CIR-BDR Flashcards

1
Q

What is the Company Mission

A

To deliver an aviation experience to our customers that is the pinnacle of innovation, quality, and safety.

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2
Q

What is the Company Vision Statement

A

To lead the global aviation industry by shaping the future of aviation, maintaining operational strength, and being recognized as an employer of choice.

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3
Q

What are the Company Values

A

Vision, Integrity, Passion, Trust, Innovation, Safety

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4
Q

What are the 10 Service Essentials

A

Three Steps of Service
Smile
Empowerment
Timeliness
Ownership
Passion, Care, Integrity
Professionalism
Trust
Safety, Security, Privacy
Innovate

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5
Q

Describe the Three Steps of Service

A

A warm Welcome, Anticipation and fulfillment of needs, and a fond farewell

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6
Q

Describe the Smile Service Essential

A

Recognize individuals by name, be authentic, and offer your name in return. Positivity is contagious.

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7
Q

Describe the Empowerment Service Essential

A

Build strong relationships, create fond memories, and Cirrus fans for life

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8
Q

Describe the Timeliness Service Essential

A

The key to great customer service. “Turn and Burn!”

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9
Q

Describe the Ownership Service Essential

A

Never lose a customer. Immediately resolve problems

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10
Q

Describe the Passion, Care, Integrity Service Essential

A

Treat everyone like rock stars!

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11
Q

Describe the Professionalism Service Essential

A

You represent Cirrus

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12
Q

Describe the Trust Service Essential

A

Service is a team sport

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13
Q

Describe the Safety, Security, Privacy Service Essential

A

Customers, each other, and Cirrus Aircraft

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14
Q

Describe the Innovate Service Essential

A

Be an expert. Seek opportunities to improve the Cirrus Experience

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15
Q

Where do you find the Org. Chart?

A

UKG/Ultipro > My Company / Org. Chart

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16
Q

Who is CEO

A

Zean Nielsen

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17
Q

What is Todd Simmons Title

A

President - Customer Experience

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18
Q

Who are the Senior Vice Presidents under Todd?

A

Ben Kowalski
Ravi Dharnidharka
Stephen Deucker

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19
Q

What is Ben Kowalski’s Title

A

Senior Vice President - Sales and Marketing

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20
Q

What is Ravi Dharnidharka’s title

A

Senior Vice President - Cirrus Services

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21
Q

What is Stephen Deucker’s Title

A

Owner Experience, General Manager

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22
Q

What is Boni Caldeira’s Title

A

Vice President - Sales

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23
Q

Who is the Executive Director of Fleet and Special Missions

A

Jerry Pharr

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24
Q

Who is the Executive Director of the SR Product Line

A

Ivy McIver

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25
Q

Who is the Executive Director of the Vision Jet Product Line

A

Matt Bergwall

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26
Q

Who Oversees International SR Sales

A

Jon Dauplaise

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27
Q

Who Oversees International SF Sales

A

Boni Caldeira

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28
Q

Which Sales Executive Director Oversees the West Coast Region?

A

Mike Matthews

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29
Q

Which Sales Executive Director Oversees the Southeast Region?

A

Carroll Leboeuf

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30
Q

Which Sales Executive Director oversees the East and North East Region?

A

Evans Hood

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31
Q

Who is on the Cirrus Certified Preowned Team

A

Edo Santema - Director
Travis Wellik - Sales Director
Chris Johnson - Sales Support

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32
Q

Who do you get a Knoxville Airport Badge From?

A

Mike McDivett

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33
Q

Describe the difference between Lead, Contact, Account, and Opportunity.

A

Lead becomes Contact / Account.
Opportunities fall under accounts

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34
Q

What is the proper naming format for an Opportunity

A

FIRST NAME LAST NAME - 20XX GX CPO

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35
Q

What is the Proposal Workflow

A

From the Opportunity > Create Proposal > Fill out > Generate > Download as DOCX > Edit > re-upload as PDF/DOCX > Send to Customer

When it comes back > “Submit for approval” from Quote/Proposal

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36
Q

What is the Change Request Workflow?

