Class Notes Flashcards

1
Q

Define Strategy

A

‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage for the organisation through its configuration of resources within a changing environment, to meet the needs of markets and to fulfil stakeholder expectations.’

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2
Q

Define corporate strategy

A

‘Corporate strategy is concerned with an organisation’s basic direction for the future, its purpose, its ambitions, its resources and how it interacts with the world in which it operates.’

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3
Q

What two things may an organisation orientate their corporate strategy around?

A

1) External - The market and what customers want - positioning view
2) Internal - Resources and competences it has or would like to have - Resources view

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4
Q

What are the characteristics of the positioning view?

A

1) Focus on customers
2) Building market share
3) Reduction of costs
4) Strong relationships

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5
Q

What must an organisation be aware of when using the positioning approach?

A

Fashions, brand loyalty and technology change over time. Company and products must stay relevant to avoid becoming obsolete

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6
Q

What are the characteristics of the resource based view?

A

1) Using superior competences
2) Creation of new markets
3) Continual development and acquisition of new resources and competences to maintain the competitive advantage

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7
Q

What are the theories for positioning view?

A

Porter’s Five Forces
Porter’s Generic Strategies
Life Cycle Analysis
BCG Matrix

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8
Q

What are the theories for resource view?

A

9M’s
Benchmarking
Porter’s Value Chain

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9
Q

What is a Strategic Business Unit? (SBU)

A

A relatively autonomous division of a large company that operates as an independent enterprise with responsibility for a particular range of products or activities.

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10
Q

What is a strategic mission?

A

A formal summary of the aims and values of the organisation.

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11
Q

What is the difference between a strategic mission and vision?

A

Vision is idealistic

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12
Q

What is a corporate goal?

A

Targets that are set for the organisation according to the mission and its primary objective. Do not meet SMART criteria

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13
Q

What are corporate objectives for?

A

Informs the Corporate Strategy:
essentially, how to meet the objectives determined by the board

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14
Q

What are the SBU Objectives for?

A

Informs the Business Strategy: each SBU determines how it will meet the objectives handed to it by the board

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15
Q

What are functional objectives for?

A

Informs the Functional Strategy: how the day-to-day operations will fulfil the business objectives and business strategy

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16
Q

According to the Ashridge College model of mission, what 4 elements should as successful mission statement contain?

A

Reason
Strategy
Values
Policies

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17
Q

In Ashridge College model, what is ‘reason’?

A

Why the organisation exists and/or for whom

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18
Q

In Ashridge College model, what is ‘strategy’?

A

The way the organisation will achieve its mission. This could be through a competitive position or distinctive competence.

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19
Q

What is the acronym for the Ashridge College model?

A

RSVP

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20
Q

In Ashridge College model, what is ‘values’?

A

What the organisation believes in, which should be replicated in the employees’ own values

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21
Q

In Ashridge College model, what is ‘policies’?

A

The policies and behavioural patterns underpinnings its work

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22
Q

What can a mission statement do?

A

Can help to communicate the nature of the organisation to its stakeholders and help instil core values in its employees.

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23
Q

The board must ensure the mission remains …. to the organisation

A

Relevant

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24
Q

What is the primary goal of a profit seeking organisation?

