Class 10 Flashcards
Name 5 Alternate Sources of Financing
- Corporate sponsorship
- Merchandising
- Product placement / Contra
- Crowdfunding
- Deferrals
what are these :
- Corporate sponsorship
- Merchandising
- Product placement / Contra
- Crowdfunding
- Deferrals
5 Alternate Sources of Financing
what is a corporate sponsorship?
Money paid by a corporation to the
production company or broadcaster in
exchange for naming rights
e.g. Rona Dream Home
e.g. ETalk Presents Making the Cut:
Masterchef Canada
Cons
Editorial interference
what are 5 key liscenses?
- Entertainment (video games)
- Toys (can include games)
- Publishing (books/magazines)
- Music
- Apparel
what is the practice of creating, marketing and selling products or services related to a particular media property or brand.
merchandising
what is a master liscense?
- Major company in a product category
- Often responsible for managing the
property rights relating to that territory
(e.g. toys) - Sublicenses
- Major company in a product category
- Often responsible for managing the
property rights relating to that territory
(e.g. toys) - Sublicenses
master liscense
a legal agreement that allows a company or individual (the licensee) to use a brand, logo, character, or intellectual property owned by another party (the licensor) to create and sell products. In exchange, the licensor typically receives a percentage of the revenue, called a royalty fee, and sometimes an upfront payment.
- Producer starts with
copyright, core property - Rights, title and interests
- Licenses rights to e.g. Fisher Price for toys “Grant of rights
merch liscensing
what is merch liscensing
a legal agreement that allows a company or individual (the licensee) to use a brand, logo, character, or intellectual property owned by another party (the licensor) to create and sell products. In exchange, the licensor typically receives a percentage of the revenue, called a royalty fee, and sometimes an upfront payment.
- Producer starts with
copyright, core property - Rights, title and interests
- Licenses rights to e.g. Fisher Price for toys “Grant of rights
what is subliscensing?
to give someone official permission to do something that you have been given official permission to do yourself: The contract forbids the licensee from sublicensing the data.
example of? to give someone official permission to do something that you have been given official permission to do yourself: The contract forbids the licensee from sublicensing the data.
subliscensing
T of F for key terms for licensing:
the liscensor is the owner of the property
true
T of F for key terms for licensing:
Lease agreement in which a licensor rents
the rights to a property to a licensee in conjunction for
use in or with a product or service, this refers to licensing.
True
T of F for key terms for licensing:
Licensee is a renter of the rights to a property
True
name at least 3 alternate sources of financing:
- product placement
- crowdfunding
- defferals