A

From the Opportunity > Create Proposal > Fill out > Generate

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37
Q

For Customizable Options what is important to understand

A

never use the first box

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38
Q

Where is the cancellation link?

A

Salesforce Home > right side customer links > Cancellation form

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39
Q

What do you do after submitting a cancellation request?

A

put the email or text from the customer in the Box Folder

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40
Q

how do you submit for a Cirrus Experience

A

Create Quote/Proposal > Dropdown to “Turbine - Cirrus Experience” / Set PDF into Box .. FROM OPPORTUNITY Send for Approval

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41
Q

What are the Steps of the Sales Funnel

A

Leads > Qualified Demos > Orders

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42
Q

What is the ratio of Leads to Demos to Orders

A

10 Leads
4 Demos
1 Order

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43
Q

What are the Highest Success Lead Sources?

A

Other Sales People
CSIPS
CTC

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44
Q

What is the main structure of qualification?

A

Means
Mission
Motivation

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45
Q

what is the rookie mistake of qualificaiton

A

everyone is qualified

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46
Q

When can appearance be deceptive

A

Confidence can be deceiving

if they know what to ask, they may not be qualified

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47
Q

what questions hint toward qualification

A

Maintenance, Insurance, Hangar, Specific Missions, Financing

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48
Q

what are some needs vs wants?

A

Needs a partner/Leaseback - Not good. if they cannot get in line, they probably cant afford the plane

Want’s a partner/leaseback - maybe okay. Figure out their motivation for this

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49
Q

what is the importance of understanding business vs personal

A

Helps identify the timeline
could unlock tax benefits

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50
Q

is ULTRA qualified good?

A

it depends. they could flake at the opportunity for something else

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51
Q

how do you determine their mission?

A

ASK!
a little personal is fine

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52
Q

what percentage of their mission should the plane cover for satisfaction

A

80%

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53
Q

How can you look ahead to their predict their mission?

A

think about their family, route, runway, passengers, weather

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54
Q

how can you uncover their motivation?

A

Ask questions about everything and build rapport.

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55
Q

what are some reasons for “Now”

A

Selling Business, retiring, business growth, health scare, quality time with family

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56
Q

How can you use their WHY NOW reasons?

A

help them envision themselves doing those missions

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57
Q

what are some red flags at a demo

A

showing up for a demo asking questions like they have not done any homework

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58
Q

What are are the steps to the sales funnel

A

Leads
Qualified Demos
Signed Orders

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59
Q

What is Section 179

A

Tax play for businesses where they can write off a certain amount more than just annualized depreciation.

Only Applies to New Assets

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60
Q

what is bonus depreciation

A

a percentage of Additional depreciation beyond Section 179 (if new) and for any amount (used).

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61
Q

What is MACRS

A

Modified Accellerated Cost Recovery System

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62
Q

How does MACRS Work

A

It’s a set depreciation schedule for an asset. this is applied after Section 179 and Bonus have been applied.

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63
Q

Basically, What is Recapture?

A

Basically it’s paying the tax on the asset not paid at the initial purchas.e

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64
Q

Give a recapture example.

A

Someone who bought a 3M used airplane and received 80% Bonus Depreciation, was able to use 2.4M of the purchase toward decreasing their income in that year. According to the government, the airplane now has a value of 600k. If at some later date, they then sell the airplane for 2.6M, the government would come recapture taxes for the difference. 2M in this case. That value is taxed at a recapture rate, which is typically higher than the long term captial gains rate

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65
Q

Why is the use of the airplane (active/passive income) important?

A

The tax benefit only applies to the business it relates to.

If it’s a passive account to make money, your active business cannot take tax benefit for the asset, and vice versa.

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66
Q

what is a Use Tax

A

paying taxes on what you use?

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67
Q

Who are the three Aviation Tax groups?

