Coding, capacity and duration of memory Flashcards
Coding
Format in which information is stored in various memory stores
Capacity
Amount of info that can be held in memory store
Short-term memory
Limited capacity memory store
Long-term memory
Permanent memory store- semantic, unlimited capacity, can store memories for a lifetime
Research on coding & evaluation
Baddeley- Acoustic in STM, semantic in LTM
Artificial stimuli
Jacob’s research on capacity
Digit span- Jacobs 9.3 digits, 7.3 letters
Evaluation for capacity
Lacking validity
Not so many chunks- only about 4
Research on STM duration
STM- Peterson and Peterson: up to 18 seconds without rehearsal
.
Evaluation for duration
Meaningless stimuli
Higher external validity
Peterson and peterson may be displacement not decay
Duration
Length of time info can be held in memory
Research on LTM duration
LTM- Bahrick et al (yearbooks): recognition of faces after 15 years: 90%, recall 60%. Recognition dropped to 70% after 48 years
Miller’s research on capacity
Everyday practice- noticed things come in 7’s
Can recall 5 letters as well as 5 numbers
=Chunking
The 4 groups for coding research
Acoustically similar
Acoustically dissimilar
Semantically similar
Semantically dissimilar