Class 10 Flashcards
Name 5 Alternate Sources of Financing
- Corporate sponsorship
- Merchandising
- Product placement / Contra
- Crowdfunding
- Deferrals
what are these :
- Corporate sponsorship
- Merchandising
- Product placement / Contra
- Crowdfunding
- Deferrals
5 Alternate Sources of Financing
what is a corporate sponsorship?
Money paid by a corporation to the
production company or broadcaster in
exchange for naming rights
e.g. Rona Dream Home
e.g. ETalk Presents Making the Cut:
Masterchef Canada
Cons
Editorial interference
what are 5 key liscenses?
- Entertainment (video games)
- Toys (can include games)
- Publishing (books/magazines)
- Music
- Apparel
what is the practice of creating, marketing and selling products or services related to a particular media property or brand.
merchandising
what is a master liscense?
- Major company in a product category
- Often responsible for managing the
property rights relating to that territory
(e.g. toys) - Sublicenses
- Major company in a product category
- Often responsible for managing the
property rights relating to that territory
(e.g. toys) - Sublicenses
master liscense
a legal agreement that allows a company or individual (the licensee) to use a brand, logo, character, or intellectual property owned by another party (the licensor) to create and sell products. In exchange, the licensor typically receives a percentage of the revenue, called a royalty fee, and sometimes an upfront payment.
- Producer starts with
copyright, core property - Rights, title and interests
- Licenses rights to e.g. Fisher Price for toys “Grant of rights
merch liscensing
what is merch liscensing
a legal agreement that allows a company or individual (the licensee) to use a brand, logo, character, or intellectual property owned by another party (the licensor) to create and sell products. In exchange, the licensor typically receives a percentage of the revenue, called a royalty fee, and sometimes an upfront payment.
- Producer starts with
copyright, core property - Rights, title and interests
- Licenses rights to e.g. Fisher Price for toys “Grant of rights
what is subliscensing?
to give someone official permission to do something that you have been given official permission to do yourself: The contract forbids the licensee from sublicensing the data.
example of? to give someone official permission to do something that you have been given official permission to do yourself: The contract forbids the licensee from sublicensing the data.
subliscensing
T of F for key terms for licensing:
the liscensor is the owner of the property
true
T of F for key terms for licensing:
Lease agreement in which a licensor rents
the rights to a property to a licensee in conjunction for
use in or with a product or service, this refers to licensing.
True
T of F for key terms for licensing:
Licensee is a renter of the rights to a property
True
name at least 3 alternate sources of financing:
- product placement
- crowdfunding
- defferals
- Advertisers like this
- Easy to organize
- They can avoid channel surfing
- Viewers pay attention
- example, car in barbie movie
product placement
explain product placement:
a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
what are some main challenges of product placement?
- broadcasters- Other advertisers may not like contra
E.g. Pepsi won’t buy air time in series chock full of Coke - Broadcasters want ad $$
- Public Broadcasters
Kids TV may not allow for contra or product placement
Public service policy
- Seed&Spark
- Kickstarter
- Indiegogo
- Patreon
- Etc.
*Upfront + per pledge fees
*Reminder = Assistance if donation
crowdfunding
explain crowd funding:
Crowdfunding is a way of raising money to finance projects and businesses. It enables fundraisers to collect money from a large number of people via online platforms. Crowdfunding is most often used by startup companies or growing businesses as a way of accessing alternative funds.
what are some main challenges of crowdfunding?
Lots of work
* Promotion / marketing / building momentum
All-or-nothing models - Don’t reach goal - get nada
* Must provide something in return
* Track the swag
* Track the assistance for tax credits
- Putting off receipt of a fee or owed
amount until a later time. - Part of the Financing Plan.
- Cash budget vs actual budget
defferals
explain what a deferral is:
Producer Deferral means all or any portion of the fees due to Producer included in the Budget that Producer agrees to defer and pledge as supplemental contingency
what are some challenges of a deferral?
Producers are a challenge
* Deferrals not encouraged
* Deferrals capped at 10% of total budget
- Telefilm
* Producers also put in the tax credits
