Civil Service Flashcards
An effective verbal presentation provides?
The best communication of a new program
The best approach for introducing change is?
A general bulletin to all
The human relations movement in management theory is concerned with?
Eliminating time & motion
Rewards are better than punishment because?
Likely to result in willing cooperatiom
If you receive a call to your department that you don’t handle you should?
Transfer call to the right department
Concerning subordinates expressing opinions and feelings to supervisor
By listening and responding the supervisor will enable many to understand and solve their own problems on the job
The repeated use of asking for volunteers is objectionable because
May indicate avoidance of making assignments
Grapevine
What is being spread and the reason is most important
The least likely way in which records systems may serve a supervisor is?
Permit a precise prediction of the exact incidences in specific categories for the following year
Sustained agency participation in a program sponsored by a community organization is most justified when?
The achievement of agency objectives in some are depends partly on the activity of this organization
There are many errors in judgement committed by an individual subordinates which is…
most suseptible to being changed by employees
The principal advantage of making an oral report is that it?
Affords for two way communication
The first step of communication is?
Deciding who the message is to be communicated
The communication theory claims that the stability of society is dependent upon its organization and its…
Structural functionalism
Opinion is determined by…
self interest and is one of the laws of public opinion
The two way asymmetric model of PR practice is characterized by an attempt to
persuade the public to adopt the organizations point of view
Personality appeal is designed for…
outer directed people
Good product identification is…
An advantage associated with TV
Programming involves….
analyzing problems and opportunities, and assigning responsibility
What is the most likey to make an editor run a release?
Proximity
What percentage of the public shifts the balance
10 Percent
In agencies involved in health care community relations is critical because
serves as an intermediary
Advantages to using the web
An appeal to younger generations and the public, visually oriented, interactive learning, learning that is not confined
Delivering a message to a wide range constituency
Focus on one segment of the public at a time
Which verb included in an objective would be the most helpful for the purpose of measuring effectiveness
identify
Government agency information efforts typically involve everything except
implementing changes that align with public opinion
Press agency/publicity model
an attempt to persuade the public to adopt the agency’s point of view
Barriers to effective community relations
public apathy and statutory opposition
When a constituency is opposed to a position, what is the most useful strategy
hear both sides of the argument as clearly as possible
The success of external education or programs is
commitment of the internal audience
Pithy Message
project or behavioral based
first step in a needs assesment
profile of population characteristics
Best way to trace employment rates
Markov model
Public outreach program shouls
urgency and action
Social indicators rely on
existing public records
constant eye contact with native americans
disrespectful
what protects elderly people from abuse?
parens patriae
to promote a controversial issue with major reform
low-conflict, technical
Solving a dispute between two people, each person should
state the position of the other
Which model can be used early in a campaign to address first impressions
Exposure or advertising model
It is helpful to remember that older people
Need more time to decide than younger people
The method of group pr community decision making that take the longest is
consensus
To mobilize activists
hone in on supporters
Native American Youths
believe their families care about them a lot
When developing a new outreach program
Define target problem, set goals, plan actions, evaluate resources
Specialist task of mobilizing
developing new services or linking services
Preliminary research associated with an outreach campaign should first
deciding who the audience is
The active public is among the
secondary
The riskiest client charge is
a fixed fee
Sole criterion a PR professional should be measured?
Ethical performance
Knowledge is a
self esteem need
Researching PR campaigns for TV and radio collected by?
Phone and face to face
which phase of the diffusion cycle comes first
awareness phase
The model of PR practice used by government agencies is
public information model
art, layout and photography require what function?
production
opinion readers
internal
Line function is
management objectives, supervision, delegation, work assignments
Communication Theory
symbolic interactionalism
cognitive persuasive strategy is
designed for people with no negative preconceptions
an advantage to magazines is
access to affluent consumers
two way symmetric model is used by
regulated businesses 5
Which group would be formed to address unmet community needs
a commitee
African Americans express thoughts and feelings through
corresponding analogies
First step in a community needs assessment is
explore the nature of the neighborhood
Program development/community liaison model, primary constituency is
community reps and service agency board
A public outreach campaign should
proceed in steps
individuals from culturally diverse groups are MOST likely to consider
attitude more important than race
Complex topic with low understanding
deliberative polling