A

Maximise shareholder wealth

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25
What is the secondary goal of a profit seeking organisation?
Anything else that the organisation chooses to do in support of the primary goal
26
What is the primary goal of a not for profit organisation?
To do whatever the organisation is there to do
27
What is the secondary goal of a not for profit organisation?
Secondary goals support the primary so raising funds and surviving
28
What does maximise the shareholders wealth mean?
The concept that corporations exist to maximise the wealth of their owners causes the following behaviours to apply: - As a means to make decisions - As a basis upon which divisions and their managers may be evaluated
29
What else other than money can be considered with maximising shareholder wealth?
Non-financial goals e.g. ethical fund shareholders Long term viability Corporate responsibility - the good of society and the natural environment
30
What will corporate objectives be underpinned by?
The primary goal of the organisation
31
What level are corporate objectives and strategy made?
Board level
32
What sort of decisions will be made at board level?
Which products and markets to pursue Major investment decisions Allocation of resources to its business units How it will raise finance
33
Who is responsible for periodically reviewing, updating and replacing its mission statement, which in turn will redefine its corporate objectives and resultant strategy.
The board
34
Who manages relationships with external stakeholders?
The board
35
Who sets the objectives for the SBUs?
The board
36
Who devises strategies to achieve the SBU objectives?
The managers at this level
37
What decisions will be made on how to spend resources allocated to an SBU?
What products it should make How will it achieve competitive advantage How it will conduct its marketing
38
What are functional objectives and strategy?
Strategies for day to day operations that will lead to goal congruence
39
What are the 4 main steps of rational approach to strategy formulation?
Strategic analysis Strategic Choice Implementation Review and control
40
How is strategic analysis in the rational approach split up?
SWOT (External and internal) analysis Corporate appraisal Mission and objectives Gap analysis
41
What is gap analysis?
Analysis of what is missing between what we have now and what we aim to have
42
What is strategic choice?
Picking the method
43
What is strategic implementation?
Doing the chosen method
44
What are the benefits of the rational approach?
Gives a time frame to work to Time to ensure resources will be available Well structured so allows inputs from all leaders Promotes goal congruence Considers internal and external
45
What are the drawbacks of rational approach?
Takes time In a dynamic market, market could have changed before implementation Less opportunity for quick innovation if resources are tied up Top down so lower level staff may be demotivated
46
What is an emergent strategy?
Strategy born out of a combination of intention and opportunity
47
When do emergent strategies occour?
When the conditions in the organisation are right to spot and harness them
48
What are the 5 types of emergent strategy considered in the emergent strategic model?
Intended Deliberate Unrealised Emergent Realised
49
What does intended mean in the emergent strategic model?
The result of formal planning process
50
What does deliberate mean in the emergent strategic model?
The intended plans have been put into action
51
What does unrealised mean in the emergent strategic model?
The intended plans that didn't happen
52
What does emergent mean in the emergent strategic model?
Strategies created by force of circumstance
53
What does realised mean in the emergent strategic model?
The final realised strategy whether emergent or deliberate (the ones that actually happened)
54
Emergent strategies could still have the same evaluation process as the rational model True or false
True The process of choice and implementation will take place together
55
What is goal congruence?
The whole organisation is working towards the same goal
56
What does SMART stand for?
Specific Measurable Attainable Relevant Timebound
57
Other than SMART what other things are considered with objectives?
If they are open or closed
58
What is an open objective?
An open objective is a principle to be followed akin to a goal. Examples would include the achievement of excellent customer satisfaction or to demonstrate a competitive return on capital employed.
59
What is a closed objective?
A closed objective is a specific measurable target. Examples are customer satisfaction could be set at an average of 4.5 out of 5 by the end of the year and projects must deliver a minimum return of 20% over its lifetime.
60
What are objectives for a not-for-profit based on?
Achieving a particular response from a various target stakeholder
61
List 7 possible objectives for Not for profit organisations
Surplus maximisation (equivalent to profit maximisation) Revenue maximisation Utilisation maximisation (as in leisure centre swimming pool usage) Management of capacity available (such as hospital beds) Full or partial cost recovery (to minimise subsidy needed) Budget maximisation (making full use of what is offered) Maximising the satisfaction of various stakeholder groups
62
How many years is a short term plan?
1 to 3 years
63
How many years is a medium term plan?
3 to 10 years
64
How many years is a long term plan?
More than 10 years
65
How does ethics impact strategy?
1) Formation of objective - Not considering lines of business for ethical reasons 2) Ethical climate in which it operates - raises expectations 3) Internal appraisal - should be sustainable 4) Strategy selection - ethical implications of proposed strategies
66
What is a stakeholder?
Groups or persons with an interest in what the organisation does
67
What are the three categories of stakeholders?
Internal Connected External
68
What is Mendelow's theory on stakeholders?
It places them in a matrix based on power and influence
69
According to Mendelow's theory, what is required when a stakeholder has low interest and low power?
Minimal effort Eg. Community
70
According to Mendelow's theory, what is required when a stakeholder has high interest and low power?
Keep them informed Eg. Individual employee
71
According to Mendelow's theory, what is required when a stakeholder has low interest and high power?
Keep satisfied Eg. HMRC
72
According to Mendelow's theory, what is required when a stakeholder has high interest and high power?
Key players - keep happy and informed E.g. Investors
73
What must be considered when stakeholder mapping?
1) The influence stakeholders have over other stakeholders 2) Would strategies cause stakeholders to move from one quadrant to another 3) What is the disruptive power of a stakeholder 4)Do stakeholders interest conflict with each other
74
What are the two types of business enviroments?
Macro Micro
75
Why does an organisation need to have a good understanding of its environments?
So it can: -Take advantage of new opportunities as they arise - Minimise current and identified future risks
76
What are macro environments?
Big environments e.g countries
77
What are micro environments?
Smaller environments e.g. industries
78
What type of environment does PESTEL relate to?
Macro
79
What does PESTEL stand for?
Political Economic Social Technological Environmental Legal
80
Do macro environments have a big or little influence over strategies?
Little influence
81
Do micro environments have a big or little influence over strategies?
Big influence
82
What are the 5 things to consider when validating information?
Integrity of the source Corroboration and substantiation Former historic accuracy Age of the information Motivation of the source provider
83
Once information is gathered it is important that it is shared with those in the management team who will be able to use it. What is this called?
Dissemination
84
What is the most informal method of dissemination?
Placing documents on the intranet
85
What is the most formal method of dissemination?
Holding annual management development sessions
86
What is a static environment?
Static environments where the participants enjoy relative certainty over the future and little changes over a long period of time. These organisations might be severely disrupted by a short-term shock to the environment and may fail as a result.
87
What is a dynamic environment?
Dynamic environments, which is characterised by constant and potentially rapid change. These firms must remain flexible to be able to adapt.
88
Define scenario planning
Scenario planning: The development of pictures of potential futures for the purposes of managerial learning and the development of strategic responses.
89
Scenario planning is useful where...
A long-term view of strategy is needed and where there are a few key factors influencing he success of the strategy
90
Does scenario planning go beyond the normal planning process?
Yes It looks much longer term Considers plausible directions an industry may head Seeks to consider a range of potential outcomes not just one
91
What is the approach of scenario planning?
To build scenarios, an organisation takes the following steps: (1) Identify key forces, using techniques such as PESTEL analysis. (2) Understand the historic trend in respect of the key forces. (3) Build future scenarios, for example, optimistic, pessimistic and most likely. The scenarios generated are then ‘plots’ to be played out making managers consider future possibilities and encouraging them to think about strategy more flexibly.
92
Examples of political factors in PESTEL
Policies and attitudes Government stability Spending Taxation Foreign policy
93
Examples of economic factors in PESTEL
Globalisation Interest rates Exchange rates Business cycle Financial infrastructure
94
Examples of social factors in PESTEL
Income levels Demographic changes Attitudes and behaviours Fashions Education
95
Examples of technological factors in PESTEL
New ideas Use of R&D Speed of change Uncertainty Cyber crime
96
Examples of ecological/environmental factors in PESTEL
Sustainability Pollution Disasters Pressure groups Natural capital
97
Examples of legal factors in PESTEL
Regulation Taxation law Competition law Employment law Enforceability
98
Define globalisation
Globalisation: The production and distribution of products and services of a homogenous (same) type and quality on a worldwide basis.
99
4 ways in which global competition affects firms
 It provides the opportunities of new markets to exploit.  It introduces competition in the home economy from foreign firms.  It offers an opportunity of relocating parts of business activity (or supply chain) to countries able to perform them better or more cheaply.  May drive cross-border acquisitions and alliances.
100
What is Ohmae's five C's used for?
Factors encouraging development of global business
101
What are Ohmae's five C's?
Customer - does it satisfy common customer tastes in a different country Company itself - fixed costs will spread over increasing sales volume Competition - Could intensify innovation and competition if other local competitors follow suit Currency volatility - Reduces exchange rate risks inherent in exporting and may also help to get around government imposed trade barriers Country - cheaper labour, materials and finance, plus goodwill of host governments
102
What are the two possible acronyms for Porter's diamond?
Fuck Sakes Don't Remember Sugar Donuts Reliable Favourite
103
What are the 4 connected points in Porter's diamond?
Strategy, structure and rivalry Demand conditions Related and supporting industries Factor conditions
104
Other than the 4 connected points in Porter's diamond, what are the other two factors?
Government Chance events
105
In Porter's diamond what can factor conditions be split into?
Advanced factors Basic factors
106
Examples of basic factors in Porter's diamonds
