Class 10 Flashcards
1
Q
Name 5 Alternate Sources of Financing
A
- Corporate sponsorship
- Merchandising
- Product placement / Contra
- Crowdfunding
- Deferrals
2
Q
what are these :
- Corporate sponsorship
- Merchandising
- Product placement / Contra
- Crowdfunding
- Deferrals
A
5 Alternate Sources of Financing
3
Q
what is a corporate sponsorship?
A
Money paid by a corporation to the
production company or broadcaster in
exchange for naming rights
e.g. Rona Dream Home
e.g. ETalk Presents Making the Cut:
Masterchef Canada
Cons
Editorial interference
4
Q
what are 5 key liscenses?
A
- Entertainment (video games)
- Toys (can include games)
- Publishing (books/magazines)
- Music
- Apparel
5
Q
what is the practice of creating, marketing and selling products or services related to a particular media property or brand.
A
merchandising
6
Q
what is a master liscense?
A
- Major company in a product category
- Often responsible for managing the
property rights relating to that territory
(e.g. toys) - Sublicenses
7
Q
A
