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Kako ustvariti močan načrt za poslovno rast za leto 2024
How to create a strong business growth plan for 2024
Pred novim letom je čas, ko dokončno oblikujete svoje trženjske strategije za prihodnje leto.
With the new year upon is, it is that time of the year when you are putting the final touches on your marketing strategies for the year ahead.
Toda ali ste pripravili širši načrt rasti podjetja za leto 2024?
But have you got your broader business growth plan sorted for 2024?
Vaše strategije trženja so zelo pomembne, zlasti v tem letnem času. Toda če želite povečati in ohraniti rast svojega podjetja, morate razmisliti o dolgoročnih ciljih.
Your marketing strategies are super-importent, especially at this time of the year. But if you want to grow your business and sustain that growth, you need to think about your long-term goals.
Da bi vam pomagali pripraviti načrt za leto 2024, so naši strokovnjaki za trženje rasti pri podjetju Damteq napisali ta članek, v katerem je natančno pojasnjeno, kaj je potrebno za oblikovanje trdne strategije rasti.
To help you get your plan together for 2024, our growth marketing specialist at Damteq have written this article that explains exactly what goes into creating a solid growth strategy.
Torej se lotimo tega.
So, lets get into it.
Je točno takšen, kot pove ime. Načrt rasti je strateški načrt korakov in ukrepov, ki jih morate izvesti, da dosežete svoje cilje in povečate obseg poslovanja. Če želite izdelati celovit načrt rasti, morate optimizirati ključna področja svojega podjetja, da bodo delovala usklajeno. Stvari, kot so poslovanje, finance, trženje, prodaja in zaposlovanje, se morajo združiti v celovit in celovit načrt rasti.
Well, it is exactly as the name suggest. A growth plan is the strategic steps and actions you need to take reach your goals and grow your business. To create a comprehensive growth plan, you need to optimase the core areas of your business so that they work harmony. Things like your operations, finance, marketing, sales and recruitment need to come together to form a holistic and full-encompassed growth plan.
Ugotoviti morate, kako so ta področja vašega podjetja uspešna in kako jih je treba optimizirati, da boste lažje dosegli cilje rasti. Ko boste pripravili trden načrt rasti, ga boste lahko uporabili kot načrt za doseganje poslovnih ciljev in doseganje rasti.
You need to identify how these areas of your business are performing and how they need to be optimised to help you reach your growth goals. Once you have got a solid growth plan, you can use it as a roadmap for reaching your business goals and achieving growth.
Če pripravite trden načrt rasti in ga delite z vsemi zaposlenimi v podjetju, boste zagotovili, da si vsi skupaj prizadevajo za iste cilje ter razumejo svoje vloge in odgovornosti pri ohranjanju strategije rasti na pravi poti.
Putting a solid growth plan together and sharing it with people in your business ensures that everyone is collectively working torwards the same goals and understands their roles and responsibilities in keeping your growth strategy on track.
Kot specializirani agenciji za trženje rasti nam nove stranke pogosto rečejo: “Veliko vlagamo v trženje in se trudimo zaposlovati kot nori, vendar se tako hitro, kot rastemo, ustavimo.” Veliko teh strank ima enake težave. Podcenjujejo, kaj vse je potrebno za ustvarjanje trajnostne rasti.
As specialist growth marketing agency, we have often had new clients say: “We have been investing heavily in our marketing and trying to recruit like mad, but as fast we grow, we get set back.” A lot of these clients will have the same problem. They undersetimate what goes into creating sustainable growth.
Seveda se lahko osredotočite na povečanje izdatkov za trženje in zaposlitev več ljudi, vendar je rast podjetja odvisna od tega.
Tudi če veliko vlagate v povečanje prodaje in zaposlovanja, lahko brez trdnih finančnih postopkov ali virov za usposabljanje pride do prevelike porabe dobička, ljudje bodo odšli in končali boste tam, kjer ste začeli - pričakujte, da boste več mesecev za konkurenti.
Sure, you can focus on upping marketing spend and hiring more people, but there is more to business growth than that.
Even if you are investing massively into your increasing sales and recruitment, without solid financial proceses or training resources, profit can get overspent, people will leave, and you will end up back where you started - expect you will be months behind you competitors.
