CM Comms & Community Relations Flashcards
Which entity dictates the strategic direction of the airport?
A. The Elected Officials who hire the airport Director
B. The airport Director
C. Signatory air carriers
D. The community
A. The Elected Officials who hire the airport Director
Which media outlet typically has hourly deadlines?
A. Television
B. Radio
C. Print
D. Podcast
B. Radio
True or False:
Items on the regular agenda means that elected officials will discuss the issue in a public forum.
True
True or False:
Items on the regular agenda means the public must be allowed to comment on it.
False
Which of the following is in the “direct impact” category of an economic impact study?
A. Money that comes to the airport as it circulates throughout the community
B. Revenue from restaurants around the airport
C. Airport employee salaries
D. Revenue from hotels around the airport
C. Airport employee salaries
What is the most efficient way to monitor news about your airport?
A. Use google alerts
B. Join the airport support network
C. Subscribe to aviation news today
d. Become a member of airport watch
A. Use google alerts
What type of marketing focuses on capturing the attention and establishing connections with an audience?
Engagement
What type of marketing budget-setting method is constructed based on what the competition is spending?
Competitive Parity
What term represents the number of times someone lands on your page, and then leaves it without checking another page on your site:
Bounce Rate
What activity most increases your chances of landing air service?
Local Corporations and business leaders becoming a part of the air service development team
Select the False statement about air service development.
A. The process takes a long time
B. Airlines expect incentives
C. Airlines do not expect incentives
D. Airport revenue can be used for joint airline-airport marketing programs
C. Airlines do not expect incentives
Which of the following is the first step when the airport is considering air service development goal setting?
A. Define the incentive program
B. Understand grant assurances
C. Identify the goals of the program
D. Design the incentive program
B. Understand grant assurances
Load Factor is
The percentage of seats that are filled by paying passengers on an airliner
The FAA believes these are the simplest types of fee waivers
Landing fee Waivers
The FAA says the airport can offer all of the following incentives except for:
A. Landing fee waivers
B. Hiring consultants to advise the airlines
C. Providing free marketing analysis
D. Dictating ticket prices
D. Dictating ticket prices
In which of the following situations, should the airport have a minimal or no response?
A. A negative comment left on a message board related to an airport news story
B. Any issue that the airport knows will have a strong negative reaction
C. Any controversial issue
D. A recent report released by the FAA on a safety issue at the airport
A. A negative comment left on a message board related to an airport news story
What phrase represents the goal of a public information officer when the airport gets bad press?
one-day-local-only coverage
A major catastrophe has happened at the airport. Family members of the passengers are arriving and the airline is not yet ready to receive them. The airport operator should ____?
Do their best to take care of the passengers until the airlines are ready to take over
At what decibel level is an individual (or home, etc.) eligible to receive noise mitigation measures under a Part 150 Noise Abatement Study?
65 DNL (Day/night level)
A homeowner desires to identify whether their property is eligible for noise mitigation measures, under a Part 150 study. The document that best provides this information is:
The Noise Exposure Map
What are the products of a Part 150 Noise Abatement Study?
A Noise Exposure Map and Noise Compatibility program
Constructive knowledge is presumed if Notice of the existence of the Noise Exposure Map _____.
Published at least 3 times in a local newspaper
Which program/plan, qualifies an airport for the Airport Improvement Program Noise Abatement Set-Aside?
An approved noise compatibility Plan
What is the most common noise abatement measure?
Soundproofing
Which type of airspace is located over the busiest airports in the U.S.?
Class B
Which type of airspace is less busy than Class B, but is still radar controlled?
Class C
Which position in the Air Traffic Control Tower (ATCT) provides guidance information to pilots on the taxiways?
Ground controller
Which type of short-range radar (60 nautical mile range), is used primarily for identifying and separating traffic in and around airports?
Airport Surveillance Radar
Which element means the ability of a Navigational Aid to monitor itself, and shut itself down when it is in error?
Integrity
Which component of the Instrument Landing System (ILS) provides lateral location information?
The localizer antenna
What is the weakness of the Airport Surface Observation Station (ASOS)?
It cant observe a distant phenomenon
What is the name of the system that provides up-to-date weather and air traffic information to pilots and air traffic controllers?
System Wide Information Managment (SWIM)
This system allows air traffic controllers to “text” pilots on the flight deck
Datacom
Which entity uses the Airport Acceptance Rate to calculate the desired interval between arrival aircraft?
Air route traffic control centers (The FAA)
What is the minimum threshold, beyond which, delays increase exponentially?
4-6 minutes of delay
Which Traffic Management Initiative are flights are assigned departure times to regulate their arrival at the impacted airport?
Ground Delay
Commercial drone operators are required to have _______.
A remote pilot certificate
What processes occur during the policy review process of a spaceport application
A review of national security issues
Recreational drone operators must stay below ______.
400 feet