A

Daniel Chung (ATC)
Bart Peters. (Business Aviation Group)
Advocate Tax Group

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68
Q

What are the considerations for using ATC (Daniel Chung)

A

Don’t use if it’s a leaseback
more conservative
easy and straight forward
not very aggressive
less likely for an audit

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69
Q

what are considerations for using Bart Peters

A

Will protect you
more aggressive for benefits
more likely for an audit, but they will help protect you

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70
Q

What are the considerations for using Advocate Tax?

A

They are really good at big business and big companies
they are expensive
like to use lawyers for protection

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71
Q

How do state taxes work?

A

you must pay state tax when you buy the plane.
some states allow a use tax
Many states have a “commercial use” exemption

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72
Q

What is a “fly away” state

A

It’s a state that allows you to close on the airplane, then “fly it away” to another state where you will pay the state tax

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73
Q

Who can benefit from Section 179 Taxes?

A

Businesses

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74
Q

what defines business use, generally?

A

if greater than 50% of the flying is for business

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75
Q

What are the average durations of MACRS Schedules?

A

personal - 5 years
commercial - 7 years

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76
Q

What is the Bonus Depreciation in 2024

A

80% and decreasing by 20% Each year

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77
Q

How do you calculate recapture?

A

Calculate the delta between the asset value (depreciated) and actual value (potential sale value). you pay taxes on that amount

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78
Q

what is a casual sale?

A

non-dealer transaaction for an infrequent seller

different tax rules apply for this

should seek tax consultant advice

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79
Q

What is a good transition into discussing their intention to finance?

A

“Have you considered whether you will finance or not?”

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80
Q

What is a red flag regarding finances?

A

listen for “waiting for a deal”, then i’ll buy

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81
Q

how do you deal with “I have my own bank”

A

ask about that banks airplane transaction history.
this can lead to unfavorable conditions

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82
Q

What is sketchy about partnerships

A

banks assume that one will fall out, so the others need to be able to carry the loan

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83
Q

what is a rate lock period

A

usually 30-45 days
could sweet talk up to 60

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84
Q

what are the common terms for loans?

A

personal - 20% down and 20 years
commercial - 20-25% down and 12-15 years

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85
Q

What is Hull Insurance

A

covers damage to the airplane

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86
Q

what is liability insurance

A

protects the person who holds the policy by paying for damage to people/property on the surface and in the airplane

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87
Q

what is the broker of record?

A

brokers will shop around to find the best deal for YOU. they should know everything about your flying experience

you cannot shop around brokers after you have one looking

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88
Q

What is open pilot clause

A

allows a pilot to be covered if they meet the policy minimums

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89
Q

why is flying on an open pilot clause dangerous

A

an insurance company can come after a pilot who was okay flying under the OPC, but who did not get a waiver of subrogation or “additional insured” status

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90
Q

what is Subrogation

A

the act of an insurance company going after the “responsible” party

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91
Q

Cirrus has a non-owned pilot policy for their pilots, who do you get it from?

A

Sales support can get it from the insurance company

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92
Q

What is $1M Combined Single Limit?

A

“1 Million Smooth” -
allows you to use the full 1M however you want with no sub limit

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93
Q

who can get 2M Smooth Insurance

A

pilot needs at least an instrument rating, sometimes commercial

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94
Q

When will you see 3-5M smooth policies?

A

usually propilot flown under a management company or larger policy

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95
Q

What does Liability Insurance cover?

A

the person who holds the policy for damage on the surface

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96
Q

What does Hull Insurance Cover

A

damage to the aircraft

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97
Q

What emails should you save?

A

emails associated with commitments

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98
Q

what is non-disparage

A

don’t talk bad about anybody else

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99
Q

what is there to know about Cirrus IQ and Privacy

A

We want the data in the event of an accident. data is the only truth.

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100
Q

what can you change on a contract?

A

the addendum. never the T’s and Cs

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101
Q

what should you do before submitting an addendum?

A

have an ED or Boni Review it

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102
Q

what should be avoided in the orderers name?

A

“or assigns” .. then they can reassign it

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103
Q

What do you do with an NDA

A

Have legal review it first

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104
Q

what do you do if they ask you to sign the logbook?

