstances

Automatic Processes
Have no capacity limit
Do not require attention
Hard to modify when learned (e.g. learning bad driving habits…)

We can categorise voluntary attention as a controlled process, and reflexive attention an automatic process

96
Q

What did Norman and Shallice (1986) find out about schemas?

A

Fully automatic processing controlled by schemas
e.g. Writing your signature

Cognitive computational model

97
Q

What is contention scheduling? Norman & Shallice (1986)

A

Chooses between simultaneously active schema
Biased by goals and desires but does not require attention

98
Q

What is deliberate control by supervisory attention system? (SAS) (Normal & Shallice, 1986)

A

System for overriding automatically generated behaviours
Generating novel responses
Doing anything for the first time (e.g. learning to ski)

99
Q

What evidence supports automatic processing?

A

Action slips: Unintentionally performed actions
‘Action Slips’ in healthy participants (e.g. Reason 1979, Jonsdottir et al., 2008))
Diary study of 35 neurotypical people reported 400 action slips
Identified 5 main categories of action slips

Typically action slips are habitual actions that occur when attention elsewhere (e.g. daydreaming, very tired)

100
Q

What are the 5 main categories of action slips?

A

1) Storage failure: A previous action is forgotten or recalled incorrectly (refilling a cup that is already full)
2) Test failure: Failure to monitor an action, resulting in an unintended action occurring (taking the turn to work, not the shops)
3) Subroutine failure: correct actions occur in wrong sequence, or omitted (pour water into cup before the coffee granules)
4) Discrimination failure: selecting an inappropriate object for the task (pick up the wrong utensil)
5) Programme assembly failures: inappropriate combinations of actions (e.g. unwrapping a sweet, but putting the wrapper in your mouth and throwing the sweet away)

101
Q

What do memory complaints following minor head injury or whiplash often bear similarity to?

A

Absent mindedness or action slips
Weak positive correlation between action slips and scores on a memory failures questionnaire

102
Q

What is instance theory? (Logan, 1988)

A

How does practice lead to automaticity?
Each encounter with a stimulus produces a separate memory trace
Repeated encounters (practice) produces a greater store of information about the stimulus and how to process it
This increase in knowledge means retrieval of relevant information about the stimulus is fast
Automaticity occurs when the stimulus directly triggers the retrieval of a past solution from memory
In other cases the solution must be arrived using conscious strategies or heuristics.

103
Q

What is mental imagery?

A

Internal representation that creates the experience of sense-perception in the absence of appropriate sensory input:
Visual
Auditory
Kinaesthetic
Proprioceptive
Gustatory
Olfactory

104
Q

What does imagery being pictorial mean?

A

What is imagined is re-created in the mind as a picture

105
Q

What is functional equivalence theory?

A

Functional Equivalence (e.g. Kosslyn 1980, Decety 1996)
Imagery is generated using neural machinery used for sensation and motor control
Visual imagery relies on visual system
Motor imagery relies on motor system

Activating parts of brain that have already seen the picture in order to imagine it
Directly manipulating the mental image

106
Q

What is aphantasia?

A

Do not have mental imagery

107
Q

What is propositional codes theory?

A

Imagery is an epiphenomenal product of propositional codes
Images are manipulated by manipulating symbolic representations, NOT the image itself (e.g. changing the code in a computer program)
Imagery is independent of sensory and motor systems

  • Theory that mental imagery does not rely on the visual system
  • Use a mental code
  • Change underlying code that represents an object - manipulate x and y co-ordinates of image
108
Q

What do Kosslyn and Pylyshyn have different views on?

A

Kosslyn argues imagery uses same machinery as perception, whereas Pylyshyn argues imagery and perception use fundamentally different mechanisms
Analogy: in powerpoint I can drag and drop a shape using the mouse (manipulating a pictoral representation), or I can can specify shape, colour and location with numbers (manipulating propositions)

109
Q

What behavioural evidence supports functional equivalence theory of mental imagery? (Pictoral)

A
  • Mental rotation = pictoral
  • Mental scanning = further away target is, slower the response to say whether it was there or not, takes time to mentally move across this space (pictoral)

Experiments demonstrated that more time is required to scan further distances across visual images, even when the same amount of material falls between the initial focus point and the target.
Not only did times systematically increase with distance but subjectively larger images required more time to scan than did subjectively smaller ones.
Finally, when subjects were not asked to base all judgments on examination of their images, the distance between an initial focus point and a target did not affect reaction times.

