Class 1.1 The Digital Journey Flashcards
1
Q
Social Media Channels Marketing Benefits
A
- audience reach
- cost-effectiveness
- engagement
2
Q
Facebook Marketing Benefits
A
- most dominant social media platform
- 2.8 billion active users
- 225 million active users in the US
- business pages, groups, promoted posts and ads
3
Q
Facebook Demographics
A
- 56% of global FB users are male
- of those male users, 19% are between 18 and 34
4
Q
Instagram Demographics
A
- 1.3 billion active users
- 130 million active users in the US
- over 51% of global IG users are female
- over two-thirds of IG’s audience is 34 and younger
5
Q
Instagram Mktg Benefits
A
- business profiles
- hashtags for exta reach
- image and video to showcase company culture and products
- promoted posts and ads
- Instagram shop
6
Q
Twitter Demographics
A
- men make up 68% of worldwide users
- 59% of users are between 25 and 49
7
Q
Twitter Marketing Benefits
A
- Twitter Ads
- Promoted tweets
- Trending hashtags
- Polls
8
Q
YouTube Demographics
A
- 2.3 billion worldwide users
- content is consumed by all ages w/ the following visiting the site daily
- 77% of Gen Z
- 75% of Millennials,
- 61% of Gen X
- 44% of Boomers
9
Q
YouTube Marketing Benefits
A
- YouTube Brand Account
- Live Streaming
- YouTube Ads
- YouTube Community tab
10
Q
LinkedIn Demographics L
A
- Largest segment of users are from the US
- Second-largest are from India
- 60% of users are 25 - 34 years old
11
Q
LinkedIn Marketing Benefits
A
- Post-boosing
- LinkedIn Ads
- LinkedIn Events
- Sponsored Messaging
- Lead-Generation Forms
12
Q
Business Websites Marketing Benefits
A
- Increased Visibility
- Lean generation and conversions
- E-commerce
13
Q
Email Marketing Benefits
A
- Lead-nurturing and conversion
- Retention
14
Q
Organic search
A
Refers to search-engine-optimized results
15
Q
Paid search
A
Refers to ads