Natural resources Climate Unskilled and semi skilled labour
107
Examples of advances factors in Porter's diamonds
Digital communications Highly educated personnel
108
What does demand conditions refer to?
What people want
109
What does related and supporting industries refer to?
Success often relates to success in related industries Sometimes from local proximity or from expertise in he related industry
110
In Porter's diamond, what does Strategy, structure and rivalry mean?
Structure - Refers to certain national cultural factors that orientate business people towards certain industries. Strategy concerns how companies have managed their financing and whether they chose to innovate within an industry to obtain competitive advantage or diversify into multiple industries (conglomerates). Domestic rivalry, or the absence of it, affects how businesses have developed. Where it is intense, tough domestic rivalry can teach businesses about innovation and competitive success on a global scale.
111
What are the limits to globalisation of business?
Political risks in international business Protectionism in international trade
112
What are the four factors of political risk in international business?
The stability of the government International relations Ideology of government and role in the economy Informal relations
113
What is protectionism in international trade?
Discouragement of imports by for instance intro of tarrifs or imposition of quotas in order to favour local producers
114
When do you use Porter's Five Forces model?
When: - Appraising an industry that a business may consider entering - Looking for opportunities or threats to a business within an industry - Determining whether any forces have shifted following a change of strategy by any of the participants in the industry
115
What are the two extensions of Porter's Five Forces?
The government Complementors
116
What are the 5 forces in Porter's Five Forces?
Competitive Rivalry Bargaining Power of Customers Threat of Substitutes Bargaining Power of Suppliers
117
What is the shakeout stage of the product life cycle?
Many businesses will not be successful and will exit the market
118
What are the criticisms of Porter's Five Forces?
Not helpful for Not-for-profits Uses positioning view not resource based view Less useful in dynamic industries Ignores potential for collaboration
119
What are the 5 stages of the life cycle?
Introduction Growth Shakeout Maturity Decline
120
What are the 4 uses of the product life cycle?
Considering: The suitability of a proposed strategy R&D expenditure Developing a balanced portfolio Decision on marketing costs
121
What are the four stages of International Trade Life Cycle?
Initial high-income country Originator's initial export market Third party export markets Secondary third party export markets
122
What are the four additional considerations for businesses that wish to trade with governments?
Public accountability Intrinsic variability Political consideration Purchase by tender
123
What five factors should be considered when choosing a target of export markets?
Level of economic development Cultural similarities Members of economic groups Market similarities Market timing differences
124
What may prevent an exporter to compete in a foreign market?
Brand travel Local know-how Legal barriers
125
When a business wishes to trade with local and/or international governments, what are the additions considerations?
Public accountability Intrinsic variability Political consideration Purchase by tender
126
What is public accountability?
The government must be seen to be spending taxpayer funds wisely
127
What is intrinsic variability?
Different government departments may exhibit different cultures, agendas and resources. Variability may also exist on a regional basis.
128
What is political consideration?
Public procurement will look at the whole social benefit, not just the cost. Additional matters include employment and sustainability.
129
What is purchase by tender?
Governments often acquire products and services through tendering: – Open tender offers the opportunity to any business. – Selective tender requires a provider to be prior approved before it may tender. It may take considerable persistence to get to this stage.
130
Define critical success factors (CSFs)?
Those things in an organisation that must ‘go right’ or ‘be done well’ for it to succeed. There will be numerous CSFs
131
Define key performance indicators (KPIs)?
A numerical expression of something that can be measured, which demonstrates the achievement of a CSF. To be effective, a KPI needs a target or benchmark to be compared against.
132
What is meant by resources and competencies?
What we have and what we can do
133
What is a threshold resource?
The basic resources needed by all firms in the market
134
What are unique resources?
Resources that give the firm a sustainable competitive advantage over its competitors
135
What are threshold competences?
Activities and processes required to be able to stay in business
136
What are core competences?
The critical activities and processes that enable the firm to meet its CSFs and therefore achieve a sustainable competitive advantage
137
What are the three categories that core competences can be broken into according to Kay's three sources?
Competitive architecture Reputation Innovative ability
138
In Kay's three sources what is competitive architecture and how can it is split?
The network of relationships within and around a business that help create core competences. Can be split into: Internal - relationships with employees External - relationships with suppliers, customers Network - relationships between collaborating businesses
139
What is innovative ability?
The ability to develop new products and services and maintain a competitive advantage.
140
What is a resource audit?
A company reviews its strategic capability based on its resources and which resources underpin its competitive advantage.
141
What is the 9Ms model used for?
Resource audits
142
What are the 9 categories in the 9Ms resource checklist?
1) Men and women 2) Money 3) Machinery 4) Materials (suppliers) 5) Markets 6) Management 7) Methods 8) Make-up 9) Management information systems
143
In terms of the 9Ms what does make-up refer to?
Organisation structure and culture
144
Define limiting factor
A factor which at any time, or over a period, may limit the activity of an entity, often occurring where there is shortage or difficulty of availability.
145
In the short term what should a business do regarding limiting factors?
Make the best use of the resources available
146
In the long term what should a business do regarding limiting factor?
Reduce the shortfall - obtain more or outsource Economise on use - reconsider the activities that consume that resource
147
What does the value chain consist of?
Primary and support activities
148
What are the 5 primary activities included in the value chain?
Inbound logistics Operations Outbound logistics Marketing and sales Service
149
What are the 4 support activities included in the value chain?
Firm infrastructure Technology Development Human Resource Management Procurement
150
How can the value chain be analysed?
By looking into each category and establishing the cost drivers and/or value drivers.
151
What is a cost driver?
Does something reduce the cost or increase the cost?
152
What is a value driver?
Something that customers may value and thus influence them to buy.
153
An organisation will have a mix of cost and value drivers. But what are the three generic strategies?
Cost leadership Differentiation Focus/niche
154
Define cost leadership strategy and what it seeks
A firm is a cost leader if the components of the value chain deliver value through cost savings. Seeks to position as lower cost producer in the industry. Either sell cheaper or have large profit
155
Define differentiation strategy and what it seeks
Differentiation strategy: a firm is a differentiator if it delivers value to its customers by positively setting itself apart from its competitors Seeks to stand out and therefore enjoy a higher price
156
What are the advantages of focus/niche strategy?
Potential to occupy a position ignored by competitors - makes it easier Avoids spreading the business to thinly and sticks to what it is good at
157
What are the disadvantages of a focus/niche strategy?
Focusing on a smaller target segment of the market may sacrifice economies of scale Risk of disruption if the market changes
158
If you are not a cost leader or a differentiator, what are you? And what does it mean?
Stuck in the middle Could struggle unless you strike the perfect compromise
159
What is the value system?
Considers value chains beyond the companies boundaries E.g suppliers to organisation, to distribution to customer
160
Can competitors copy your value chain?
They may be able to replicate parts but it is difficult to copy linkage
161
What can the value chain be used to do?
Help understand strengths and weaknesses Identify value activities to id targeting capital investment Compare with competitors to identify sources of differentiation Identify opportunities for synergy between the firm and a potential acquisition
162
Define supply chain management
Supply chain management (SCM): the management of all supply activities from the suppliers to a business through to delivery to customers.
163
What are the man three themes in Supply Chain Management (SCM)?
Responsiveness - The ability to supply customers quickly ( Just-in-Time (JIT) throughout the chain) Reliability - The ability to supply customers reliably (Total Quality Management (TQM)) Relationships - The use of single sourcing and long term contracts to integrate the buyer and supplier
164
Examples of technology that have supported SCM
Extranets Electronic Data interchange (EDI) GPS satellite tracking Radio frequency indentification (RFID)
165
If a question mentions portfolios what theories should you use?
Lifecycle and BCG matrix
166
What is the BCG matrix?
Compare relative market share and rate of market growth
167
How do you calculate relative market share?
Your sales ---------------------------- Largest competitor sales
168
Only ----- competitor(s) can have a relative market share bigger than one in BCG
1
169
What rate of market growth is generally considered high?
Anything 10% or above
170
The BCG matrix looks like what and with what headings?
Relative Market Share High Low High Star Question mark Market Growth Low Cash Cow Dog
171
Should a dog always be ceased in BCG matrix?
No not if it is profitable
172
How do you turn a question mark in BCG matrix into a star?
Invest money to build market share
173
What to consider with question mark products?
Is the market attractive? Will it require significant funding? Is it better to remain small, offload product and shut down?
174
What to consider with a star product?
Demonstrable success will attract newcomers Cash must be heavily reinvested Expectation of moderate net cash flows
175
What to consider with cash cows?
Need very little capital expenditure Generate high levels of cash income It is unlikely new entrants will join Little investment is required Large market share can be used to exploit available opportunities Large net cash flow Returns should be used to finance stars and question marks
176
What are the criticisms of BCG?
It provides no real insight into how to compare one opportunity with another. Nor does it consider any inherent riskiness of a particular product line or service.  Only one star or cash cow may exist in a market. Perfectly competitive products end up unfairly being labelled as question marks or dogs!  The rate of profit for some product lines and business units can actually be very high. In the right conditions, a company can profit from a low share of a market.  Factors besides market share and sales growth affect cash flow e.g. amount of R&D and investment in new technologies.
177
What makes up a SWOT analysis?