A

dont.

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105
Q

What do you do with accients

A

keep rumors to yourself
call 911
Call Cirrus Accient line

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106
Q

What are the three M’s to Quailfication

A

Means, Mission, Motivation

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107
Q

What’s the rookie Mistake

A

Everyone seems qualified.

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108
Q

What are the “good” questions to qualify on

A

asking about Mx, Insurance, Hanger, Specific Missions

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109
Q

What are “bad” questions for qualifying

A

“looking for a demo”

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110
Q

Needs vs Wants

A

If they cannot get in line, they probably cannot afford the plane with a partner

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111
Q

What do you want to find out about their “mission”

A

Business/Personal
does it fit 80% of their missions
Anticipate their mission at delivery
what is their next mission

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112
Q

what are big aspects to motivation?

A

why now
selling business
business growth
time = money
health scare
kids to college
What’s In It For Me

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113
Q

What describes the best tone for negotiation

A

Smile and Slow Down

114
Q

what are the three types of voices

A

Late night DJ
Positive and Playful (DEFAULT)
Direct and Assertive (RARE)

115
Q

What is mirroring

A

Repeating the last three critical words

116
Q

What is the best way to use a mirror

A

“I’m sorry”, [MIRROR], Silence. Repeat.

117
Q

What is Labeling

A

validating someones emotion by acknowledging it

118
Q

How do you label?

A

listen, recognize, and examine all possible outcomes.

It Sounds/Seems/Looks like ______

119
Q

What is Flanking

A

Identifying an issue or contention point and introducing another consideration

120
Q

What can help support during flanking?

A

another party. an “expert”

121
Q

What are the three closing techniques

A

The assumptive close
the urgency close
the summary close

123
Q

What is the assumptive close

A

you assume they have made the decision to buy.
“how would you like to proceed”

123
Q

what is the urgency close?

A

Creates Urgency.
“the offer is only available until_____. are you ready to proceed?”

123
Q

What is the summary close?

A

Summarize key benefits to reinforce values

“this product with save you time and money while improving your productivity. are you ready to make the investment?

123
Q

What are calibrated questions?

A

How and What questions that get you to “thats right”

124
Q

What is a black swan

A

Finding a piece of information that changes the course of the negotiation

125
Q

What is the power of hopes and dreams?

A

if they visualize what they want to get out of the purchase, they are more likely to commit

126
Q

what is the art of concession

A

labeling your consession to show benefit..
make a list of items before a negotiation

127
Q

What is tactical empathy

A

Understanding their mindset and feelings to make them feel heard

128
Q

how do you show tactical empathy

A

play devils advocate and empathize.

129
Q

what does tactical empathy do?

A

it helps you understand emotions and perspective to build rapport, establish trust, and gan insight into motivations and needs

130
Q

what are they key principals to tactical empathy

A

Active listening
validating emotions
finding common ground
acknowledge their point of view

131
Q

how do you actively listen

A

paraphrase, ask clarifying questions, and reflect back their emotions

132
Q

how do you validate their emotions

A

acknowledge their feelings and show you understand them

133
Q

how do you build on common ground

A

emphasize it when you find it to build rapport

134
Q

how do you acknowledge their point of view?

A

even if you disagree, acknowledge it. this creates a respective and collaborative enviornment

135
Q

what are the steps in the sales process

A

lead gen
qualifying
demo flight
negotiate and close
dlivery
maintain delivery

136
Q

how do you make the deal?

A

make sure you remind them what’s important to them - mission and enjoyment

emphasize the other things they get with order - a solution to their need plus pilots, maintenance, network, etc.

137
Q

what should not be of question when negotiating

A

qualification and needs

138
Q

what do you do after the demo

A

sketch a plan forward to get a commitment to something

139
Q

What are some negotiation tips?

A

start laying the ground work as soon as you know

know your limits

make them feel in charge

140
Q

What are negotiation strategies

A

frontal - best when having a distinct advantage

flanking - moving the goalpost

141
Q

what are some negotiation traps

A

they will ask for more than they expect and they won’t say yes to the first offer

142
Q

why is time your ally in negotiations

A

80% of concessions are made in the last 20% of the deal

143
Q

how do you handle objection?

