CIPS D4 Flashcards

1
Q

Outline FIVE potential benefits of using Key Performance Indicators (KPIs) as performance measures

A

• They can provide motivation to achieve or surpass a specified performance level, particularly if they are
linked to incentives, rewards or penalties
• They can provide support for collaborative buyer/supplier relationships by enabling integrated or two-way performance measurement
• They provide the ability to compare year-on-year performance which can allow the identification of
improvement or deterioration trends
• They can allow focus on key areas of results: examples of which might include cost reduction and quality improvement
• They assist the clear definition of shared goals which can facilitate cross-functional and cross-organisational
teamwork and relationships
• They should lead to reduced conflict arising from such causes as confusion of goals/objectives and unclear
expectations
• They can set clear performance criteria and expectations to motivate compliance and improvement
• They can assist the managing of supply risk by controlling quality, delivery, value for money, etc.
• They can support contract management to ensure that agreed benefits are obtained
• They can provide feedback for learning and continuous improvement in the buyer/supplier relationship,
both for the supplier and the purchasing department.

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2
Q
Explain the typical content and
use of the following contract schedules:
 (i) Health and Safety requirements
 (ii) Non-disclosure agreements
 (iii) Use of subcontractors
A

 Health and safety requirements: Here a schedule may be used to highlight all parties’ statutory duties
in regard to workplace health and safety (e.g. under the 1974 HASAWA in the UK). The schedule may
also be used to state agreed terms in relation to: the health and safety policies with which both
parties are to comply; arrangements for the monitoring of health and safety standards and staff
training; health and safety records and reporting; the reporting of critical incidents all relevant
standards, law and regulation which apply to the agreement.

 Non-disclosure agreements: These are used where strict confidentiality is required because
commercially sensitive information may be exchanged in negotiation and/or performance of the
contract. Here, a separate non-disclosure agreement might be included in the contract as a schedule.
This should define ‘confidential information’ (i.e. information that is specifically applicable to the
contract) and stipulate that the other party will take all necessary steps to keep such information
confidential and apportion liability for damages in the event of breach.

 Use of subcontractors: A subcontracting and assignment clause in the main contract might be used to
prevent any assignment or subcontracting of work or service provision by the supplier to a third party
without written consent by the buyer. A separate schedule may set out the details of such an
agreement such as: circumstances in which the supplier may and may not be permitted to
subcontract; notification and notice periods for buyer approval of nominated subcontractors; policies
and standards to which any subcontractor must comply and specimen forms for subcontractor prequalification
or rating.

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3
Q

Outline THREE elements of the opening stage of a negotiation

A

• Rapport building: attempting to ensure that the negotiation proceeds in an integrative way rather
than in a distributive way.
 Assertive communication: clearly stating your opening position as well as your desired outcomes in a
non-aggressive way.
 Using questions to elicit information from the other party as well as clarification of issues
 Listening actively and efficiently in order to gain maximum information from the other party in order
to understand (e.g.) their body language, tone of voice, feelings, etc. as well as the content of what
they are saying. This would give a good idea of their negotiation objectives and how they will pursue
them.
 Using facilitating behaviours to check understanding as well as clarifying any issues, asking for
information and summarising sections of the discussion.
 Utilising verbal and non-verbal ‘signals’ to condition the other party. This would include setting the
tone, signalling confidence and intentions, etc.
 Creating an atmosphere conducive to agreement. This might involve social interchange; expression of
shared goals; avoiding issues that might irritate the other party and emphasising common ground.

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4
Q

Explain the closure phase of a commercial negotiation.

A

 It ensures that the final summary is as agreed in the negotiation meeting(s). This is a process known
as ratification.
 It provides a foundation for the ongoing buyer-supplier relationship, based on mutual commitment
to formally and mutually agreed terms and conditions.
 It provides a tool for gaining stakeholder ‘buy in’ to the agreement, on the basis of the authority of
the ratifying parties.
 It provides an agenda for action and allocation of responsibilities and accountabilities, so all parties
know what they have to do when the contract operation starts.
 The minutes or summary acts as a written record and confirmation of the agreement, should this be
required for follow-up, control and/or dispute resolution.
 Formally and mutually agreed points can be incorporated into the development of contracts without
further discussion.
 Follow up of any outstanding points from earlier stages in the negotiation.
 Evaluation of the negotiation process, activities and outcomes.