Strengths Weaknesses Opportunities Threat
178
Out of SWOT what is internal and external?
S & W are internal O & T are external
179
What is the idea of conversion and matching in SWOT?
Conversion is turning bad into good So weaknesses into strengths and threats into opportunities Matching is the idea of matching strengths to opportunities
180
Define gap analysis
Gap analysis: the comparison between an entity’s ultimate objective and the expected performance from projects both planned and underway, identifying means by which any difference (gap) might be filled.
181
What are the three strategies to close the gap?
Efficiency Expansion Diversification
182
What 4 categories are covered by Ansoff's growth vector matrix?
Market penetration Product Development Market Development Diversify
183
What are the subcategories of diversify in Ansoff's growth matrix?
Related -Vertical -Horizontal Unrelated
184
What is vertical diversification?
It integrates supplier (backward or upstream processes) or customer (forward or downstream) chain activities.
185
What is horizontal diversification?
can be broken down still further: – Competitive products is the takeover of a competitor, broadening the product portfolio and increasing market share. – Complementary products uses commonality of competence and resource to enter a new market with new products on familiar terms. – By-products commercialises by-products from production processes. This revenue stream should be seen as non-core and something of a windfall.
186
What is unrelated (conglomerate) diversification?
Creates a portfolio of businesses with no common theme. Success depends upon the ability of management to extract value from the various companies that make up the group.
187
What are the advantages of unrelated (conglomerate) diversification?
A portfolio of companies balances out financial profits and losses. A company may grow quickly through the utilisation of surplus funds. Conglomerates, due to their size, may find it easier to access capital markets that fund mergers and acquisitions.  Gain access to cash or other financial assets such as property.  The conglomerate may have a strong brand and identity, which it can use to develop an acquired business.
188
What are the disadvantages of unrelated (conglomerate) diversification?
Unrelated businesses may lack a common identity and offer little potential for operating synergies. It may be harder to justify acquisitions to shareholders, who may be better offer choosing which companies they wish to hold in their portfolios. Business failure can be damaging as it has the potential to drag down the rest as it consumes resources. Lack of management experience in target markets. Just because a company was successful in one market does not guarantee success in others.
189
What are exit barriers?
Costs or things that make it difficult to withdraw a product
190
Examples of exit barriers
Cost barriers If the product is acting a loss leader - companies rep for breadth of coverage Enabler or gateway product to sell other profitable Appearance of failure in the market
191
Why may a company divestment or demerger?
Rationalising the businesses in a portfolio enables management to focus on the core. Raising funds for whatever purpose the conglomerate wishes. Protecting the conglomerate from being taken over and being split anyway by new owners. Satisfy investors by enabling them to manage their own portfolio. Outside of Asia, conglomerates are less fashionable to investors than they once were.
192
What are the three categories in SFA for proposed strategies?
Suitability Feasibility Acceptability
193
What is the entrepreneurial structure?
Simple structure Single owner/manager Flexibility and swift decision making Limited ability to expand due to reliance on one person
194
What is functional structure?
Bureaucracy Board of directors then set functions/specialisms Less cross functional innovation Unsuitable for highly dynamic environments
195
What is a matrix structure?
Multiple functions and products with cross communication
196
Advantages of matrix structure
Product managers gain big picture views Can rotate product members to gain experience Greater understanding of departmental challenges and co-operation Functional managers act as a source of knowledge
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Disadvantages of matrix structure
Functional manager may feel demoted and become demotivated Stress from having two bosses More costly to implement Goes against classical management theory Slow decision making
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What examples can the matrix system be used for?
Short-term products within a single company Large projects Geographical arrangements
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What is divisionalisation?
When a business can be divided into autonomous units based purely on: geography, product or market, and type of operation. All grouped under a head office
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Mintzberg’s theory of organisational configuration is characterised by five distinct components that operate within the sixth. What are they?
Operating core Middle Line Strategic Apex Support Staff Technostructure 6th = Ideology
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What are the 5 configurations that Mintzberg identified?
Simple structure (entrepreneurial) Machine bureaucracy (functional) Professional bureaucracy Divisionalised Adhocracy (matrix)
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What is the span of control?
The number of people reporting to one person
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What is centralisation?
Upper levels retain authority to make decisions
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What is decentralisation?
Ability to make decisions is passed down to lower levels of the hierarchy
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Define shared service centre
A single site within an organisation that carries out processing activities that were previously conducted by a number of different departments or the same kind of department found in a number of business units.
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What are the advantages of shared service centre?
Cost savings of reducing headcount Realisation of economies of scale from a single location Knowledge sharing and development of best practice Standardised processes ensure all departments are treated consistently
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Disadvantages of shared service centre?
Loss of knowledge Removed from day-to-day realities Weak relationships between the shared service centre and local business
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Define outsourcing
The use of external suppliers as a source of finished products, components or services once previously provided in-house. Outsourcing can enhance quality and reduce cost by using an expert to carry out the activity.
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What do consider with whether to outsource?
Firms competence in doing it themselves If risks are better managed by outsourcing Can it be assured and controlled The transfer and security of intellectual property The financial cost
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What to consider in deciding to whom to outsource to?
Track record Quality of the relationship Strategic goals Financial stability
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What are the two types of extreme structure identified by Burns and Stalker?
Mechanistic - rigid, bureaucratic and applicable to stable environments Organic - Fluid and applicable to changing environments
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What is a boundary-less organisation?
No traditional horizontal, vertical or external boundaries. Enables people to form relationships Always some hierarchy to avoid chaos
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What is a network organisation?
Both organisational structure and organic Through encouraged relationships between functions and extensive use of outsourcing, partnerships, joint ventures etc Lock in competitive advantage through relationships Task orientation and emphasises working together
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What are the two types of virtual organisations?
Virtual teams - comprised of colleagues in disparate offices, collaborative function on a team via technology Virtual firm - no overly physical presences - can be online stores e.g. Amazon
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What are the two types of organisations that use extensive outsourcing?
Hollow organisation - all non-core activities are outsourced allowing focus on activities that add the most value Modular organisation - extends outsourcing to production of components for assembly by retained staff or employees just to coordinate fully contracted out services
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Handy defines the shamrock organisation as...
core of essential executives and workers supported by outside contractors and part-time help. It is also known as a flexile firm
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What are the four categories of a shamrock organisation?
Professional core - perm staff Contractual fringe - external provider Flexible labour force - temp or part time workers Customers - enabled to execute some tasks on their own
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Define transfer price
The price at which one division in a group sells its products or services to another division in the same group.
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What are the four types of responsibility centre?
Revenue centre Costs centre Profit centre Investment centre
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7 ways to set a transfer price
Full cost (absorbed) Variable (marginal) cost Oppurtunity cost Full cost plus Negotiated prices Two-part transfer process Dual pricing
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What are the implications of transfer pricing?
Can determine the profits of a division Which affects performance evaluation Determines taxes paid Adding incremental margins could influence the final sales price Dysfunctional decisions can be made - better from a market
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Considerations of transfer pricing
How much the system costs to run Whether dysfunctional behaviour is introduced as managers seek to obtain bonuses Positioning of product based on price
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Define corporate governance
The set of principles which govern the structure and determines objectives of an organisation and regulates the relationship between the organisation’s management, its board of directors and its shareholders.
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What is UK Corporate Governance Code?
Is a code of practice embodying a shareholder-led approach to corporate governance.
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What are the 5 main sections of the UK Corporate Governance code?
Leadership Division of responsibility Composition, succession and evaluation Audit, risk and control - need audit committee of 3 NEDs Remuneration
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What is in public companies to demonstrate to shareholders that there is an objective process to determining the financial rewards of Directors?
Remuneration committee
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What are the 5 principal roles of a board of Directors in the UK?
Accountability Supervision Direction Executive action Risk assessment and management
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What additional responsibilities do the boar have in terms of cyber security?
Promote awareness of cyber risks Security focus culture Transparency and accountability Improving IT environment Attract and retain skilled individuals
