Class 1.1 The Digital Journey Flashcards
Social Media Channels Marketing Benefits
- audience reach
- cost-effectiveness
- engagement
Facebook Marketing Benefits
- most dominant social media platform
- 2.8 billion active users
- 225 million active users in the US
- business pages, groups, promoted posts and ads
Facebook Demographics
- 56% of global FB users are male
- of those male users, 19% are between 18 and 34
Instagram Demographics
- 1.3 billion active users
- 130 million active users in the US
- over 51% of global IG users are female
- over two-thirds of IG’s audience is 34 and younger
Instagram Mktg Benefits
- business profiles
- hashtags for exta reach
- image and video to showcase company culture and products
- promoted posts and ads
- Instagram shop
Twitter Demographics
- men make up 68% of worldwide users
- 59% of users are between 25 and 49
Twitter Marketing Benefits
- Twitter Ads
- Promoted tweets
- Trending hashtags
- Polls
YouTube Demographics
- 2.3 billion worldwide users
- content is consumed by all ages w/ the following visiting the site daily
- 77% of Gen Z
- 75% of Millennials,
- 61% of Gen X
- 44% of Boomers
YouTube Marketing Benefits
- YouTube Brand Account
- Live Streaming
- YouTube Ads
- YouTube Community tab
LinkedIn Demographics L
- Largest segment of users are from the US
- Second-largest are from India
- 60% of users are 25 - 34 years old
LinkedIn Marketing Benefits
- Post-boosing
- LinkedIn Ads
- LinkedIn Events
- Sponsored Messaging
- Lead-Generation Forms
Business Websites Marketing Benefits
- Increased Visibility
- Lean generation and conversions
- E-commerce
Email Marketing Benefits
- Lead-nurturing and conversion
- Retention
Organic search
Refers to search-engine-optimized results
Paid search
Refers to ads
Organic Search Primary Benefits
- Ranking-based
- Free (sort of)
Paid Search Primary Benefits
- Top results
- Awareness
- Lead generation and conversion
- Targeted
Display Ad Benefits (ads on website pages)
- broad reach and awareness
- Generate leads and conversions
Key considerations when choosing digital channels
- align to your goals
- align to your audience
- Watch your competitors
- prioritize your budget
- Stay consistent w/ branding
- provide a seamless experience
Traditional Marketing Funnel
- Awareness
- Consideration (sales)
- Purchase (sales)
- Retention (sales)
- Advocacy (sales)
Digital Marketing Funnel
- Awareness
- Consideration
- Purchase (sales)
- Retention
- Advocacy
The Customer Journey: Awareness Vectors
- Online ads
- Social ads
The Customer Journey: Consideration Vectors
- Reviews
- Blog
- Media
The Customer Journey: Purchase Vectors
- Website
- Client contact
- Store
- Web-shopping
The Customer Journey: Retention Vectors
- Community
- FAQ/Knowledge-base
- Loyalty Program
- Newsletter
- Blog
The Customer Journey: Advocacy Vectors
- Social Media
- Word-of-mouth
