Coding, capacity and duration Flashcards

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1
Q

What is Memory?

A

The structure and processes involved in the storage and retrieval of information.

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2
Q

What are the 3 components of memory?

A
  1. Sensory register
  2. Short term memory
  3. Long term memory
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3
Q

How are the 3 components of memory studied?

A
  1. Coding - the way in which information is changed and stored in memory.
  2. Capacity - the amount of information that can be stored.
  3. Duration - the length of time that info is held in that memory store.
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4
Q

What is the Sensory Register?

A

An automatic response to the reception of sensory information by the sense organs.

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5
Q

What is the coding of the sensory register?

A

Different stores of the sensory register:
1) Echoic - auditory info
2) Iconic - visual info
3) Haptic - tactile info
4) Gustatory - taste info
5) Factory - smell info

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6
Q

What is Modality Specific?

A

Raw/unprocessed information from all 5 senses.

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7
Q

What is the Capacity of the Sensory Register?

A

Unknown but definitely large.

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8
Q

What is the Duration of the Sensory Register?

A
  • Approx 250 ms
  • Very limited
  • Pay attention info is transferred into the STM
  • Do not pay attention info fades quickly
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9
Q

Who studied coding of STM and LTM?

A

Baddeley (1966).

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10
Q

What is the coding of the STM?

A

Mainly acoustically

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11
Q

Who studied capacity of STM?

A

Jacobs (1887).

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12
Q

What is the capacity of STM?

A

7+/-2 chunks of information.

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13
Q

Who studied duration of STM?

A

Peterson and Peterson (1959).

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14
Q

What is the duration of STM?

A

18-30 seconds.

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15
Q

What is the coding of the LTM?

A

Mainly semantically.

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16
Q

What is the capacity of LTM?

A
  • Unlimited.
  • No study conducted to test this.
17
Q

Who studied duration of LTM?

A

Bahrick (1975).

18
Q

What is the duration of LTM?

A

At least 48 years, perhaps a lifetime.