A

Make sure you listen carefully and understand EXACTLY what they are saying

144
Q

what are the p’s of objection

A

preparation
pause
paraphrase
probe
patience
posture

145
Q

what is preparation in objection

A

be prepared and knowledgable in the product and WHY it’s imporant to them

146
Q

what is pause in objection handling

A

allow them to finish and hear all of their objection.. then THINK for a second

147
Q

what is paraphrasing in objection handling

A

if you’re not clear, paraphrase to gain agreement. this hleps build trust

148
Q

what is probing in objection handling

A

ask a lot of questions to get them talking

149
Q

what is patience in objectino handling

A

making sure you understand the the question before answering

150
Q

what is posture in objection handling

A

stand tall and firm to send a message of confidence

151
Q

How can you make a close easier

A

lay out the steps and the process
let them know what they dont need done to close
make the big decision into a series of small ones

152
Q

how do you learn and improve your sales tactics

A

keep a list of sales and what you learned from each

153
Q

what are some common black swans

A

End of year taxes

Scarcity - things are going fast

154
Q

What is an accusation audit

A

accept that it’s been a problem, but talk about why it’s better and what we’re doing to return to normal

155
Q

What are some red flags in understanding what they want/need

A

“I” is a red flag
“we” is better

156
Q

How do you build a tactical village

A

find a raving fan customer that can help you sell airplanes

Use your network

157
Q

What are the four personality types

A

togethness
enterpriser
analyzer
motivator

158
Q

describe a togetherness person

A

likes cooperation
want’s to please everyone
difficult making decisions

159
Q

how to identify a togetherness person

A

they want to like you before they trust you
they pay close attention
let them know you care

160
Q

describe an enterpriser

A

results oriented
competative
risk taker
impatient

161
Q

how do you recognize an enterpriser

A

busy eyes
confidence
smirking

162
Q

describe analyzers

A

accurate
planning
factual
tend toward pessimism
analysis paralysis

163
Q

how do you notice an analyzer

A

scanning
scrutinizing
non-animated
slow/meticulous

164
Q

describe a motivator

A

entheusiastic
high energy
flexible
impulsive
get’s bored easily

165
Q

how do you deal with a motivator

A

focus on payoffs
pick up the pace and energy
free flowing
big smile

166
Q

what are the timeframes to listen for?

A

immeidate
mid-term
long term

167
Q

how do you work with a near term timeline

168
Q

how do you work with a mid-term timeframe

A

avoid being pushy

169
Q

what do you do with a long term timeline

A

investigate why

170
Q

what does timeframe reveal

A

emotional intelligence profile factors

means, mission, motivation

171
Q

What’s a good question to disarm new vs used

A

Do you buy new or used cars? .. Why?

172
Q

What are key considerations for new v used?

A

cashflow perspective - warranty and CMX/Factory

Unexpected and Routine Mx Costs

173
Q

How do you notice objective handling?

A

they are not perceiving the solution

174
Q

how do you understand objection or resistance?

A

have you listened?
do you understand the solution they need?
have you communicated well?

175
Q

what should you ask yourself if you get resistance?

A

no trust?
no need?
not the right solution?

176
Q

what should you avoid when receiving resistance?

A

avoide the power close
review needs/wants
review solutions

177
Q

how should you respond to objection?

A

make sure you understand
answer their rejection to remove fear
propose solutions and shift the risk

178
Q

what should you do post delivery

A

introduce cirrus services
maintain communication
offer resale when the time comes

179
Q

what are the 4 ways of telling stories

A

verbally - telling
visually - with photos
written - data for analyzers
digital - Media/Social

180
Q

what are the main points of a good story

A

make it REAL, make it COMPELLING, make it ACTIONABLE

181
Q

What’s next? G8/G3

A

HA. They don’t tell us that and i don’t want to lie to you. You tell me, what do you want to see?

182
Q

Are there any incentives?

A

Cirrus doesn’t do any incentives/discounts. we are the manufacturer, not a broker or dealer. we don’t have the built in flexibility like they do

183
Q

I don’t want the last of the Gxx

A

That’s never our intention, but then you know you have the most matured product benefits

184
Q

What builds a good post delivery discussion?

A

Ask them if they have any questions
ask them what else they need to make a decision
use the high to have them agree to a plan to a decision

188
Q

Why is it important to manage your pipeline?

A

You can get into a boom and busy cycle

189
Q

How can you keep your pipeline full

A

Always be lead generating. Manage your time to keep people moving through the system

190
Q

Why is it important to keep people coming into your pipeline all the time?

A

They go through the system at different rates.

191
Q

What’s best for a PreOwned sales person regarding pipeline?

A

Try to have people ready to commit all the time.

192
Q

How many days per week should be spent in the office and managing the pipeline?

A

2 days MINIMUM

193
Q

What’s the simple math to making quota (12/year)

A

In the last 90 days:
3 orders
12 demos
30 leads

194
Q

What advantage does CPO have over the PreOwned partners

A

We have an entire history on our customers in SalesForce.

195
Q

What is the importance of asking about timeframe?

A

This tells you how much effort/time to give them right now.

196
Q

If you get the timeline wrong, what are the hazards?

A

It can build urgency and
You can come off as aggressive

197
Q

What’s a good indicator for timeline?

A

I’ll have the money or time when ______.

198
Q

What does a long timeline tell you?

A

There is another indicator for a decision.

199
Q

What are some other indicators to look for when a long timeline exposes itself?

A

Money problems
Mission problems

200
Q

How can you ask about timeline details

A

Directly… if you have rapport.

If not, build some rapport, then ask.

201
Q

What’s a good way to get back to timeline

A

Once you have good rapport:
“Hey, I want to go back” or “if you don’t mind me asking”

“What’s so special about your timeline?”

202
Q

If they’re on a short timeline, what should you do:

A

Start asking about configurations, price, color, financing, insurance

203
Q

Why is it important to ensure they’re on a short timeline before demoing them.

A

You shouldn’t commit time to them unless they’re ready to commit a deposit to you

204
Q

How important is timeline questions:

A

As important as Means, Mission, and MOtivation.

205
Q

If their means, mission, and motivation are NOW, but their timeline isn’t, what do you do?

A

Build rapport and ask!

206
Q

What is the BLUF of Post Demo Activities

A

Understand that they feel like they owe you. So make a plan about the path forward that’s BOUND

207
Q

Do you need an order commitment after a demo?

A

Not quite, but at minimum you need to get a timeline and action list to get a commitment.

208
Q

What’s a good way to start this conversation?

A

“So what did you think?”
Then let them talk.

209
Q

What’s the forward approach to getting commitment after a demo?

A

So are we doing this? Are you ready to move forward?

210
Q

What’s the cautious approach to get commitment after a demo?

A

Sounds like a lot of questions are answered. What else do you need to make a decision?

211
Q

What is the timeline after a demo to get a commitment?

A

Hours, maybe days.
Signed orders 5 months later - 2%
Signed orders within 2 weeks - 30%

212
Q

How soon after a demo should you check in?

A

That day/evening. Text/email.

214
Q

Should there be any new information after a demo?

A

NO. You should have covered everything before demoing them.

215
Q

How to close an analyzer

A

Make a plan after the demo.
What do you need to make a decision?
Do you have everything to move forward?

Answer them in hours to get them what they need.

Set a timeline: should have everything by ____ to make a decision.

216
Q

How to close a motivator?

A

At their height, right after the demo:
are you ready to do this thing?

“Depends on the deal you give me” is a yes..

217
Q

How do you close togetherness?

A

Get the family on board.
Start to play them. Asking them if they have any questions, keeping the pilot for last after all the family have been satisfied.

218
Q

How do you close a CEO/enterpriser?

A

Similar to a motivator, but with more formality.
Do you need more time to decide?
Now that you’ve seen it all, do you need anything else to make a decision?

219
Q

How can you decide how to close?

A

Figure out their personality profile and get in their mind.
“What are they thinking?”

220
Q

What are good words to use for closing?

A

“Move forward” .. nobody likes to go back
“Can you swing it” .. if you know it. And have rapport

221
Q

What is the assumptive close

A

Pretending they have said yes. Just start talking about aesthetics, training, delivery, etc.

222
Q

What’s important if they’re old school, or more blue collar

A

A hand shake.

223
Q

When they start negotiating, what’s best?

A

Disarm it.
“What are you trying to steal it from me?”
“Look at friends and family and “oh here comes the negotiator”

224
Q

How can we motivate partners for PreOwned.

A

Work with them to get to new

225
Q

What are the two possible outcomes regarding your relationship with the customer following an escalation?

A

Your relationship will be way better, or way worse.

226
Q

what are the three main steps to dealing with an excalation

A
  1. Let them empty the well of anger and frustration
  2. Dont hold any bad news back. if there is more, let them know
  3. Rebuild from rock bottom
227
Q

What’s important to remember when letting the customer let their frustration out

A

first 5-10 mins is just emotion
Don’t Interrupt
don’t pass judgement
don’t agree/disagree
emphasize without sympathizing

The well has to be empty before the healing can start

228
Q

why is it important to make sure you don’t hold any bad news back when dealing with an escalation?

A

you have to get to rock bottom, You can get there WITH them to setup getting out TOGETHER

229
Q

How do you start building from rock bottom during a excalation?

A

“how are WE going to get through this”
“neither of us wanted to be here, we’re going to get out together”

DO NOT MAKE PROMISES
emphasize this is not the experience we want for our customers
don’t start selling a new plane

230
Q

how do you respond to “how is cirrus going to make this right”

A

I don’t know if we will ever fully make it up to you. but we have a great team that can help us get back to where we should be

231
Q

What is “THE THING” when dealing with an escalation?

A

getting the plane fixed.

anything else is secondary

hurry to fixing the plane and treating them well

232
Q

what goes to the excalation committee and what doesn

A

If you can solve it for less than a tank of gas.. do it

if it fits within the incentive and is a new sale - do it.
if it fits within the incentive but is not for a new sale, bring it to Boni

233
Q

What should be your thinking around when the customer mentions a lawsuit?

A

One - Venting

Twice - start taking them seriously, could be venting still

Third time - Brief the legal team

Remind them that once they involve lawyers, I’m out. I won’t be able to talk to you, help you, or push progress anymore.

234
Q

What sets cirrus apart in our marketing?

A

we focus on the experience of the airplane first, not the airplane.

235
Q

All else (specs) equal where does the advantage come from?

A

Other things that are not specs. Service, lifestyle, CPO, training network, etc.

236
Q

If your airplane and the competitor airplane does their mission, does the overage matter?

A

NO!
if the plane does the mission +10% or the mission +40%, it doesn’t matter

237
Q

When should you deploy a direct attack?

A

ONLY when you have overwhelming superiority

238
Q

What is flanking

A

Moving the goalpost.
Focus their attention to things that are not comparable, without mentioning the competitors.

“Let me show you why I think we sell so many airplanes”

239
Q

How to cater to a business owner in their prime

A

Time = Money

They are short on time doing everything for their business.

they are looking for ways to extend the reach of their time

240
Q

How can you cater a sale to an executive

A

they are money rich, time poor

it’s a time machine. They don’t have time for nonsense

241
Q

what annoyances to business owners and execs want to avoid

A

maintenance hassles
regarding buying preowned to save a few bucks

242
Q

what do business owners and execs appreciate when buying

A

convenience, low hassle, simplicity, and time savings

243
Q

what’s a good tactic when dealing with a busiiness owner or exec?

A

They want a deal, but remember, you can handle all of this while they run their business.

244
Q

How does the mentality shift for a retiring business owner or exec?

A

they are now time rich, but cautious about longevity of money

245
Q

what are retirement pilot motivations?