110
Q

What cognitive neuroscience evidence supports functional equivalence theory of mental imagery? (Pictoral)

A

Imagery activates visual areas involved in perception (O’Craven & Kanwisher 2000)
Activation depends on the task
High resolution imagery tends to activate early visual areas
E.g. comparing two gratings and deciding which has the thickest stripes
Spatial judgements tend to activate more dorsal visual areas
Nonspatial judgements that don’t require high-res comparisons (e.g. faces vs places) activates ventral areas
TMS over primary visual cortex (V1) disrupts visual imagery (Kosslyn et al., 1999)

  • Brain imaging shows association with mental process, not causation
  • Left FG not in primary visual system - instead important for linking visual info to semantic info (could support propositional codes)
    Left FG injuries - associated with aphantasia
111
Q

What neuropsychological evidence supports functional equivalence theory of mental imagery? (Pictoral)

A

MS (an achromatopsic patient) can’t imagine colours
Imagine sky on a summers day, a policebox and the sea on a summers day
Which blue is the darkest?

Some patients with left-neglect & hemianopia (blindness on one side) can’t generate images (Bisiach & Luzzatti 1978)

Making eye-movements reduces intensity of visual imagery (Andrade Kavanagh & Baddeley 1997; expt 4)

Ask patient to recall traumatic event and make eye movements at same time - can process images without causing too much psychological distress

112
Q

What is the problem of tacit knowledge? How does this support propositional codes theory?

A

Pylyshyn (1981) modified the mental scanning task
P’s had to report compass bearing of other landmark
Now RT unrelated to distance from starting point.
Tacit knowledge used during task?
Knowledge that is unconscious or that cannot be articulated
P’s ask themselves “how would I do this in the real world”
Simulate as many of the details as possible, including irrelevant ones!
P’s perform the task in the same way as they would in the real world, even if they don’t have to!
Change the instructions (i.e. the way in which the participant represents the problem) and you change the way the task is performed
Imagery based on ‘propositional codes’?
Non-visual symbolic representation (like a line of computer code that draws a square)

Not telling people to scan the image - no correlation
- Participants unconsciously include distance between points of image in their mental image as it would take longer for them to look to it in the real world - simulating irrelevant details of time taken to scan

113
Q

How did patient DF support propositional codes theory?

A

DF - patient with visual agnosia - inability to discriminate between objects and patterns of different shapes, sizes, and orientations, however could still perform visual imagery tasks when the images were drawn from long term memory?

114
Q

What is the problem of dissociations?

A

Double dissociations between imagery and visual problems: (Evidence for seperate modules)
Some hemianopes have no problem with imagery (Bartolomeo 2002)
JB has deficit of imagery but not visual perception (Sirigu & Duhamel 2001)
‘Congenital Aphantasia’: inability to generate images in otherwise neurotypical participants (e.g. Zeman, Dewar & Della Salla 2015)

115
Q

What is the problem of individual differences?

A

Mental imagery ability varies across individuals (e.g. Zeman, Dewar & Della Salla 2015)
Some neurotypical people are even ‘aphantasic’

Mental imagery (VVIQ score - Vividness of Visual Imagery Questionnaire) declines with age (Gulyas et al., 2022)
Neuropsychological studies tend to rely on older participants…

116
Q

Is imagery a single, undifferentiated ability?

A

No - different types of imagery activate different brain areas

117
Q

Does imagery use depictive or propositional representations?

A

May use both

118
Q

What are the two functions and two levels of mental imagery? (Paivio, 1985)

A

Distinguishes between imagery content (what is being imagined) and imagery function (why it’s being imagined)

Levels: specific and general
Functions: cognitive and motivational

119
Q

What is cognitive specific imagery?

A

Making spatial judgements
Skill rehearsal

Can mental imagery really be used to modulate behaviour? Yes

Driskell, Copper & Moran (1994)
Meta analysis of cognitive specific imagery to enhance skill
Imagery effective, but not as effective as real practice (effect size of 0.261 vs 0.382)
Experts benefit more from mental practice than beginners
Effects of mental practice fade over time

Is there an optimum amount of mental practice?
Probably not: the more the better!

