Class 10

Question 1

what are the two types of social influence?

Answer 1

Indirect: culture, subcultures, social class
Direct: reference groups, family

Question 2

what are the tree form of reference group?

Answer 2

Informational influence (seek)
Utilitarian influence (other)
Value-expressive (feel)

Question 3

what are the three functions of group influence?

Answer 3

informational
normative
comparative

Question 4

what are the two types of reference groups?

Answer 4

large formal

small informal

Question 5

what are the 4 types of reference groups?

Answer 5

membership
anti-brand
aspirational
brand

Question 6

What are the two dimensions of influence?

Answer 6

private or public

luxury or necessity

Question 7

what influence the conformity?

Answer 7

cultural pressure
fear of deviance
commitment to group
interpersonal influence
environmental cues

Question 8

what are the 3 types of innovation?

Answer 8

continuous
dynamically continuous
discontinuous

Question 9

what are the prerequisites for adaptation?

Answer 9

Compatibility with consumers lifestyle
trailability
low complexity
high observabillity
relative advantages