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Governance of government, public and not-for-profit has what specific matters to be aware of?
Accountability Stakeholders Openness and transparency Governance/broad structure Monitoring performance
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What was the Nolan Seven Principles for and what are they?
For corporate governance in the UK public sector 1) Selflessness 2) Integrity 3) Objectivity 4) Accountability 5) Openness 6) Honesty 7) Leadership
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What is the 4 ways growth can be expressed?
Sales Profit Numbers and volumes Employee headcount
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What did Lynch summarise?
What a business can do to expand both internally or externally in the home country and abroad
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Define organic growth
Expansion of a firm’s size, profits, activities achieved without taking over other firms
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Benefits of organic growth
Might be only sensible way to pursue genuine technological innovations If there is no suitable target for acquisition Planned and financed easily Maintain style of management and corporate culture Cheaper Less likely to have unforeseen losses
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Drawbacks of organic growth
May intensify competition in market Too slow is market develops quickly Doesn't gain access to established knowledge and systems Lack economies of scale initially May be prohibitive barries
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5 reasons for expanding overseas
Chance Life cycle Competition Reduce dependence Variable quality
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Define merger
The mutual joining of two seperate companies to form a single company
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Define acquisition
The purchase of a controlling interest in another company
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Benefits of acquiring a company
Speed of growth Economies of scale Synergies - relationship Risk-spreading (diversification) Overcome barriers to entry Outplay rivals
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Drawbacks of acquiring a company
 Finding a suitable target  Cost  Strategic fit  Integration of processes  Integration of culture  Integration of systems  Risk of government intervention  Problems retaining key staff  Inadequate due diligence
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Define joint venture
Two or more organisations set up a third organisation or co-operate in some other structured manner to share control. This is very common in entering normally closed markets.
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Benefits of joint venture
 They permit coverage of a larger number of countries since each one requires less investment  They can reduce the risk of government intervention  A joint venture with an indigenous firm provides local knowledge  They provide funds for expensive technology and research projects  Core competences, which are not available in one entity can be accessed from the other
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Drawbacks of joint venture
 Major conflicts of interest over profit shares, amounts invested, the management of the joint venture, and the marketing strategy etc.  Problems in each party protecting intellectual property (not sharing)  Danger that a partner may seek to leave joint venture if its priorities change (e.g. shortage of funds) or it is acquired by another firm  Lack of management interest: The JV will be seen as a secondment outside of the main career hierarchy of the parent firms
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Define alliance
A loose contractual relationship between two or more independent parties that seeks to achieve a common goal
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Define franchising
A method of expanding the business on less capital than would otherwise be possible. It is essentially a ready-made ‘business in a box’.
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Process of franchising
Franchisor grants a licence Franchisee pays franchisor for subsequent goods as well as performance fee Franchisee runs and franchisor imposes quality control Franchisor provides support services
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Benefits of franchising to franchisor (top guy)
Rapid expansion and increasing market share Low financial risk Economies of scale are quickly available Income stream as well as initial capital
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Benefits of franchising to franchisee
Can adopt brand name etc Additional help and training provided
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Drawbacks of franchising for the franchisor
Clash between local needs/market and strategy of franchisor Most successful may break away and set up independently
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Drawbacks of franchising for the franchisee
Franchisor will seek to maintain control Payment of royalties
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Why do a business plan?
Co-ordinate activities of different divisions and functions Help to secure finance Gain board approval Develop annual budget
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What is included in a business plan?
Cover sheet Statement of purpose The business Financial data Supporting document
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Examples of what is included in 'the business' part of business plan
Description of the business Marketing Competition Operating procedures Personnel Business insurance Summary of financial data
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Examples of what is included in 'financial data' part of business plan
Loan applications Capital equipment and supply list Break-even analysis Pro-forma projections: - detail by month, first year - detail by quarter, second and third years - basis of assumptions made Statement of financial position Pro-forma cash flow
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Examples of what is included in 'supporting document' part of business plan
Tax returns of the business and its owners Personal financial statement (if security has to be given on finance borrowed) Resumes of owners and senior managers Copies of any (where applicable): - franchise contracts - leases - licences - other legal documents - letters of intent from customers or suppliers
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What is the role of the finance function in planning?
 Ensures financial resources are available or are raised in sufficient time, such as equity and loan capital.  Turns the strategy, and the functional strategies, into an overall financial budget.  Can assist with the setting and monitoring of financial and non-financial performance measures.  Can help with the establishment of priorities.  Assist in business modelling and scenario planning
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What is the role of the finance function as a business partner?
To facilitate this, finance professionals become embedded in operations at lower and/or local levels, which provides a better level of overall support. Finance professionals can:  Provide other business units, departments and projects with real-time support.  Assist in the analysis of financial and non-financial performance data.  Help devise strategies to improve performance.  Review and challenge proposals before being read by senior management.  Collaborate in the preparation of departmental budgets and forecasts.  Assist in the development of information systems so necessary information is captured into the final design.
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What is human resource management (HRM)?
A strategic and coherent approach to the management of an organisation’s most valued assets: the people working there who individually and collectively contribute to the achievement of its objectives for sustainable competitive advantage
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What is the role of HR?
 Serve the interests of management rather than employees.  Provide a strategic approach to meeting staffing issues.  Link the business, its mission and its goals to HR strategies.  Enable human resource development to add value to products and services.  Gain employee’s commitment to the organisation’s values and goals.
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What methods do the HR have to close the gap?
- Recruitment - Training and retraining - Transfer and relocation - Redeployment - Redundancy - Productivity improvements - Morale management - Avoidable wastage reduction
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What is succession planning?
Often associated with continuity of leadership Ensuring someone is ready and able to take place
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4 features of succession planning
 Increased development of existing managers, groomed for promotion and succession.  Shared responsibility with senior and line managers. It is not just HR’s sole responsibility to spot vulnerabilities in succession.  Objective assessment of current managerial talent is useful in resource audits and to identify training needed to close skills gaps.  Development of leadership teams, rather than a queue for top positions. This should ensure flexibility in skills to cover temporary gaps.
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5 parts of human resource cycle
Selection Performance Appraisal Reward Training and development
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How can research be used to improve products?
Find improvements Find new products
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How can research help processes?
Productivity improvements Quality management Planning and efficiency Operational processes
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What 5 factors should be considered with innovation?
Leadership Culture People Structure Communication
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Operations management is concerned with what 4 Vs?
Volume Variety Variation in demand Visibility
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What are the 4 types of capacity planning?
Level capacity - constant Chase demand - matched to forecast Demand management - Use price discrimination methods to manage Mixed - combo
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Define just in time
An approach to planning and control based on the idea that goods or services should be produced only when they are ordered or needed. Also known as lean manufacturing.
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What are the three key elements of just in time system?
Elimination of activities that do not add value Involvement of all staff Continuous improvement to processes (kaizen)
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Define quality assurance
Focuses on the way a product or service in produced or delivered. Procedures and standards are devised with the aim of ensuring defects are eliminated
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Define quality control
Is concerned with checking and reviewing work that has been done
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Total Quality Management (TQM) is a popular technique of quality assurance. What are the 4 main elements?
Internal customers and suppliers Service level agreements Quality culture within the firm Empowerment
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What 4 factors does the purchasing manager need to consider?
Price Quality Quantity Delivery
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Advantages of single supplier
