Circles Method

Question 1

CIRCLES Method

Answer 1

C=Comprehend Context
I= Identify Customer
R= Report Customer Needs
C=Cut Through Prioritization
L=List Solutions
E=Evaluate Trade Offs
S= Summarize your Reccomendation

Question 2

Comprehend Situation

Answer 2

Goals and Metrics: 
Revenue
User acquisition
User Retention
Market Share
Customer Satisfaction
Conversion Rate
Basket Size

Constraints and Assumptions
deadlines
Resources
Scale ability
Platform
Geography

Question 3

Identify the Customer

Answer 3

Person, Behaviors, Demographic, Needs & Goals

R=Reach: how many impacted
I=Impact Benefit
C=confidence (success potential)
E=Effort: how much time will it take

Question 4

Report Customer Needs

Answer 4

As a (user) I want (goal/desire) so that (benefit)

Question 5

Cut Through Prioritization

Answer 5

Revenue. Customer Satisfaction. Ease of Implementation Overall

User 1

User 2

Question 6

List Solutions

Answer 6

Attribute Method: (material, shape, finish, position)
Think big at least 10, but only share 3

Why Method: challenge status quo

Question 7

Evaluate Trade Offs

Answer 7

Pros/Cons List

Criteria:
Customer Satisfaction
Implementation difficulty
Revenue Potential

Question 8

Summarize Reccomendations

Answer 8

1. What do you recommend?
2. What it is and why beneficial for user and company?
3. Why you prefer this solution vs. other options?
4. Next Step you would explore idea further

Question 9

10 principals of good design

Answer 9

1. Innovative
2. Makes Product Useful
3. Aesthetic
4. Understandable
5. Unobtrusive
6. Honest
7. Long lasting
8. Thorough to the last detail
9. Environmentally Friendly
10. As little design as possible

Question 10

How to approach a product design criteria

Answer 10

1. Reveal Criteria you will use (choose 3)
2. Explain how product does/does not meet criteria
3. Offer specific evidence & contrast with similar products