120
Q

What is cognitive general imagery?

A

Developing strategies for play (e.g. visualising route)

Case reports of athletes using general imagery
Canoe Racers (MacIntyre & Moran, 1996)
American Football (Fenker & Lambiotte, 1997)
Wrestling (Rushall, 1988)
Gymnastics (Mace et al. 1987; White & Hardy 1998)

121
Q

What is motivational specific imagery?

A

Visualising the achievement of a specific goal

Imagining winning or being praised for good performance
Endorsed by many athletes (e.g. Moran 2008)
“I have been visualizing myself every night for the past four years standing on the podium having the gold placed around my neck”
Megan Quann (US gold meal winner)
Novice golfers practice more (Martin & Hall, 1995)
Imagery may be important for goal-setting (Munroe et al., 1999)

122
Q

What is motivational general imagery?

A

Arousal: Visualise emotional aspects of a situation
- Imagery can increase physiological arousal (Heart-rate: Heckor & Kaczor 1998)
- Used for both increasing and controlling arousal (e.g. Hanin 1987)
- Useful for limiting effects of anxiety e.g. Munroe et al., (2000), Vadocz, Hall & Moritz (1997)
Mastery: Visualise effective coping strategies
- Interventions tend to increase confidence
- Badminton players report increased confidence (Callow, Hardy & Hall, 2001)
- Improved self-efficacy (Feltz & Riessinger 1990)
- Imagine feeling confident and in control on an endurance task
- Reported higher levels of confidence and efficacy than controls
- Fewer negative visualizations about performance

123
Q

Is problem solving modular?

A

No

124
Q

What are the three major characteristics of problem solving?

A

1) Goal directed
2) Requires cognitive processes (requires information processing)
3) Lack of relevant knowledge to produce an immediate solution

Example: My boiler broke down last week. The pressure was too low. I needed to raise the pressure. So the problem is, how do I increase the pressure in the boiler?
Why is this a problem?
1 I have a goal , 2 I need to think about how to achieve this goal, 3 I lack the relevant knowledge to immediately solve the problem

125
Q

What is a well-defined problem?

A

All aspects of the problem are specified
Assembling flat-pack furniture
Escaping from a maze
Solving arithmetic problems

Most experiments use well defined problems

126
Q

What is an ill defined problem?

A

Some aspects of the problem are unspecified
How should I vote?
How do I get a 1st class degree?

Most real life problems are ill-defined!

127
Q

What is a knowledge rich problem?

A

Specific prior knowledge is required
writing a good psychology essay
Solving a crossword

128
Q

What is a knowledge lean problem?

A

Little prior knowledge is required
Everything that is required to solve the problem is contained within it
Solving Sudoku

129
Q

What is reproductive thinking to solve a problem? (Gestalt approach)

A

Relies on experience to solve problem.
A typical example of this is trial and error learning.
This can be overt (actual tries) or covert (imagining what the consequences will be)

130
Q

What is productive thinking to solve a problem? (Gestalt approach)

A

Coming up with new response or strategies for solving a problem. Requires re-structuring of the problem by mentally simulating possible solutions.
Problem can be solved by engaging in mental simulation
The problem must be restructured so that the solution suddenly becomes clear: An Insight

131
Q

What is evidence for reproductive and productive thinking? (Apes)

A

Kohler (1925)
Sultan the ape
Has to get a banana from outside his cage
Provided with two bamboo sticks that can be joined
Accidentally pushed one stick into the other. This seemed to trigger an insight, as he immediately attempted to used the joined sticks to solve the problem.
- Evidence of productive thinking

Birch (1945)
Apes raised in captivity can’t solve the task
Sultan had experienced trial and error learning in the wild?

132
Q

How is the Maier (1931) problem solved - how can you tie two strings together? (Pendulum problem)

A

Couple of minutes to think about this problem.
Maier would brush past one of the strings after 10 minutes without a solution, then 10 minutes later offer the pliers.
39% solved without hints, 38 with hints (avg solution occuring 42 s after hint 1), 14 never reached ‘pendulum’ solution
Gestaltists claim that this problem is very difficult to solve in trial-and-error fashion. Rather, participants must restructure the problem (i.e, understand the pliers can be used to make a pendulum) until a solution presents itself. Participants typically report ‘seeing’ the solution as a single insight.

