Coca-Cola FEMSA's Contribution to Peace Flashcards

1
Q

What is the Time bank?

A

a place where businesses and professionals donate their time to support projects for the demobilized population

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2
Q

what is Bogatazo?

A

the 1948 assassination of liberal leader Jorge, which has since escalated into various conflicts of armed forces

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3
Q

What are the organizations that are actively involved in the conflict?

A

FARC consists of peasants; ELN consists of student movement; and right-wing paramilitary organization.

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4
Q

What are the effects of the conflict groups?

A

it has hindered economic and social prosperity

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5
Q

PDSD

A

created to help limit the influence of conflict groups on society. Allows members of the armed forces to desert and have a chance at civil life.

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6
Q

What three industries did FERMA participate in?

A

Coca-Cola FEMSA; soft drinks, OXXO; connivence stores, Heineken; beer

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7
Q

How FEMSA implements its values

A

economic and social value, corporate social responsibility through employees and their families in their community of operation.

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8
Q

FEMSA sustainability and corporate culture

A

Sustainably framework; quality of life in the company; health and well-being; community outreach; and caring for the environment.

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9
Q

FEMSA economic value creation

A

hiring local employees and suppliers from the local community, creating direct and indirect jobs. Diversifying its product portfolio, acquisition

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10
Q

FEMSA: Social value creation

A

social sustainability programs that support education, science, technology, improvement of life, and water conservation, dedicate parts of its profits to CSR actions

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11
Q

How did Coca-Cola grow its franchise?

A

grew their franchise in Latin America using partnerships with TCCC shares and capital stock.

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12
Q

Activities of FEMSA to create economic, social, and environmental value

A

Water resources, solid waste management, climate change, well-being, community, and social development

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13
Q

How are PRVC and ARC related?

A

PRVC was a program for reinsertion into civil life but it was not doing enough so ARC came to aid

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14
Q

Social reintegration includes

A

psychological counselling , education, adult education, and subsidized public health.

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15
Q

Economic integration

A

training for the job and earning income

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16
Q

What was the proposal that the company could choose to help with the program?

A

hiring demobilized individuals, participate in a time bank program, invest seed capital, and contribute to an investment fund.

17
Q

Why was the Time Bank founded?

A

promote social responsibility, citizen participation, coexistence and tolerance to build a better country

18
Q

How was the project divided to help the beneficiaries and volunteers work better?

A

instructor preparation, training the trainers, content development, meeting with the participants, training, and evolution.

19
Q

How did the program benefit Coca-Cola?

A

it brought new businesses into their supply chain

20
Q

What did Hillary conclude about the process of disarmament and reinsertion?

A

the involvement of businesses as one of the great pillars of the pacification process and also strengthens the relationship between the company and government

21
Q

Spaces for reconciliation

A

to act as a symbol of forgiveness in each town affected by the armed conflict

22
Q

How did Coca-Cola arrive in Colombia?

A

through the purchase of PANAMCO

23
Q

What is the path to disarmament for individual and groups?

A

individuals are handled through national defense and a committee for giving up arms, while groups are handled through negotiations with the armed forces

24
Q

What are the outreach mechanics of the ACR with the private sector and the general public?

A

Apprenticeship contracts ( learn skill); Internships, Employability, Time bank, CSR initiatives, Business plans, education funds for peace.

25
Q

Coca-Cola attacks

A

They suffered repeated attacks during 1998–2001. Murders and kidnappings of company employees.