Client Care Flashcards
What is client care?
- Looking after clients’ best interests and providing an appropriate level of service that satisfies their needs
- Client care can be provided through professionalism, competence, punctuality, trust, reliability, presentation, regular communication, review of services provided, KPIs to monitor customer satisfaction, client performance feedback
Why is client care important for surveyors?
- The majority of work is through repeat business from existing clients
- Important not only for the client to achieve their requirements but also for the company to encourage repeat business
- Word of mouth can be generated
- Negative feedback can be damaging
- Excellent client care reduces the potential for negligence claims to arise
What is CPF?
Client Performance Feedback
- Involves gathering and acting on feedback from the client during and after project completion
- Encourages open discussions
- Feedback sets standards for the company
- Carried out at regular intervals to ensure problems can be identified and rectified (3-6 months)
How would you identify the needs of a client?
- Holding Client Account Planning Sessions
- Needs assessed on their own merit
- Hold discussions regarding project deliverables and scope of services required
- Review past CPF scores and identify areas for improvement
- Review any complaints to identify mistakes and best practice methods of working
What is a client brief?
- Provides a firm foundation for the initiation of the project
- Formal statement of objectives and functional and operational requirements of the finished project
- In sufficient detail to execute the specification and detailed design of the work
Provide an example of your client care and empathy skills
- Always ensure I prioritise each client’s needs accordingly
- Always make the client feel like their project is the only one I’m undertaking
- Through organisation and communication, I can meet the deliverables of each client in advance of the agreed deadlines and always deliver work to a high standard
When should you decline an instruction of new work from a client?
- Conflicts of interest
- If appointment would not be in the client’s best interest
- My firm may not be able to resource the job adequately
- If the project is outside of my skillset
- If the work was unlawful
What do you need to consider when preparing a fee bid?
- Find out what the client’s requirements are and identify whether this is a service we can provide
- A bid or no bid form is populated to identify if this is suitable for the business by considering the risks involved
- Varying levels of sign off depending on fee value prior to submission
What makes up a fee bid proposal?
- Executive summary
- Clients’ needs
- Project issues
- Key benefits for clients
- Relevant experience
- Condition of engagement
- Methodology
- Organogram
- Fees
- Supporting CVs
- QA procedures
- Sub-consultants
How would you limit the risk of working with a client who may be financially unstable?
- Screening process to check client’s finances, including:
- Companies’ House search to obtain credit info
- Dunn & Bradstreet or credit safe credit check
- Internet search of their website for additional info and make a judgment on their reliability
If your client asked you to lower your fees because of their limited funding, what would you do?
- Client would have to pay the required price for the level of service provided or reduce the scope of the works involved
How would you calculate a fee proposal?
- Review the work involved with the commission based on the level of info available
- Calculate time and number of people involved to undertake the work and multiply it by an hourly rate adding a suitable allowance for overheads and profits
How do you identify your client’s needs and expectations?
- Ask questions and listen to client on key challenges and issues they’re facing
- Use client’s brief checklists where applicable
- If you have not had adequate briefing, always be sure to ask for further clarification on their specific requirements
How do you establish trust?
- Be transparent and honest about actions at all times
- Learn about my client and their long-term objectives in addition to key challenges they are facing
- Only act inside the parameter of my competence
- Always act in a professional manner
- Always provide a high level of service
How do you encourage repeat business?
- Provide high levels of service and customer care during projects
- Regularly obtain feedback and act on it
- Deal with complaints honestly and effectively
- Keep in touch with clients even when we have no live projects with them
- Organise business development activities such as social events or CPD