Swinging pendulum - when he brushed against rope and made it swing this caused a moment of insight

133
Q

How is the Candle problem solved? (Duncker, 1945)

A

Melt candle, use wax to stick pin tray to the wall
People think they cannot use the tray - see it as storage and not its use as a shelf - functional fixity

134
Q

What is functional fixity? (Candle problem)

A

Failure to perceive new uses for old objects

Participants who fail to solve problem often don’t remember the boxes!

135
Q

What did Luchins (1942) find in the Water Jar study?

A

Studied effect of experience on problem solving

Controlled the past experience
½ trained on complex 3-jar problems
Rest given no training

New problem with 2 jar solution
95% of no training group used 2 jars
64% of trained group FAILED to solve the problem!

136
Q

What is a mental set (Einstellung) and how does this explain the water jar study?

A

Mental Set:
A strategy is used to solve a problem even when it is inappropriate or inefficient

Experience can make you worse!

137
Q

What positive evaluation is there of the Gestalt approach to problem solving?

A

Introduced and investigated insight as a method of solving problems
Emphasised restructuring and ‘representational change’ – very influential concept
Showed that experience does not always help problem solving

138
Q

What negative evaluation is there of the Gestalt approach to problem solving?

A

Focus on knowledge-lean, well specified problems
Insight and restructuring very vague
Describes what happens during problem solving, but not how it happens

139
Q

What is the cognitive approach to problem solving?

A

Problem solving is conceptualised as a series of cognitive operations that transform information from one state to another
Problem solving = changing the initial state into the goal state via a series of intermediate states (i.e. processing information)
Each operation changes the state of the problem.
Sometimes called ‘searching’ the problem space

140
Q

What is problem space? (Cognitive approach)

A

Problem Space: Representation of a problem (Newell & Simon 1972)
Initial State (a representation of the problem)
All possible allowable operations to change the state of the problem
All possible problem states between the initial state and the goal state
Goal State

141
Q

What is the computational approach to problem solving?

A

Newell & Simon (1972) developed a computer simulation of human problem solving: “General Problem Solver”
Based on ‘think aloud’ paradigm, where participants verbalised their thought processes
Retrospective interviews

Designed to solve well defined problems
Problems with a clear goal state

142
Q

What are assumptions of the General Problem Solver? (Computational approach)

A

Information processing is serial
We have limited short-term memory capacity
Relevant information can be retrieved from LTM

143
Q

How does Tower of Hanoi support the computational approach?

A
  • Evidence of computational information processing - could program computer to solve this
    However, different programs needed for different problems - never able to derive general rules of problem solving
144
Q

What are the 2 important heuristics (rules-of-thumb) for selecting operations (Newell & Simon)

A

Means-end analysis and hill climbing

145
Q

What is means-end analysis? (Problem solving)

A

Identify difference between current state and goal
Form a SUBGOAL that reduces this difference
Perform operation that will attain subgoal
e.g. following instructions to assemble IKEA furniture by making sub-components

146
Q

What is hill climbing? (Problem solving)

A

Change current state to a state that more closely resembles the goal
Used if you don’t really know how to solve the problem!
e.g. assembling IKEA furniture WITHOUT instructions…

147
Q

What are the three ways to change representation of problems?

A

Elaboration: Adding more information about the problem
Constraint Relaxation: changing what is permissible to solve the problem
e.g. use box containing pins,
Re-encoding: changing how some aspect of the problem is interpreted
See box as shelf, not container, scrambling letters in anagrams

Similar to Gestalt theory, but more specific about how insight is achieved

148
Q

How did Knoblich, Ohlsson et al., (1999) show the importance of constraint relaxation?

A

Task - move one stick to make the equation true (had to turn plus into minus)
Change the values:
Typical of arithmetic
Change the operators:
Not allowed in arithmetic

149
Q

What do solvers tend to fixate operators prior to?

A

Insight occurring. Non-solvers did not.
Eye-movements offer an alternative to ‘think aloud’ paradigm

150
Q

What is positive evaluation of the computational approach?