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5
Q

Examine FIVE resources required for an effective face-to-face negotiation meeting.

A

 Personnel: Any negotiation requires sufficient staff with the right skills for each stage of the meeting
including participants and support staff (personnel that can provide relevant data). Facilities staff
might also be required to provide (e.g.) refreshments.
 Finances: A budget is required for items such as room hire, refreshments, travel to a negotiation that
is not ‘at home’ and any conferencing facilities that may be required. Answers might also discuss fees
for support staff providing expertise or for mediators in negotiations where conflict is to be resolved.
 Time: Sufficient and appropriate time should be set aside for a single meeting or series of meetings,
as required. A single meeting can also be broken down within a day if work/options are to be
reviewed. Allocation of time for preparation and for follow-up work and/or follow-up meetings will
also need to be considered.
 Information: This is a key resource for communication within the meeting. It is also an activity in
preparation for the meeting such as market analysis, supplier, market, environmental factors,
bargaining positions etc. Such information can help the buyer have some insight into what the
supplier’s pricing structure and negotiation objectives might be.
 Space: The venue should be selected to suit the requirements of the negotiation. This could ‘home’ or
‘away’ or on neutral territory. It should be suitably set up and equipped. This is the opportunity to
create the appropriate layout and surroundings to suit the negotiation. Equipment including visual
aids, breakout rooms and refreshments should be made available.
 Information and communication technology: In ‘virtual’ negotiations, where participants are able to
see and interact with each other, telephones, tele-conferencing, web conferencing, information
access/sharing equipment, etc. might be required.

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6
Q

Suggest FIVE points that should be considered when preparing for a telephone negotiation compared with a face-to-face negotiation.

A

 Prepare timing of the call by pre-arranging a suitable time for both parties and ensure you have the
correct, preferably direct telephone number to call.
 Prepare an agenda for the call and share the agenda – by (e.g.) sending it by e-mail before the call – if
appropriate.
 Prepare questions to ensure the understanding of issues by both parties and to overcome the lack of
non-verbal cues. ‘Open’ questions are considered to be useful here.
 Make a note of all conversations that have taken place between both parties prior to the call.
 Prepare to listen carefully to the other party’s tone and intonation, and be ready to check
understanding of both parties, as they will not be able to seek non-verbal feedback.
 Ensure that there are minimal environmental distractions such as background noise if you are making
the call in a busy office. It is best to take the call in a private office.
 Prepare stronger cases or arguments as they may prevail to a greater extent in telephone
negotiations.
 Take steps to initiate the call as there tends to be a power advantage to the party who makes the call.
 Prepare yourself psychologically as telephone calls create psychological pressure to conclude a deal
before hanging up.
 Problems with technical, environmental or background noise may interfere with telephone
negotiations so precautions should be taken before the telephone call. This includes ensuring that the
equipment and telephone line are working appropriately.

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7
Q

Examine FIVE types of supplier relationships, within the ‘relationship spectrum’,
that can impact commercial negotiations.

A
  • Collaborative relationships are the ones towards the bottom of the above list. They seek to find and develop
    longer term mutually beneficial outcomes as well as working on ways to jointly add value in the supply chain.
    Here, relationships should develop trust and obligation; sharing information and improvement targets. In
    these relationships, parties are treated equally. This is an equally effective relationship type for a) suppliers
    with potential to improve profit for the procurement organisation as well as b) suppliers who pose a real risk
    and need to be closely managed.
  • Adversarial relationships, towards the top of the list are characterised by the desire to ‘win’ even at the
    expense of the other party. In such relationships there is a lack of trust and a focus on short-term
    transactional deals. Cooperation is limited and mutual interests are not recognised.
    Pass grade answers will give an explanation of any FIVE of these relationships including how they might work
    in practice.
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8
Q

A best-practice tender procedure would include a number of steps for the preparation of he invitation to tender.
Outline FIVE steps that should be included in a best-practice tender procedure.

A

• Preparation of detailed specifications and draft contract documents. The purpose of these is that potential
bidders can present a realistic quotation that includes all important features
• Advertisement of the requirement: this should include tender procedures that should be followed and the
required tender process timetable
• Sending out pre-qualification questionnaires, in response to expressions of interest from potential suppliers
if it is a selective tendering process. Timescales for response should also be included
• