Clause 2

Question 1

2.0 Activities or materials associated with promotion must never what to the pharmaceutical industry.

Answer 1

Activities or materials associated with promotion must never be such as to bring discredit upon, or reduce confidence in, the pharmaceutical industry.

Question 2

(2.0) What are examples of activities or materials associated with promotion that would bring discredit upon or reduce confidence in the pharmaceutical industry?

Answer 2

Examples of activities that are likely to be in breach of Clause 2 include prejudicing patient safety and/or public health, excessive hospitality, inducements to prescribe, unacceptable payments, inadequate action leading to a breach of undertaking, promotion prior to the grant of a marketing authorization, conduct of company employees/ agents that falls short of competent care and multiple/ cumulative breaches of a similar and serious nature in the same therapeutic area within a short period of time.