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Consumers > Clothing > Flashcards

Clothing Flashcards

1
Q

What is fashion?

A

A style accepted by a specific group of people at a given time and place

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2
Q

What is a style?

A

Specific characteristics that make products differ from one another

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3
Q

When does a style become fashionable?

A
  • When it is accepted by a large group of people
  • A style will only remain in fashion for as long as it is accepted
  • Style is very seldom accepted by everyone
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4
Q

What is considered a classic style?

A

It is continually accepted, timeless and considered tasteful (Chanel’s little black dress)

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5
Q

What is a fad?

A

A style that disappears as quickly as it appears

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6
Q

What is the direction in which fashion moves?

A

A fashion trend

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7
Q

Contemporary fashion?

A

Styles that many people accept and wear

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8
Q

What does a contemporary wardrobe for men and women contain?

A

Unisex/ Gender neutral garments

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9
Q

Four influences that determine contemporary fashion?

A

Blurring gender boundaries
Keeping up with social and cultural events
Economic factors
Consumer incomes

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10
Q

Describe the 5 phases of a fashion cycle.

A
  • Introduction
  • Rise
  • Peak
  • Decline
  • Obsolescence
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11
Q

What is a fashion revival?

A

When fashion designers turn to history for inspiration

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12
Q

Why would people buy vintage clothing?

A

It helps the environment by recycling and re-using clothings

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13
Q

Where can you find vintage clothing?

A

Thrift stores, flea markets and garage sales

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14
Q

Why does fashion change?

A
  • Customers get bored
  • Technology and development of textiles and fabrics
  • Biotechnology and Nanotechnology
  • The need for sustainability
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15
Q

What does new fashion contribute?

A

They keep the industry going, create jobs and stimulate the economy

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16
Q

Who are most sensitive to fashion and fashion trends?

A

Young adults, especially girls

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17
Q

How do you prevent fashion-slip ups?

A
  • Stay up to date with current fashion trends
  • Look good in what you wear
  • Dress appropriately for certain events
  • Don’t look sloppy
  • Ask a sibling
  • Don’t follow fads too closely
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18
Q

How does wearing clothes affect you?

A

It communicates info about you to others

19
Q

How do you create a professional appearance at work?

A
  • Ensure clothes fit properly
  • Stay up to date with current fashion
  • Dress your age
  • Dress consistently
  • Dress neatly
  • Don’t wear too much jewellery
  • Don’t dress offensively
  • Don’t wear too high high heels
20
Q

What is the company dress code?

A

A set of rules regarding your attire

21
Q

What should you do to follow the company dress code?

A
  • Check what the dress code is
  • Do some research if unsure
  • Check what interviewer was wearing
  • Less is more
22
Q

Articles that best suit your requirements?

A
  • Should suit your lifestyle, body shape, budget and personality
  • Should show who you are
  • Should be stylish and contemporary
23
Q

How to get the maximum value from purchases?

A
  • Don’t buy clothes that don’t go with anything
  • Carefully plan what you will buy
  • Buy versatile clothing
  • 80% od wardrobe basic clothing & 20% fashion items
24
Q

Considering the quality and price, what should you take into consideration?

A
  • Decide on your price range
  • Buy high quality clothing that will last long
  • Buy best-quality within your price range
  • Study the labels
25
Q

How do you choose which shoes to wear?

A
  • Choose shoes properly ; ruin appearance
  • For work buy leather or suede
  • Neutral colours for shoes
26
Q

What should you consider when planning a work wardrobe?

A
  • Suitability for the type of job
  • Fashion
  • Your clothing budget
  • The season
  • Different occasions at work
  • Elements and principles of design
  • Colour
27
Q

What are the 4 steps of planning a wardrobe?

A

1 - Do a needs analysis
2 - Take stock of what you have (Questions)
3 - Make a shopping list (80% & 20%)
4 - Put your wardrobe to the test (Pyramid)

28
Q

What does sustainable mean?

A

When a product has minimal damage on the environment because it has not depleted all the resources or permanently damaged the environment.

29
Q

Define eco-fashion

A

It takes the environment, the health of consumers and the working conditions of people in the fashion industry into consideration

30
Q

What is eco-fashion?

A
  • Organic raw materials
  • Not dyed using chemicals
  • Often made from recycled and reused textiles
  • Come from fair trade
31
Q

How are eco-friendly fabrics helpful?

A
  • Lower carbon footprint
  • Don’t use pesticides or herbicides
  • Use less water and electricity
  • Create less waste
32
Q

What are sustainable textiles?

A

Organic products made from renewable resources

33
Q

Examples of eco-friendly textiles?

A

Bamboo, Hemp and Soya

34
Q

What are the benefits of these eco-friendly textiles?

A

Bamboo - Grows fast, no pesticides or herbicides, can be replaced easily, uses very few chemicals
Hemp - Grows fast, easy to cultivate, pest-tolerant, grows in large yields and enriches soil
Soya - Very biodegradable, can be used as compost (cradle to cradle), Easily renewable

35
Q

What are the effects and examples of non-sustainable products?

A

Cotton - Water usage + Bleaching (Creates toxins)
Rayon - Deforestation
Polyester - Oil (non-renewable) and not biodegradable

36
Q

How can you make a difference in non-eco-friendly product?

A
  • Check labels
  • Buy organic clothing or fabrics
  • Recycle and re-use
37
Q

What is a trademark?

A

Any word, symbol, name or device used to distinguish one brand from another; A logo

38
Q

What is the trademark law and what does it protect?

A

Protects the brand name and logo but does not protect the item it is one - someone can creates replicas an the item but will be sued for infringement if they use protected logo

39
Q

What is the trade dress?

A

The distinctive features of a product

40
Q

What is brand piracy?

A

Unauthorised use of protected trademark, logo, brand name and the imitation of labels, packaging or presentation of products.

41
Q

What is imitation?

A

Copies of the original but do not look exactly the same

42
Q

What is counterfeiting?

A

Replicas of the product

43
Q

What are the consequences of brand piracy

A
  • Original manufacturers lose income
  • Brand is harmed
  • Consumers may lose faith in brands
  • Can lead to job losses
  • Counterfeiting deprives national economy of custom duties and tax revenues

Consumers (5 decks)

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