Clothing Flashcards
What is fashion
The style accepted by a specific group of people at a given time and place
- Influences all areas of our life
Explain style fully
- The specific characteristics that make on product or item different from another product of the same type
eg. v neck and poloneck
-Fashion = based on a specific style - Style remains in fashion for as long as its accepted
- Very seldomly accepted by everyone
- Classic styles = continually accepted and timeless and are always considered tasteful
Explain fads and fashion trends fully
- Any style that catches on among a large grp of people
- Followed with enthusiasm for some time sonf then it disappears quickly
- The direction fashion is moving in
- Drastic or subtle
What determines contemporary fashion
Fashion designers
- Keep eye on social and cultural events and interpret what they see as fashion
Economic factors
- Consumer incomes influence fashion changes
- Incr in income = stimulate fashion industry
Explain fashion cycles fully
1) Intro stage = where its accepted or rejected
2) Rise = gains popularity as it becomes accepted
3) Peak = Height of popularity and people wear it
4) Decline = boredom sets in and is worn less
What is a fashion rival
- Designer turns to history for Inso and designs garments that resemble the clothing of an earlier period
- Adapted to suit needs and lifestyle of present era
eg. flapper dress; vintage clothing
- Adapted to suit needs and lifestyle of present era
Why does fashion change
- Consumers get bored and are always on the lookout for something new
- Technology and development of new textiles and fabrics have a marked influence
- Biotechnology and nanotechnology opened up a range of fabrics with special characteristics
Fashion for young adults
- Stay up to date with latest fashion dos and donts
- Make sure you look and feel good in an outfit
- Dress appropriately for the occasion or situation
- Dont be sloppy ( sagging garments aren’t attractive)
How to create a professional appearance
- Make sure clothes fit properly and comfortably and neither too baggy or too tight
- Keep up with current fashion trends
- Dress according to your age ( for good impression)
- Keep jewellery to a min and think carefully about image you want to portray
- Make sure nails and hair is neat
- Dont wear heels that are too high
- Make sure shoes are clean and scuff-free
What is a trademark
- Any word; symbol; name or device that a person uses to identify and distinguish their goods from those manufactured or sold by others
eg = logo
How to protect trademarks and logos
- Trademark law protects brand name and logo but not item on which its placed
- means a replica ( looks exactly like original) can be made and sued for infingement
What does infringement mean
Take over rights that belong to someone else
What is brand piracy
- Unauthorised use pf protected trademarks; brandnames; logos or imitation of labels etc
- Counterfeiting and imitation
What is counterfeit and imitation
- Replicas of original prod
- Look like originals but not exactly
Consequences of brand piracy
- Original manufacturers lose income
- Image of brand = harmed
- Consumers lose faith in brands
- Damages retailers selling legitimate products
