COE Article III Flashcards
ARTICLE III
PRACTICE MANAGEMENT
The dentist, dental hygienist, or dental technologist shall make his/her practice known in a manner befitting a professional.
Section 19. Building a Dental Practice
The dentist, dental hygienist, or dental technologist shall ONLY use fair means to gain professional advancement, or shall not injure the opportunities of other dental practitioners such as false claims of one’s competency.
19.1 FAIR means to Build Professional Practice
To maintain the dignity of the profession, a dentist shall only use the term “Clinic” or “Office” in reference to the dental practice. The name of the practice shall conform to the high esteem of the profession avoiding commercialized names, which may be inappropriate to the profession.
Section 19.2 Title of the practice
A dentist shall not solicit patients personally or employ his/her patients, agents, or agencies to solicit patients for him/her. He/she shall not accept/offer rebates or receive commissions for referrals; nor engage in any promotional activity which will be degrading the dignity of the profession.Piracy of patients shall be avoided at all times. Offering “Promotional Rates” shall not be allowed in the practice of the dental profession.
Section19.3 Soliciting Patients
The best and honorable means by which a dentist, dental hygienist, or dental technologist may make known and advance his/her reputation for skills and competence in the practice of dentistry is through his professional services to his/her patients and to the public.
Section 20. Authorized Advertising
The signage quality and quantity shall to be as decent and dignified as possible and shall conform with the regulations of the local government code. It shall state the nature of the dental practice and may include the name of the dentist and clinic hours. The term “X-ray”, “Gas”, “Air-abrasive”, “dental laboratory”, “air-conditioned”, or any technical terms; and misleading claims must not appear in the card, stationeries, office doors, and signboards of the dentist. When placing his/her name upon the directory board of an office building, the dentist must comply with the use of only the size of lettering regularly used by the tenants in said building.
Section 20.1 Signages
The dentist shall use only the usual titles and academic degrees such as “Doctor”, “Dentist”, “DDS”, “DMD”, “DDM”, in connection with his/her name or signature.
Section 20.2 Use of professional titles and degrees
A dentist, dental hygienist, or dental technologist shall identify himself/herself as dental practitioner only in the following manner.
Section 20.3 Professional Stationery
A dentist, dental hygienist, or dental technologist may properly utilize professional cards, recall notices to patients of record and letterheads when the style and text are consistent with the dignity of the profession.
20.3.1 Cards, Letterheads and Announcements
They must be of traditional size and type and shall not include more than the dentist’s name, academic degree, address, telephone number and office hours. If he/she confines himself/herself to the practice of a specialty, he/she may include the following; “practice limited to . . . “ announcing the specialty and nothing more.
20.3.2 Professional Cards
The dentist, dental hygienist, or dental technologist may authorize the listing of his/her name in a telephone or other directory.
20.3.3 Telephone and other Directories
The simple and dignified means of professional announcement shall apply to all electronically generated communications; Provided, it is in consonance with the provisions of the Code of Ethics.
20.3.4 Electronically Generated Communications
The dentist shall use newspaper announcement only when opening a new clinic, or when changing location, or limiting the character of his/her practice; provided, that the newspaper announcement shall not be larger than 2 column by 2 column inches. Announcements in print, website, e-cards, and other electronic form of communication shall be posted within thirty (30) days from the date of opening. Announcement cards may be sent when there is a change in location, or an alteration in the character of practice, but to other dentists, members of the health profession, and patients-of-record.
Section 21. Announcement
ARTICLE III PRACTICE MANAGEMENT
Sec 19- Building a Dental Practice
19.1 FAIR means to Build Professional
Practice
19.2 Title of the practice
19.3 Soliciting Patients
Sec 20- Authorized Advertising
20.1 Signages
20.2 Use of professional titles and degrees
20.3 Professional Stationery
20.3.1 Cards, Letterheads and
Announcements
20.3.2 Professional Card
20.3.3 Telephone and Other Directories
20.3.4 Electronically Generated
Communications
Sec 21- Announcement
