CODING DATA (ONLINE QUESTIONNAIRES) Flashcards
what are the three different types of coding?
pre coding
researcher-imposed coding
qualitative coding
what type of approach does pre coding take?
quantitative approach
what is pre-coding based on?
theory or piloting in advance of main data collection
pre coding is ________ for all ppts
universal
what is researcher-imposed coding?
researcher develops coding categories out of data
what is the main aim for research-imposed coding?
develop categories for quantification
coding categories are…
universal and applied to all data
what is qualitative coding?
researcher develops coding system by repeated comparisons
is qualitative coding universal?
can be applied to single individual/more generally
what are the more frequent ways of assessing validity of coding?
face and content validity
what is less straightforward for scales and measurements?
reliability of coding
why is the reliability of coding less straightforward?
- correlation establishes co-variance not exact agreement as two sets of ratings that are identical may mean different things
- overlap between coders - conseq of coders choosing coding categ freq e.g. perfect agreement not always impressive
- use reliability formula
further considerations for good coding schedule?
- best to have too many categories than too few, as computer can amalgamate theories
- essential to have ‘other’ category for all questions to identify any pattern or theme (but can get too big)
- avoid multi-coding as it adds complexity to statistical analysis
- coding categories should be conceptually coherent, as x want to use bad example to code
- trial and error when developing coding schedule