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CMN 161 > CMN final > Flashcards

CMN final Flashcards

1
Q

esteem support

A

involves efforts to make another person feel valued and competent

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2
Q

social network support

A

family members, friends, professionals

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3
Q

overempathsizing

A

too much empathy

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4
Q

emotional contagion

A

actually feeling emotions similar to the other person’s

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5
Q

What did the study find?

A

children were more likely to report more intense physical activity when in the company of close friends or peers

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6
Q

cascade effect

A

changes in one person’s behavior can cascade out across a social network, producing behavior changes in other people in the population

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7
Q

friend paradox

A

your friends have more friends than you do

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8
Q

Why was the highest indegree less effective than the friend nomination in the research?

A

popular people are friends with each other so won’t spread as far as random people who can reach people outside the network and spread further

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9
Q

buffering hypothesis

A

social support is most important in potentially stressful situations when we know there are other people for us that can buffer us from feeling overwhelmed

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10
Q

main effect model

A

social support is beneficial even when we are not encountering notable stressors

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11
Q

health efficacy

A

when people believe they can manage their health successfully

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12
Q

internal locus of control

A

the belief you can control your own fate

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13
Q

external locus of control

A

the belief that events are controlled by outside forces

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14
Q

action-facilitating support

A

facilitating action, performing tasks and collecting information

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15
Q

instrumental support

A

tasks and favors

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16
Q

information support

A

performing data search, sharing personal information

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17
Q

nurturing support

A

building self esteem, acknowledging and expressing emotions and providing companionship

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18
Q

emotional support

A

includes efforts to acknowledge and understand what another person is feeling

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19
Q

overhelping

A

providing too much instrumental assistance

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20
Q

overinforming

A

forcing information on people when they are too distraught to understand or accept it

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21
Q

public health

A

the science and art of preventing disease, prolonging life and promoting physical health and efficiency through

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22
Q

social mobilization

A

process of bringing together all possible intersectional partners and allies to participate in development programs

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23
Q

risk communication

A

an ongoing process that involves disseminating information and engaging in interactive discussions about how people perceive risks and how they feel about risk message

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24
Q

three risk communication traditions

A

helping people who insufficiently concerned. reassuring and calming people who are excessively concerned. working with people who are appropriately concerned

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25
Q

crisis communication

A

an approach used by scientists and public health professionals to provide information that allows an individual, stakeholders or an entire community to make the best possible decisions about their well-being, under nearly impossible time constraints, while accepting the imperfect nature of their choices

26
Q

perceiving risk

A

people tend to perceive them to be greater than they actually are or illusions of invulnerability

27
Q

the role of fear

A

to get people to take precautions without frightening them

28
Q

social media and crisis communication

A

reach, speed and interactivity

29
Q

why is social media important?

A

share information and expedite two way communication between health officials and the public

30
Q

five lessons from past health promotion campaigns

A

get to know the audience. invest in communication infrastructure. make healthy options accessible. take a multimedia approach. set clear goals and measure your success

31
Q

get to know the audience

A

should know their audiences well and design campaigns to suit those audiences

32
Q

invest in communication infrastructure

A

increase utilization of health centers

33
Q

make health options accessible

A

actions are more empowering than words alone. need to make health options readily apparent, appealing and available

34
Q

take a multimedia approach

A

multimedia approach may be more beneficial than using only one channel

35
Q

set clear goals and measure your success

A

establish clear goals and measure your success

36
Q

knowledge gap hypothesis

A

proposes that people go high SES tend to be knowledge rich and people of low status tend to be knowledge poor which widens the knowledge gap

37
Q

reasons that underprivileged persons are hard to reach with health messages

A

trust, digital divide, preference of interpersonal sources, existing knowledge and different priorities

38
Q

trust

A

may be skeptical about mainstream messages because they seem irrelevant or mistrust the sources

39
Q

digital divide

A

separates the information rich and information poor

40
Q

preference of interpersonal sources

A

more likely to believe friends and health professionals over the mainstream media, but don’t have ready access to health experts

41
Q

existing knowledge

A

people may filter out new information because it doesn’t mesh with what they know or believe

42
Q

different priorities

A

underprivileged audiences may have different priorities

43
Q

establish campaign goals and objectives

A

objectives are clear, measurable terms that state exactly what a campaign aims to achieve and should be oriented to the overall purpose of the campaign

44
Q

the meth project

A

became famous for its use of graphic images and shocking scenarios. however researchers found no statistical evidence that the meth project worked

45
Q

the elaboration likelihood model

A

when we are highly involved with a message, we pay closer attention to details and evaluate the message thoroughly

46
Q

tailored heath messages

A

have greater impact on recipients’ behavior than more generic messages in general. can be tailored based on culture, ethnicity, literacy, educational attainment, health status

47
Q

message framing

A

about the way people interpret health related behaviors

48
Q

gain frame appeal

A

emphasizes the positive consequences of doing the recommended behavior

49
Q

loss frame appeal

A

emphasizes the negative consequences of not doing the recommend behavior

50
Q

logic appeals

A

attempts to show an evidentiary link between a behavior and a result

51
Q

narrative messages

A

inspire a sense of realism, allows us to identify with characters and engage us emotionally and cognitively

52
Q

narrative persuasion

A

transportation and emotional response

53
Q

emotional appeals

A

positve effect, negative effect, novel and shocking messages

54
Q

positive affect appeals

A

campaigns may inspire positive affects because the messages themselves are pleasant or entertaining

55
Q

negative affect appeals

A

campaigns may motivate people by making them feel anxious, guilty or fearful

56
Q

novel and shocking messages

A

tend to catch people’s attention and stick to their memory

57
Q

third person effect

A

tendency that people perceive that mass media messages have a greater effect on others than on themselves

58
Q

social comparison theory

A

suggest that people judge themselves largely in comparison to others

59
Q

pathologizing the human body

A

advertisers accused of making people feel bad about themselves so they will consider buying products that will help them make the “necessary fixes”

60
Q
A

CMN 161 (1 decks)

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