A

Ideas of problem space and heuristic search appear critical to understanding problem solving
Works well with well defined, knowledge poor problems
Restructuring does appear to help with many insight problems

151
Q

What is negative evaluation of the computational approach?

A

General Problem Solver may not always operate in the same way as humans
Better at remember previous states
Worse at planning future moves (only 1 at a time)
Not a general theory of problem solving.
Cannot account for phenomenological experience of insight
May ultimately be specific to certain types of problem

152
Q

What are creative people vs creative processes?

A

Creative people:
Study of Individual Differences
Is there something special about creative people ?
Why are some people more creative than others?
Creative processes:
Cognitive Psychology
What cognitive processes contribute to creativity?
How can understand creative thought?
Creativity is a form of problem solving

153
Q

What is creativity?

A

Creativity a form of ill-defined problem solving
Don’t really know what the goal is until you get there!

Original or novel ideas do not have to be useful or worthwhile
Creative ideas are both novel and useful or worthwhile
e.g. Camera-phone, new form of artistic expression

154
Q

What is creativity in the arts vs the sciences?

A

Creativity in the arts…
Set a new style or movement, eg. Andy Warhol & Pop Art, Picasso & Cubism
Notoriously difficult to evaluate ‘worth’ of artistic creations
…and sciences
New paradigm
New invention which is useful
New theory which explain more phenomena with same or fewer assumptions

155
Q

Do creative thinkers reflect on their thought process?

A

Yes
e.g. Hermann Helmholtz:
Breaks and physical freshness helped him solve creative problems

156
Q

What are the four stages of thinking described by Graham Wallas (1926)?

A

(Based on his own introspection and the reports of ‘great thinkers’)

1) Preparation
Systematic, conscious, fruitless work on problem
2) Incubation
Problem set aside for other work
Unconscious work? Rest? Light exercise?
3) Illumination
Solution to problem presents itself – a sudden insight
4) Verification
Solution is developed and tested

157
Q

Is incubation important in creative problem solving?

A

Smith & Blankenship (1991): Remote associates task
What links wheel, electric and man?
57% of p’s given break solved problem, only 27% of non-break solved problem.

158
Q

Why does incubation work?

A

Forgetting: Allows the ‘forgetting’ of unnecessary constraints or decay of mental sets (e.g. Simon 1966, Woodworth & Schlosberg 1954)
Unconscious Work: representations related to problem are still active and interacting with LTM, but are not strong enough to reach awareness
Spreading Activation: similar to unconscious work account

159
Q

What is evaluation of introspective accounts of creative problem solving?

A

Useful framework for describing creativity
Empirical support for concept of incubation

Descriptive not explanatory
Is illumination really a stage? Is there always insight?

160
Q

What are the two types of creative processes? (Guildford, 1950)

A

Divergent and convergent thinking
Use together for optimal problem solving

161
Q

What is divergent thinking?

A

Fluency and novelty
Search for new solutions, e.g. ‘Uses of a Brick’ test

162
Q

What is convergent thinking?

A

Search for an ‘optimal’ solution
Remote Associates Test (Mednick 1968)
Anagrams & ‘Polygon’ word puzzles

163
Q

What is the geneplore model of creative cognition? (Fink, 1990)

A

Creative thought has two stages:
Generation
Exploration

164
Q

What is generation? (geneplore model of creative cognition)

A

Develop ‘preinventive forms’: ideas that don’t solve the problem, but that might be useful
Forms are based on prior knowledge
Divergent thinking

165
Q

What is exploration? (geneplore model of creative cognition)

A

Using preinventive forms to try and solve problem
Convergent thinking

If no solution or idea is produced, cycle back to generation and start again

166
Q

According to Finke, when were participants most creative in creating novel objects?

A

Participants were most creative when given category after creating forms
Least creative when P’s chose category
Concluded that pre-inventive forms facilitate creative thinking
Bit like the restructuring - problem solving

167
Q

How is the generation of new ideas constrained by existing knowledge? How does imaginary forms task support this? (Ward, 1994)

A

Rely heavily on existing knowledge to create new forms
Often an unconscious constraint

Ward (1994) Imaginary Forms task
Draw creatures from another plant that’s nothing like earth (1 min)
Animals structured like earth animals
Bilateral symmetry
Sensory receptors
Manipulatory appendages

168
Q

What is evaluation of the geneplore model of creative cognition?

