CMA 1: Section - B Flashcards
Planning, Budgeting, and Forecasting
What are strategy, strategy formulation, and strategy implementation?
A strategy is a set of actions taken by managers of a company to increase the company’s performance. The strategy-making process includes both strategy formulation and strategy implementation.
Strategy formulation is the process of selecting strategies.
Strategy implementation is the process of putting the selected strategies into action.
What are the two theories about management’s role in reaching profit growth?
- The market theory gives management a passive role and views its function as making reactive decisions in response to environmental events as they occur.
- The planning and control theory views the role of management as an active one that emphasizes the planning function of management and its ability to control the activities of the business.
What are strategic plans and who makes strategic plans?
Strategic plans are broad, general, long-term plans (usually five years or longer) that are based on the objectives of the organization.
The company’s top management leads the strategic planning effort.
What are intermediate plans and who makes them?
A strategic plan is broken down into intermediate or tactical plans (one to five years), which are designed to implement specific parts of the strategic plan.
Upper and middle managers develop tactical plans.
What are short-term plans and who makes them?
Short-term or operational plans (one week to one year) are developed from the tactical plans.
Operational plans focus on implementing the tactical plans to achieve operational goals and include budgeted amounts.
Middle and lower-level managers develop operational plans.
What are the five steps in strategic planning?
- Defining the company’s mission, vision, values, and goals.
- Analyzing the organization’s external competitive environment to identify opportunities and threats.
- Analyzing the internal operating environment to identify strengths, weaknesses, and limitations.
- Formulating and selecting strategies.
- Developing and implementing the chosen strategies.
What are the four components of the mission statement?
- A statement of the company’s mission, or “reason to be.”
- Its vision, or a statement of a desired future state.
- A statement of the organization’s values.
- A statement of its major goals.
What is a goal and what are four characteristics of good goals?
A goal is a precise and measurable future state that the company wants to achieve.
1. Goals are precise and measurable.
2. Goals should be crucial and address important issues.
3. Goals should be challenging while at the same time be realistic.
4. Goas should specify when they should be achieved in order to create a sense of urgency.
What are opportunities and threats?
- Opportunities arise when companies can leverage external conditions to develop and implement strategies that will make them more profitable.
- Threats include conditions in the external environment that pose a danger to profitability.
According to Porter, what are the five forces that shape competition within an industry?
- The risk of entry by potential competitors.
- The intensity of rivalry among established companies within an industry.
- The bargaining power of buyers.
- The bargaining power of suppliers.
- The closeness of substitutes to an industry’s products.
What two situations must exist to have a competitive advantage?
- Distinctive competencies and the superior efficiency, quality, innovation, and customer responsiveness that result from them.
- The profitability that is derived from the value customers place on its products, the price that it charges for its products, and the costs of creating those products.
What are the four generic distinctive competencies?
- Superior efficiency.
- Superior quality.
- Superior innovation.
- Superior customer responsiveness.
What is the value that is created for customers?
A company creates value for customers when it produces and sells its product or performs and sells its service.
The value created is the difference between the utility (U) that the customer gets from the product and the company’s costs (C) to produce it.
U − C = Created Value
What is consumer surplus?
Consumer surplus is the difference between the customer’s utility and the price.
U − P = Consumer Surplus
What are the three factors that determine the durability of a company’s competitive advantage?
- Barriers to imitation, or factors that make it difficult for a competitor to imitate the company’s distinctive competencies, such as patents.
- The capability of competitors to imitate the company’s competitive advantage.
- How rapidly the industry is changing.
What does SWOT stand forin SWOT Analysis?
Strengths
Weaknesses
Opportunities
Threats
What are the four generic competitive strategies?
- Cost leadership
- Focused cost leadership
- Differentiation
- Focused differentiation
What are the four basic strategies for international operations?
- Global standardization
- Localization
- Transnational
- International
What are the five modes of entry for a company to enter into a foreign market?
- Exporting
- Licensing
- Franchising
- Entering into a joint venture with a host country company
- Setting up a wholly-owned subsidiary in the host country
What are horizontal and vertical integration?
- Horizontal integration is a corporate-level strategy that involves acquiring or merging with competitors to achieve competitive advantages such as economies of scale.
- In vertical integration, a company expands its operations either into an industry producing inputs to the company’s operations or forward into an industry that uses the company’s products.
What are the three decisions that a company must make about its organizational structure?
- How to group tasks into functions, and how to group functions into business units or divisions.
- How to allocate authority and responsibility to the functions and divisions.
- How to increase the coordination or integration between and among functions and divisions, and how to maintain and increase them as the structure evolves.