 Stronger relationship with the supplier  Possible source of superior quality due to increased opportunity for a supplier quality assurance programme  Facilitates better communication  Economies of scale  Facilitates confidentiality  Possible source of competitive advantage
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Disadvantages of single supplier
 Vulnerable to any disruption in supply  Supplier power may increase if no alternative supplier  The supplier is vulnerable to shifts in order levels
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Advantages of multiple supplier
 Access to a wide range of knowledge and expertise  Competition among suppliers may drive the price down  Supply failure by one supplier will cause minimal disruption
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Disadvantages of multiple supplier
 Not easy to develop an effective quality assurance programme  Suppliers may display less commitment  Neglecting economies of scale
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Advantages of delegated suppliers
 Allows the utilisation of specialist external expertise  Frees-up internal staff for other tasks  The purchasing entity may be able to negotiate economies of scale
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Disadvantages of delegated suppliers
[] First tier supplier is in a powerful position  Competitors may utilise the same external organisation so unlikely to be a source of competitive advantage
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What is strategic procurement?
Is the development of a true partnership between a company and a supplier of strategic value. The arrangement is usually long-term, single-source in nature and addresses not only the buying of parts, products, or services, but product design, quality and supplier capacity. Intergrated supply chain
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Define marketing
The management process that identifies, anticipates and supplies customer requirements efficiently and profitably.
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Three ways to compete in the market
Generic strategy Product/Market (Ansoff) Orientation
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What are the stages of marketing appraoch?
Corporate, business and market strategy How do we compete in the market? What is it that we should do? What is our marketing plan?
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What is the difference between customer and consumer?
Customer purchases Consumer uses it Can be the same person
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What are the four approaches to marketing?
Product orientation Production orientation Market orientation Sales orientation
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Define market segmentation
The division of the market into separately identifiable sub-units to help target the marketing effort
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What are the three approaches to targeting individual customer group?
Mass/undifferentiated - no seperate customer segments Niche/concentrated - one or two segments only Micro - tailored to individual needs
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Organisations gaining a better understanding of customers in each segment will result in...
Identify new marketing opportunities Specialists can be used for major segments Marketing allocated proportionately and therefore maximise return on investment Make adjustments to the product Can try to dominate particular segments
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Methods used for segmentation bases (splitting up of the market)
Types of customer Location of customer Demographic factors Lifestyle Behavioural Contextual
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What 5 things does the attractiveness of a market segment depend on?
if it is: Measurable Accessible Stable Substantial Defensible
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Define positioning
The overall location of a product in a buyer’s mind in relation to other competing products, services or brands.
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Define market research
The systematic gathering, recording and analysing of information about problems relating to the marketing of goods and services. It is used to formulate the marketing mix.
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Market research focuses on what 5 things?
The market Products Pricing Promotion Distribution
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What are the 6 stages of market research?
Defining problems Developing hypotheses Research Data collection Analysis and interpretation Conclusions and recommendations
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Define desk research
The gathering and analysis of existing or secondary data. This may use existing company reports and other information from both internal and external sources, such as information gathered from customers via a store card.
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Define field research
The collection of new (primary) information direct from respondents. As such it is usually more expensive than desk research and so is only performed if desk research fails to answer all questions asked.
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Types of field research
 Individual and group interviews.  Trial testing and focus groups.  Word association.  Observation of processes.  Questionnaires, which may include opinion scoring using net promoter methods
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What 3 essential features does a brand have?
Name - legally protected Livery - designs, trademarks etc Association of personality - brand distinguish a product
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What are the three branding policies an organisation can adopt?
Single company name Different brand names for each product Own branding
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What are the four names for brand positioning given to products based on price and quality?
Cowboy - High price Low quality Premium - High Price High Quality Economy - Low price low quality Bargain - Low price high quality
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Define marketing mix
The set of controllable marketing variables that a firm blend to produce the response it wants in the target market.
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What are the 7 marketing P's?
Both product and service: Product Place Promotion Price Service only: People Processes Physical evidence
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What are the three main elements of a product offering?
Basic/core Actual Augmented - the whole package e.g. added extras
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What are the four categories for the degree of potential in a global market?
Local products International products Multinational products Global products
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Two categories of distribution channels and what are they?
Direct - goes from producer to consumer Indirect - makes use of intermediary
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What are the 5 types of intermediary in distribution?
Retailers Wholesalers Distributors and dealers Agents Franchisees
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If looking to see overseas what 4 things could a company do?
Distributor Sales agent Joint venture Own a local office
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What is the pull effect?
When consumers ask for the brand by name, inducing retailers or distributors to stock up with the company’s goods.
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What is the push effect?
Is targeted on getting the company’s goods into the distribution network. This could be by giving a special discount on volume to ensure that wholesalers and retail customers stock up.
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What is the difference between above the line and below the line advertising?
Above the line - customer sees Below the line - non-media e.g incentives
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4 objectives of advertising
Communicating information Awareness of new products Highlighting USP Increasing sales and profits
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What three headings is advertising categorised under?
Informative Persuasive Reminding
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What is personal selling?
One-to-one basis
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What is public relations?
creation of positive attitudes regarding products, services, or companies
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Kotler presents the pricing decision as a balance of what 3 C's?
Costs Customers Competitors
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What is arguably a fourth C of Kotler's pricing decisions?
Corporate objective
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What are the 3 levels of pricing?
Discount pricing - Low price higher sales Parity pricing - Market benchmark Premium - High price lower sales
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Define price elasticity of demand
The measure of how far demand for a good will change in response to a change in its price.
320
What is the price elasticity of demand formula? (PED)
% change in demand % change in price
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If PED is less than one it is
Inelastic
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If PED is more than one it is
Elastic
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What are the two cases where it is a truly positive PED?
Giffen goods - One that is consumed even with price increase because people have to pay it - petrol Veblen goods - Demand for goods rises as consumers perceive a higher price to make it more luxury
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Define price disrimination
The setting of different prices for a similar product in different parts of the market. Also sometimes referred to as differential pricing.
325
Different methods of differential pricing...
Market segment Product version Place Time Dynamic
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9 things to consider with pricing decisions
Market skimming - High price initially Penetration pricing - Low price to increase market share Promotional prices - Deals Everyday low prices - Aldi Product line pricing - Basic/deluxe version Captive product pricing - Inital loss for add ons Predatory pricing/dumpling -Drop price to push out competition Psychological pricing - appeals to desire Value pricing - pay what you think it is worth
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Define marginal cost based costing
Based on variable costs of production only. The contribution earned should cover the fixed costs (break-even) and beyond that, earn profit.
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Define full cost based costing
Fixed costs are absorbed into the cost of the product and a mark-up represents profit.
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Define target return based costing
Increases the full cost as above with an amount of profit that represents the return on the assets used to make it.
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Advantages of cost-plus approach to pricing
 Simplicity of price setting  Control of sales discounting  Ease of budgeting  Easy to state rates of mark-ups in contracts with the government so profits are deemed fair and not excessive
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Disadvantages of cost-plus approach to pricing
 Ignores the effect of volumes on costs (under/over recovery on fixed costs)  Useless for very high fixed cost industries  May not suit positioning of the product – product could be undersold or overpriced  Ignores competitive conditions  Does not consider the implications for sales of other products made by the firm (a so-called loss leader approach)  Inherent problems in assessing costs  Invites poor cost control