Zato je tako pomemben načrt za rast. Pomaga vam določiti korake, ki jih morate storiti za rast, in sistematizirati različna področja vašega podjetja, da bi dosegli in ohranili rast.
That is why having a growth plan is so importent. It helps you identify the steps you need to take to grow and systemise different areas of your business to achieve and sustain your growth.
Določite svoje cilje in naloge
Prvi korak pri oblikovanju načrta rasti je določitev realističnih, dolgoročnih ciljev za rast podjetja in kratkoročnih ciljev, ki vam bodo pomagali pri doseganju teh ciljev.
Če je na primer vaš cilj rasti 150-odstotna rast podjetja v naslednjih petih letih, so lahko kratkoročni cilji videti takole:
V naslednjih 12 mesecih uvedite nov izdelek ali storitev, ki zapolnjuje vrzel na trgu
Povečanje MRR za 20 % v naslednjem letu z usmerjenimi kampanjami in promocijami
v naslednjih dveh letih z boljšimi storitvami za stranke in programi zvestobe izboljšati stopnjo zadrževanja strank za 15 %.
V naslednjih 3 letih se razširite na nove geografske trge, kot so mednarodni trgi ali regije v vaši državi, ki jih še niste izkoristili.
Povečajte naložbe na področjih, kot so zaposlovanje, usposabljanje in ugodnosti za zaposlene.
Z oblikovanjem realističnih ciljev in njihovo razdelitvijo na lažje prebavljive kratkoročne cilje lahko pripravite jasen in logičen načrt za rast podjetja.
Set your goals and objectives!
The first step in creating your growth plan is setting reallistic, long-term goals for your business growth and the shorter-terms objectives that will help you get there.
For example, if your growth goal is to grow your business by 150% over the next 5 years, the short-terms objectives might look like this:
- Launch a new product or service that fill a gap in the market in the next 12 months.
- Increase MRR by 20% over the next year through targeted campaigns and promotions.
- Improve customer retention rates 15 within the next 2 years through better customer service and loyality programs
- Expand into new geographic markets within the next 3 years, such as international markets or regions within your country that havent been tapped yet
- Increase investments in areas like recruitment, training and employee benefits.
By creating realistic goals and breaking them down into more digestible, short-term objectives, you can make a clear and logical plan to grow you business.
Izvedite raziskavo in analizo
Analiziranje uspešnosti poslovanja ter izvajanje raziskav trga in strank je bistvenega pomena za oblikovanje močnega načrta rasti.
Veliko podjetij te korake spregleda ali ne upošteva ugotovitev raziskav in dela le to, kar je delalo leto prej, nato pa se sprašuje, zakaj ne raste. Za oblikovanje trdnega načrta za rast morate analizirati svoje strategije in uspešnost, opraviti raziskavo in analizo konkurence ter poiskati načine za optimizacijo poslovnih procesov.
Conduct your research and analysis
Analysing your business performance and conducting market and costumer research is essential for creating a strong growth plan.
A lot of businesses gloss over these steps or ignore the findings of their research and just do what they did the year before and then wonder why the are not growing. To create a solid growth plan, you need to analyse your strategies and performance, conduct competitor research and analysis, and look for ways to optimise your business processes.
Tukaj je kratek seznam le nekaterih vrst raziskav, ki jih morate preučiti:
Analize SWOT vašega podjetja
raziskave in analize konkurence
raziskave trga in strank
Merjenje in razumevanje uspešnosti trženja
Analiza prometa na spletnem mestu in vključenosti
pregled vašega finančnega profila in učinkovitosti
Analiza načina dela in optimizacija operativnih procesov
Z razumevanjem podatkov, ki se skrivajo za vsakim od teh področij, boste dobili boljšo predstavo o tem, kje je vaše podjetje uspešno in kje imate težave, da boste lahko oblikovali jasen in učinkovit načrt rasti za leto 2024.
Here is a short list of just some of the types of research you need to look at:
- SWOT analysis of your business
- Competitor research and analisys
- Market and costumer research
- Measuring and understanding your marketing perfomance
- looking at your financial profil and efficiency
- Analysing the way you work and optimise your operational processes
Understanding the data behind each of these areas will give you a better idea of where your business is performing well and where are you struggling so that you can create a clear and efficient growth plan 2024.