A

Some empirical evidence that generation and exploration are important processes
Deferring evaluation of forms does seem to increase novelty

Does not describe processes involved in generating preinventive forms
Focus is on originality, rather than creativity per se

169
Q

How does brainstorming influence creativity? 2 main principles and 4 rules

A

Alex Osborn (1956)
Increase idea production

2 main principles:
Deferment of Judgement
Quantity breeds Quality

4 rules:
No criticism
Free-wheeling is welcome (no constraints on ideas)
Quantity is encouraged
Everyone is free to combine and improve ideas

170
Q

What is evidence supporting brainstorming?

A

Lots of positive results from the lab
Meadow et al., (1959)
Think of uses for a broom and a coat-hanger
Ideas rated for uniqueness and usefulness. Good idea had to score on both
Brainstorm group produced more good ideas than control group

Brilhart & Jochem (1964)
Investigated deferment of judgement
Most creative when ideas produced 1st, then evaluated
Similar to geneplore findings?

However, not specific on HOW to generate ideas

171
Q

What is morphological synthesis?

A

Allen (1962)
Use a 2 or 3 dimensional matrix to represent different aspects of a problem
New ideas found by combining 2 points in the matrix
Ideas then evaluated

Literally table with two axes - forming novel combinations

172
Q

What evidence supports morphological synthesis?

A

Warren & Davis (1969) Compared 3 methods for generating ideas
Short checklists of idea-spurring suggestions (e.g. add something, change colour)
Long checklist of questions organised into categories
Morphological Synthesis

Morphological Synthesis produced the most ‘good’ ideas in the fastest time

173
Q

What is decision making?

A

Decision Making: Choosing between various options
What should I eat for dinner?
What should I study?
Which horse should I bet on?
Who should I vote for?

Decisions assessed relative to their consequences
Typically measured in terms of gains and losses

174
Q

What are risky vs riskless decisions?

A

Risky vs Riskless
Risky: Which horse should I bet on?
Riskless: Which chocolate should I eat?

175
Q

What are single attribute vs multi attribute decisions?

A

Single: Buying wine when you know nothing about wine - just basing decision on price
Multi - basing decision on lots of things - wine connoisseur

176
Q

What are one-stage vs multiple-stage decisions?

A

One stage: buy cheapest wine
Multiple stages: buying a house - where to live, how many bedrooms etc - takes a lot more individual decisions

177
Q

What is the normative approach to rational decision making for single attribute, risky decisions?

A

“Normative” approach
- Based on economic and philosophical models
A rational decision maker will choose the option with greatest value
Assumes
1) Full knowledge of all possible options, and the value of all outcomes
2) Infinitely sensitive to subtle differences in value
3) Decision makers are motivated to maximise value

Led to development of Expected Value Theory

178
Q

What is expected value theory?

A

Calculate the expected value of different decisions, choose most valuable decision

Assumes
- We know the relevant probabilities of the outcomes
- We can assign a value to the outcome (e.g. monetary value, lower mortality, higher student ratings…)
- Either decision is better than no decision

Expected value = probability of outcome x value of the outcome

EV based on outcome over a number of trials…

179
Q

What is subjective expected utility theory? (SEU)

A

What if we don’t know probabilities?
Use subjective estimate of probability
This can be problematic: we’re not very good at estimating probability, particularly of rare but emotive events

Utility: the subjective value we attach to an outcome
Is the subjective value of cash always the same?
Would a rich man cross the street to pick up a pound?

Expected utility = probability of outcome x utility of outcome

180
Q

What biases did Tversky and Kahneman identify in decision making?

A

Loss Aversion
Risk Aversion
Risk Seeking

181
Q

What is loss aversion?

A

How big a prize would be needed for you to risk your £10 on the toss of a coin?

Tversky & Kahneman: American UGs wanted at least $30!
We are more sensitive to loss that would be predicted by SEU theory:

Which would you prefer?
1) A certain prize of £800
2) 85% chance of £1000, but 15% chance of NOTHING

Most people go for option 1, even though the utility is less!