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Service businesses will be dependent upon
People they employ Processes they follow Physical evidence the customer receives
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What is transactions marketing?
A marketing mix that gets customers to buy a product or service and satisfies their needs, perhaps in a single sale, without building any sort of long-term relationship with them.
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What is relationship marketing?
Management processes that seek to attract, maintain and enhance customer relationships by focusing on the whole satisfaction experiences by the customer when dealing with the firm.
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3 ways to build loyalty and retention
Loyalty schemes Personalisation programmes Structural ties
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What ethical concerns can be raised by marketing?
People do not need the products, their production wastes resources Cause envy if not affordable Use pricing to be selective Benefits may be unrealistic
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Reasons for change or development
Changes in the environment Changes in the products the organisations in the working methods Changes in management and working relationships Post-acquisition
337
The change in management strategy covers
Scope Pace Manner
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What are the two types of change?
Incremental Transformational
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Types of management approach to change
Reactive or pro-active
340
What are the three levels which change efforts are focused?
Individual level - improving skill levels etc of individuals Organisation structure and systems level - situation in which people work Organisational climate and interpersonal style levels - develops trust, reduces negative effect of excessive social conflict
341
What are the three types of pace of change?
Forced change Transformational changes Step change
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What are the three steps of change in the iceberg model?
Unfreeze Move Refreeze
343
Coercive change is when...
it is enforced without participation
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What is a change agent?
Sometimes called a champion of change, or a group or external consultancy with the responsibility for driving and ‘selling’ the change.
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What is the role of the change agent?
 Defining the problem  Suggesting possible solutions  Selecting and implementing a solution  Gaining support from all involved
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What are the required skills and attributes for a change agent to be effective?
 Communication skills  Negotiation and ‘selling’ skills  An awareness of organisational ‘politics’  An understanding of the relevant processes
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What are Gemini 4Rs framework for planned strategic change
Reframe Restructure Revitalise Renewal
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3 areas changes may affect individuals
Physiological changes Circumstantial changes Psychological changes
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What are two cultures barriers?
Structural inertia - cumulative effect of all systems and procedures the organisation to ensure consistency Group inertia - block change that are inconsistent with team norms
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What are personal barriers?
Habit Security Effect on earnings Fear of the unknown Selective information processing
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Management wants to do what to restraining forces?
Weaken them
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Management wants to do what to driving forces?
Strengthen
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Change must be communicated to who that may normally be forgotten
Stakeholders
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How does an organisation monitor change?
A strategic control system
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5 stages of strategic control system
Perform strategic review Set strategic objectives - set milestones Set target achievement levels Monitor Reward
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What is a budget?
A plan expressed in financial terms Usually short term Sets milestones
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Benefits of budgets
 Promotes forward thinking in terms that potential problems and solutions are identified early.  Helps identify linked parts of the business and ensure that managers work together to achieve the desired joint outcomes.  Sets targets and motivates performance to achieve those targets.  Provides a basis of control by comparing actual results to the budget and determining the cause for any variance.  Provides a system of authorisation by allocating managers fixed funds and thereby the authority to spend.
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What 6 features does a successful budgetary control systems have?
 Buy in and adherence in respect of senior management  Accountability with clear responsibilities  Motivating targets that are challenging but achievable  An established system of regular data collection and reporting  Targeted reporting and short reporting periods that are timely  Creation of action – reporting variances and the causes of variances is not enough.
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What is the relationship between critical success factors and key performance indicators?
KPI's measure how well CSF are going
360
What are the limitations of focusing on financial factors only when measuring performance?
Encouragement of short-termist behaviour Ignores strategic goals Cant control people without budget responsibility Historic measures Distortability - manipulation
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What are the 4 parts to the balanced scorecard?
Financial perspective Customer perspective Internal Business perspective Innovation and learning
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What are the problems with a balanced scorecard?
Conflicting measures Selecting measures Interpretation and expertise
363
What 3 Es focus on conversion of inputs to outputs?
Economy x Efficiency = Effectiveness
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What are measures of growth?
 Sales revenue  Market share  Profitability  Number of units  Number of employees  Number of customers  Number of countries in which the business operates
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What are measures of profitability?
 Year on year increase  Gross profit margin  Net profit margin  Mark up applied  ROCE/RI
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What are measures of liquidity and gearing?
 Working capital cycle: – Inventory days – Receivable days – Payable days  Current ratio  Gearing ratio  Interest cover
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What is the return on capital employed formula?
Profit for the period ----------------------------- x 100 Average capital employed during the period
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Why is return on capital employed popular?
 It enables comparisons to be made between projects and divisions of different sizes.  It is readily understood by management as it’s a simple formula.  It is cheap and easy to calculate given that information is readily available.  If all divisions are hitting the same ROCE, the group will also as a whole.
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What is the formula for residual income?
Divisional profit - (net assets of division x required rate of return)
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Why is ROCE more widely used than RI?
It is conceptually more complicated You cannot easily compare differently sizes divisions
371
Problems with using ROCE/RI
Short-termist Discourage of investment in assets meaning Continues with shabby assets Assets are patched not replaced Managers choose inappropriately outsource asset-intensive operations
372
Define uncertainty in risk
the inability to predict the outcome from an activity due to a lack of information.
373
Define risk
the ability to quantify the chance of something happening, perhaps by using past data as a guide.
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How can risk be further categorised?
Downside risk - possibility the outcome is worse than expected Upside risk - possibility it could be better than expected
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Define risk management
the process of identifying and assessing (analysing and evaluating) risks and the development, implementation and monitoring of a strategy to respond to those risks.
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Define risk management strategy
Involves the selection, implementation, monitoring and review of suitable risk treatments for each risk identified.
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Process of risk management
1) Establish risk management group and set goals 2) Identify risk areas 3) Understand and assess scale of risk 4) Develop risk response strategy 5) Implement strategy and allocate resources 6) Implementation and monitoring of controls 7) Review and refine process and do it again
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What to include in a risk register?
 A description of the risk and how it arises (its scope).  A categorisation of the nature of the risk.  The parties affected by the risk.  Quantification of the risk (likelihood and impact).  Tolerance or appetite for the risk.  Risk treatment and control (how it is managed at present and what will be done if it manifests).  Potential action to further reduce the risk.
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Each organisation will chose their own way to defend risk. What are the four types?
Defenders - Prefer low risk, secure markets, and tried and tested solutions. Decision making formulised. Prospectors - Prefer results, being entrepreneurial and pro active. Happy to take risks Analysers - Core of stable products and markets. Will consider moves into new markets carefully. Likely to follow change not initiate. Reactors - No consistently defined strategy but muddle through. Oblivious to risk.
380
What factors affect the company's appetite to risk?
 Expectations of shareholders  Organisational attitudes  National origin of the organisation  Regulatory framework  Nature of ownership  Personal views of managers
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When looking for risks to an organisation, consider...
External and internal factors (PESTEL + Porter's Five Forces) Activities and processes, relevant policies and procedures Culture within the organisation Potential for unexpected outside events
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What are the 7 categories of risk?
Strategic risk Operational risk Hazard risk Financial risk Compliance risks Business risks Cyber risks
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What is a strategic risk?
Associated with the longer-term strategic objectives and the potential variability of returns as a result of corporate strategy and its strategic positioning. External environmental analysis should be a good way of determining these.
384
What is an operational risk?
One that arises from day-to-day activities
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What is a hazard risk?
The exposure to natural events, the actions of employees and disastrous events affecting key stakeholders such as customers and suppliers.