A

flying to and with parents
flying to and with kids
flying for travel with spouse

246
Q

what emotional point is important for retiring/retired people

A

“How many years are you going to be able to fly?”

247
Q

what advice is good for a retired pilot?

A

“you don’t have to buy from me, but for god sakes, do it now”

248
Q

Why is it better for pilots to transition earlier to the Cirrus

A

the younger they are, the easier it is.

(USE MY TRAINING EXPERIENCE TO EMPHASIZE THIS)

249
Q

what is the mindset of a good mentor/coach/salesman?

A

inhabit their mind.
predict their behavior by listening

250
Q

what’s key to pre-briefing a customer call?

A

what 2-3 questions are you aiming to get answered?

251
Q

what should you focus on during a sales call?

A

asking questions to guide the conversation to your pre-breifed questions. it’s not a speech. don’t focus on your talking points

252
Q

when are you adding value as a salesman?

A

when they’re asking questions

253
Q

what is the fastest way to break the salesperson stigma?

A

drop the pitch and build a real connection. focus on listening and helping

254
Q

why is a phone call better than email?

A

you can pickup tone, emotion, and cues.
emails deliver data

255
Q

What is the base of having a purpose?

A

you have to be comfortable with yourself

you have to be comfortable talking to all people

256
Q

why can being an aircraft salesman be lonely?

A

you run your territory.
there is not really a “pilot progression”

257
Q

what things motivate salespeople?

A

money
competition
lifestyle

258
Q

how can you be exceptional in the time as a salesman?

A

leave a legacy!
do a legacy project and leave things better than you found them

259
Q

Who is going to make sure you’re taking care of yourself?

A

NOBODY except youself

260
Q

How do you determine your purpose?

A

what do you hope to gain from this?
what does this mean for 5,10,15 years down the road?
How are you going to add value?

261
Q

what is the root of your purpose statement?

A

how you will spend your time, talents, and energy

262
Q

What do high achievement people do when they have extra time?

A

activities that yield the most tangible accomplishments

263
Q

both business and personal disasters are from the same thing, what is it?

A

allocating fewer resources to the things that they say matter most

264
Q

How can you prioritize and plan your day?

A

be focused - manage priorities, concentrate attention, see the task through

265
Q

how often should you reprioritize and plan your day?

266
Q

what will happen if you don’t spend your time smartly

A

others will spend it for you

267
Q

How do you best utilize your talents

A

focus on your strengths to know where you can win

268
Q

what is the best way to know your strengths

A

get feedback from others.. you generally don’t know your strengths.

269
Q

What are some ways of understanding your work?

A

How do I process Information?
Do I accomplish most alone or working as a team?

270
Q

why is it important to know your weaknesses?

A

it takes more energy to fix mediocrity.

Build and Trust the team.

271
Q

How do you compare your expectation with your results?

A

don’t try to change yourself.
channel yourself.

272
Q

what is the most important thing to understand about Time and Energy

A

Time is a Finite Resource
Energy is a renewable resource

273
Q

What are the 4 aspects of energy?

A

Physical Energy
Quality of Energy
Focus of Energy
Purposeful Energy

274
Q

what is physical energy

A

The Body

Diet, Exercise, Sleep
Plan around natural rhythms (Circadian, Ultradian, Infradian)

275
Q

what is Quality of Energy

A

diffusing negative energy by fueling positive energy

bring yourself up the Mood Elevator

276
Q

what is Focus of Energy

A

Reduce distractions and implement Ultradian Sprints

Proper Urgent vs Important work

notice your peak energy time and utilize it for working periods

277
Q

what is purposeful energy

A

identify ‘sweet spot’ activities and do more

focus time and energy on what you consider most important

278
Q

How can you recharge your energy?

A

recognize energy depleting behaviors and separate from them when you need the energy

279
Q

why should you avoid distractons

A

there is no such thing as multi-tasking.. only task switching

280
Q

how do you prioritize the NOW

A

be either fully engaged, or strategically disengaged