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PR Civil Service Exam > Civil Service > Flashcards

Civil Service Flashcards

1
Q

An effective verbal presentation provides?

A

The best communication of a new program

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2
Q

The best approach for introducing change is?

A

A general bulletin to all

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3
Q

The human relations movement in management theory is concerned with?

A

Eliminating time & motion

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4
Q

Rewards are better than punishment because?

A

Likely to result in willing cooperatiom

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4
Q

If you receive a call to your department that you don’t handle you should?

A

Transfer call to the right department

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5
Q

Concerning subordinates expressing opinions and feelings to supervisor

A

By listening and responding the supervisor will enable many to understand and solve their own problems on the job

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6
Q

The repeated use of asking for volunteers is objectionable because

A

May indicate avoidance of making assignments

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7
Q

Grapevine

A

What is being spread and the reason is most important

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8
Q

The least likely way in which records systems may serve a supervisor is?

A

Permit a precise prediction of the exact incidences in specific categories for the following year

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9
Q

Sustained agency participation in a program sponsored by a community organization is most justified when?

A

The achievement of agency objectives in some are depends partly on the activity of this organization

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10
Q

There are many errors in judgement committed by an individual subordinates which is…

A

most suseptible to being changed by employees

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11
Q

The principal advantage of making an oral report is that it?

A

Affords for two way communication

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12
Q

The first step of communication is?

A

Deciding who the message is to be communicated

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13
Q

The communication theory claims that the stability of society is dependent upon its organization and its…

A

Structural functionalism

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14
Q

Opinion is determined by…

A

self interest and is one of the laws of public opinion

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15
Q

The two way asymmetric model of PR practice is characterized by an attempt to

A

persuade the public to adopt the organizations point of view

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16
Q

Personality appeal is designed for…

A

outer directed people

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17
Q

Good product identification is…

A

An advantage associated with TV

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18
Q

Programming involves….

A

analyzing problems and opportunities, and assigning responsibility

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19
Q

What is the most likey to make an editor run a release?

A

Proximity

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20
Q

What percentage of the public shifts the balance

A

10 Percent

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21
Q

In agencies involved in health care community relations is critical because

A

serves as an intermediary

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22
Q

Advantages to using the web

A

An appeal to younger generations and the public, visually oriented, interactive learning, learning that is not confined

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23
Q

Delivering a message to a wide range constituency

A

Focus on one segment of the public at a time

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24
Q

Which verb included in an objective would be the most helpful for the purpose of measuring effectiveness

A

identify

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25
Q

Government agency information efforts typically involve everything except

A

implementing changes that align with public opinion

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26
Q

Press agency/publicity model

A

an attempt to persuade the public to adopt the agency’s point of view

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27
Q

Barriers to effective community relations

A

public apathy and statutory opposition

28
Q

When a constituency is opposed to a position, what is the most useful strategy

A

hear both sides of the argument as clearly as possible

29
Q

The success of external education or programs is

A

commitment of the internal audience

30
Q

Pithy Message

A

project or behavioral based

31
Q

first step in a needs assesment

A

profile of population characteristics

32
Q

Best way to trace employment rates

A

Markov model

33
Q

Public outreach program shouls

A

urgency and action

34
Q

Social indicators rely on

A

existing public records

35
Q

constant eye contact with native americans

A

disrespectful

36
Q

what protects elderly people from abuse?

A

parens patriae

37
Q

to promote a controversial issue with major reform

A

low-conflict, technical

38
Q

Solving a dispute between two people, each person should

A

state the position of the other

39
Q

Which model can be used early in a campaign to address first impressions

A

Exposure or advertising model

40
Q

It is helpful to remember that older people

A

Need more time to decide than younger people

41
Q

The method of group pr community decision making that take the longest is

A

consensus

42
Q

To mobilize activists

A

hone in on supporters

43
Q

Native American Youths

A

believe their families care about them a lot

44
Q

When developing a new outreach program

A

Define target problem, set goals, plan actions, evaluate resources

45
Q

Specialist task of mobilizing

A

developing new services or linking services

46
Q

Preliminary research associated with an outreach campaign should first

A

deciding who the audience is

47
Q

The active public is among the

A

secondary

48
Q

The riskiest client charge is

A

a fixed fee

49
Q

Sole criterion a PR professional should be measured?

A

Ethical performance

50
Q

Knowledge is a

A

self esteem need

51
Q

Researching PR campaigns for TV and radio collected by?

A

Phone and face to face

52
Q

which phase of the diffusion cycle comes first

A

awareness phase

53
Q

The model of PR practice used by government agencies is

A

public information model

54
Q

art, layout and photography require what function?

A

production

55
Q

opinion readers

A

internal

55
Q

Line function is

A

management objectives, supervision, delegation, work assignments

55
Q

Communication Theory

A

symbolic interactionalism

55
Q

cognitive persuasive strategy is

A

designed for people with no negative preconceptions

56
Q

an advantage to magazines is

A

access to affluent consumers

57
Q

two way symmetric model is used by

A

regulated businesses 5

58
Q

Which group would be formed to address unmet community needs

A

a commitee

59
Q

African Americans express thoughts and feelings through

A

corresponding analogies

60
Q

First step in a community needs assessment is

A

explore the nature of the neighborhood

61
Q

Program development/community liaison model, primary constituency is

A

community reps and service agency board

62
Q

A public outreach campaign should

A

proceed in steps

63
Q

individuals from culturally diverse groups are MOST likely to consider

A

attitude more important than race

64
Q

Complex topic with low understanding

A

deliberative polling

PR Civil Service Exam (1 decks)

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