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What is a financial risk?
Gearing, Exposure to credit, Liquidity, Interest rates, Exchange rates and so on.
387
What is a business risk?
Caused by general fluctuations in financial results
387
What is a compliance risk?
Potential to fail to comply with las or regs
387
What is a cyber risk?
Can be split into 3 Reliance Misuse Unauthorised access
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If a risk is highly likely but low impact, you?
Control or reduce
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If a risk is highly likely and have a high impact, you?
Avoid or abandon
390
If a risk is low likelihood but high impact, you?
Transfer - e.g. get insurance
391
If a risk is low impact and low likelihood, you?
Retain or accept
392
What are the 7 typical methods used to manage risk?
 Corporate codes of conduct  Environmental policies  Health and Safety policies  Financial controls  Information systems controls and cyber security measures  Personnel controls  Internal audit processes
393
UK's Turnbull report states that as a minimum you have to...
Disclose in the accounts - The existence of a process for managing risks - How the board has reviewed the effectiveness of the process - The process accords with Turnbull guidance
394
UK's Turnbull report states that the should also include (more than minimum)...
Acknowledgement that the board is responsible for the company's system System is designed to manage rather than eliminate Summary of the process used by Directors to review Information about weaknesses
395
Failure to manage risks could lead to...
 Litigation from persons affected by an activity of the organisation and/or its staff  Fines from regulatory bodies  Loss of assets due to theft or damage  Costs of rectification of errors  Revenues lost due to breakdowns  Loss of reputation  Loss of faith in management
396
Define business continuity planning
The process through which a business details how and when it will recover and restore operations interrupted by the occurrence of a rare, but massive, risk event.
397
Crisis management and disaster recovery plans are likely to include...
 Securing interim management and staff.  Replacement of lost inventory.  Restoration of IT systems and data.  Obtaining premises used during recovery.  Management of PR issues.
398
What three things does a cost need to be to be relevant?
Incremental and avoidable cashflows Cashflow has not already been incurred (sunk costs) Revenue or cost must be a cash flow
399
What is an opportunity cost?
A type of relevant cash flow Includes lost revenue and associated variable costs that will not be earned/incurred as a result of pursuing the proposal
400
Break even output formula
Total fixed costs Contribution per unit
401
Margin of safety
Planned sales - breakeven sales Planned sales
402
Output to hit a target profit
Total fixed costs + Target profit Contribution per unit
403
What are the issues with break even analysis?
Break-even assumes that revenue and variable costs change proportionally with volume Some fixed costs are stepped fixed costs May be hard to attribute which costs are attributable to products being manufactured
404
What does sensitivity analysis involve?
Changing the value of one variable in order to test its impact
404
How can sensitivity analysis be useful?
Can test a range of possible analysis
405
Profitability of achieving the desired result formula
Number of ways of achieving desired result/ Total number of possible outcomes
406
What is mutually exclusive outcomes?
Occurrence of one excludes the other
407
What are independent events?
One outcome doesn't effect the other
408
What is expected value?
Long run average (Outcome * probability) Average of all
409
What are the limitations of expected values?
Can be inaccurate as all dependent on the probability workings Long-term averages so not useful in one-off decisions Can only be a guide Does not consider risk Time value of money is not taken into consideration
410
What does a square on a decision tree mean?
All possible choices
411
What does a circle on a decision tree mean?
All possible outcomes
412
What are the limitations of decisions trees?
(a) As with expected values, everything to do with probability and outcome will be an estimate and therefore potentially subjective and unreliable. (b) Decisions trees only consider the financial outcomes being assessed. There may be other financial or non-financial benefits of choices such as reduction of carbon miles, avoidance of relocating or firing/hiring staff, reputational enhancements or completion of product portfolios.
413
What are the uses of trend analysis?
Plotting monthly revenue and cost information Forecasting
414
What is correlation coefficient formula?
Coefficient of variation = standard deviation ----------------------------- x 100 mean
415
What does standard deviation mean?
Shows the amount of variability in a data set
416
What is the normal distribution?
It shows the % of data that falls within a standard deviation of the mean
417
Define regression analysis
An assessment of the relationship between two or more variables. One of these variables is the dependent variable, whose value depends on the independent variable(s).
418
Define correlation
A measurement of the extent to which changes in the dependent variable are explained by changes in the independent variable.
419
Define correlation coefficient
A statistical measure of the strength of the relationship between the relative movements of two variables. It takes a value between -1 and +1 and the closer the value is to -1 or +1, the stronger the relationship. The closer the value is to 0, the less of a relationship there is between the two values.
420
What are the 7 types of bias?
Selection bias Self-selection bias Observer bias Omitted variable bias Cognitive bias Confirmation bias Survivorship bias
421
Define information management strategy
The strategy specifying who in the organisation controls and uses the technology provided.
422
Define information technology
The hardware systems that enables the use of information to support the business strategy.
423
Define information systems
The combination of hardware, software and telecommunications that delivers on the information management strategy.
424
4 reasons to invest in information systems
Revenue opportunities Cost reduction Enhanced services Improved decision making
425
3 risks associated with information technology and information systems
Risk of inadequacy Risk of breakdown Risk of excess expense
426
What are the 6 stages of implementing an information system?
Analysis Design Programming Testing Conversion Implementation
427
What are the cyber risks to IT?
Human threats e.g. hackers Fraud Deliberate sabotage Denial of service attacks
428
What are the general risks to information systems?
Natural threats e.g. floods Integrity - incorrect entry Non-compliance - data protection Accidents - human caused damage
429
Ultimate responsibility for the security of system rests with who?
The board
430
Security controls can be subdivided into what 6 categories?
Prevention Detection Deterrence Recovery Correction Avoidance
431
What is big data?
Multiple sets of large volumes of data
432
What are Doug Laney's 4Vs related to big data?
Volume Velocity - speed it is collected Variety Veracity - Truthfulness of data
433
Structured data is what?
Anything that can be recorded in a table
434
Unstructured data is what?
Comprises of visual and audio data and unstructured text such as emails, texts
435
Define data analytics
The process of collecting, organising and analysing large sets of data to discover patterns and other information for use in business decisions.
436
Define data warehouse
Essentially, a single database into which data is loaded in a standardised format for the purpose of data mining.
437
Define data mining
The process of identifying patterns and relationships within and between different sets of data. In essence, it turns raw data into useful information.
438
Things to consider before using big data
Access to skills to use the data Robust security measures Financial resources Who owns the data
439
5 criticisms of big data
Latest buzzword - does it really tell you anything you didn't already know Correlation and causation - tells you what has happened by not why Data overload Sustainable competitive advantage Representative data
440
Technologies for processes are used to ...
Reduce costs by increasing efficiencies Through automation or intelligent systems
441
When using technology to streamline and increase efficiency what must organisations remember?
Associated redundancy costs Ethical considerations
442
What is a cloud system?
One that uses the internet for part of its function
443
What is the internet of things?
System of interrelated computing devices
444
What is a digital asset?
One not held in a physical form eg audio and images
445
What is a digital asset management system used for?
 Secure access through the cloud.  Search facilities.  Version control.
446
What is explicit knowledge?
The company knows it has, recorded and stored on a server
447
What is tacit knowledge?
Info held in someones head or not formally documented
448
What should you consider with block chain?
If it is suitable to increased security
449
5 ethic principles
Objectivity Integrity Confidentiality Professional behaviour Professional competence and due care
450
5 ethical threats
Self interest Intimidation Familiarity Advocacy Self review
451
What is business trust?
Trust that stakeholders place in a business which allows to exceed in the market
452
Define sustainability
the ability to ‘meet the needs of the present without compromising the ability of future generations to meet their own needs’ (the Brundtland Report).
453
Define sustainable development
the process by which we achieve sustainability.
454
Define sustainable enterprise
A company, institution or entity that generates continuously increasing stakeholder value through the application of sustainable practices
455
What does ESG stand for?
Environmental Social Governance
456
What could ESG affect in terms of decisions?
If a revenue stream is ethical/sustainable Pressure groups causing movements towards sustainable materials Fairness of labour contracts Privacy of customers and employees Terms of trade with suppliers Prices to customers Managing cross cultural businesses
457
4 steps in monitoring sustainability
Identify issue Set targets Monitor progress Report to stakeholders
458
The Global Reporting Initiative (GRI) is what?
World setter in sustainability reporting and issued standards to report on economic, environmental and social matters.
459
What is corporate social responsibility?
The strategic actions, activities and obligations of business in achieving sustainability.
460
What are the four strategies to corporate responsibility?
Proactive Reactive Defence Accommodating - need encouragement and avoid government intervention
461
What is the big ethical issue with marketing?
Wastes resources by making things people don't need and using marketing to convince them they do
462
What 6 things defend marketing?
Value judgements are opinions -one say they don't need another says they do Increased employment opportunity Proper target marketing may reduce waste Ethical marketing - promotes alternative more responsible choices
463
4 categories of ethical issues and the marketing mix
Product issues - dangerous but still sold - alcohol Price issues - products priced to maximise returns Promotion issues - Conditioned to accept or become offended by campaigns Place issues- encouraging or denying access
464
What does ethical issues in manufacturing cover?
Ensuring they do not cause hard E.g animal testing
465
What is ethical procurement?
Looking for ethical suppliers
466
Ethical issues surrounding collection of data
Using to target customers to increase sales Some companies sell on the data to other entities Hard to show who owns the data