Client Requirements And Target Audience UNIT 2

Question 1

Geographics :

Answer 1

Audiences environment

Question 2

Physcographics :

Answer 2

Audience Personalities

Question 3

Demographics :

Answer 3

Audience Physical Characteristics

Question 4

Stereotypes :

Answer 4

Oversimplified assumptions about audience

Question 5

Representation in Media :

Answer 5

How people, events, or issues are portrayed in media

Question 6

Reception in Media :

Answer 6

How audiences interpret and respond to media products

Question 7

Types of Client Briefs :

Answer 7

Contractual - Legally Binding document detailing specific requirements

Negotiated - Agreed upon through discussions between the client and provider

Tender - Formal proposal submitted by providers bidding for a project

Informal - Casual Agreement often verbal or via simple communication

Formal - Detailed and official brief outlining all requirements

Question 8

Explicit Client Requirements :

Answer 8

Clearly stated and needed factors

Question 9

Implicit Client Requirements :

Answer 9

Not clearly stated factors however implied

Question 10

Open Client Requirements :

Answer 10

Broad goals allowing creative freedom

Question 11

Open Client Requirements :

Answer 11

Broad goals allowing creative freedom

Question 12

Constrains in a Client Brief :

Answer 12

Limitations such as budget , time of resources

Question 13

Socio-Economic :

Answer 13

Based on income and social based considerations