182
Q

What is risk seeking?

A

Which would you prefer?
1) A certain loss of £800
2) 85% chance of losing £1000, but 15% chance of losing NOTHING

People pick option two even though utility is less - people take more risks to avoid losses

183
Q

What is prospect theory? (utility function)

A

Utility (value we attach to the outcome)
The utility of a gain is disproportionate to the disutility of a loss

184
Q

What are framing effects?

A

Does the presentation of a problem affect our decisions?

Imagine that the U.S. is preparing for the outbreak of an unusual disease, which is expected to kill 600 people. Two alternative programs to combat the disease have been proposed. Assume that the exact scientific estimates of the consequences of the programs are as follows:

Program A: 200 people will be saved.
Program B: A one-third probability that 600 people will be saved and a two-thirds probability that no people will be saved.

Which of the two programs would you favour?

Program C: 400 people will die
Program D: A two-third probability that 600 people will die and a one-third probability that no people will die

Which of the two programs would you favour?

Expected values of programs are the same, but people prefer A and D:
- Program A framed in terms of gains - encouraging loss aversion bias against B which risks that positive gain
Program D - risk seeking bias to D

185
Q

What is omission bias?

A

Anticipated regret is greater for own actions (as opposed to inactions)

Ritov & Baron (1990): Your child has 10 chances in 10000 of dying from flu
There is a vaccine that is certain to prevent flu
BUT, it has potentially fatal side-effect

What is the maximum death-rate from the vaccine you would be willing to tolerate?
Average was 5 deaths per 10000 (i.e. less than the death rate of the disease!)

186
Q

What is evaluation of expected utility theory?

A

Expected Utility theory delivers best, most ‘rational’ decisions
However:
Many of biases which are inconsistent with EUT
Risk seeking
Loss aversion
Framing effects

187
Q

What is evaluation of prospect theory?

A

Prospect Theory accounts for many biases in decision making
However:
We rarely make decisions based only on utility
Can be difficult to evaluate the probability of many outcomes
Doesn’t reflect the social, moral and emotional aspects of decision making
Doesn’t account for individual differences in decision making
What about more complex decisions?

188
Q

What is Multi-Attribute Utility Theory MAUT of complex decision making?

A

Identify all relevant attributes, give them a weighting, rate each attribute for all options, calculate utility for each option, pick option with maximum utility
Gives ‘best’ outcome, but is time consuming, complex, and requires knowledge of what all the relevant attributes are
e.g. picking uni

189
Q

What is bounded rationality and satisficing (Simon, 1957) in complex decision making?

A

Decision making is as rational as possible, given situational and cognitive constraints (e.g. time, WM capacity)
Satisficing: Identifying minimum requirements and selecting first option that meets them
Gives good, but not optimal decisions
Associated with better quality of life! (Schwartz et al., 2002)

190
Q

What is elimination by aspects (Tversky, 1972) in complex decision making?

A

Consider each aspect in turn, selecting best options & eliminating others until only 1 remains
May be used to reduce options to make MAUT more manageable

191
Q

What is the social-functionalist approach to decision making?

A

Tetlock (2002): Need to understand the goals of the decision maker in order to evaluate decisions and understand biases.
- We are motivated to justify our decisions to ourselves and others
Expected Value approach assumes we are ‘intuitive economists’
- Try to maximise value
We may adopt other roles:
- Intuitive Politicians: Justify decisions to other people
- Intuitive Theologians: Trying to protect ‘sacred values’
- Intuitive Prosecutors: Trying to prevent violations of ‘normal’ rules of society

192
Q

You’ve just taken your 1st year exams. It’s the end of term, you’re tired and run down and you’re not sure if you passed. If you failed, you’ll have to resit at the end of the summer holidays.
You have the chance to buy a very attractive 5-day vacation package to Barcelona at an exceptionally low price. This offer expires tomorrow, but your exam results will not be available until the following day. Would you

1) buy the holiday package
2) not buy the holiday
3) pay a £5 nonrefundable fee to retain the right to buy the package at the same low price the day after tomorrow (i.e. after you find out whether you passed your exam)

What did participants say when they had the third option vs did not have the third option?

A

Couldn’t justify decision to themselves in the don’t know category, so most paid the £5 fee