Clear Language Flashcards

1
Q

What were Fowler’s five recommendations for word choice?

A

Prefer the familiar word to the far-fetched.
Prefer the concrete word to the abstraction.
Prefer the single word to the circumlocution.
Prefer the short word to the long.
Prefer the Saxon word to the Romance word.

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2
Q

What order is the best for process information?

A

Chronological

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3
Q

Not “in order to,” but

A

to

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4
Q

Not “on a monthly basis,” but

A

monthly

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5
Q

Not “a sufficient number of,” but

A

enough

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6
Q

Paragraphs should NEVER be no longer than how many words?

A

250

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7
Q

Paragraphs should have no more than this many words.

A

150

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8
Q

When is the passive voice allowable?

A

When the law is the actor.

“If you do not pay the royalty on your mineral production, your lease will be terminated.”

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9
Q

What punctuation sign do you use for a range of numbers?

A

en dash

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10
Q

What are three adverbs you should always delete?

A

carefully, properly, successfully

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11
Q

What personal favorite phrase of yours does Apple say to ignore instead of just saying “to”?

A

in order to

Don’t use it unless “absolutely necessary”

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12
Q

“Make sure,” “check that,” and “be sure” should replaced with that word(s)?

A

Ensure, ensure that, check

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13
Q

Give me an example of a reflexive pronoun

A

myself, himself

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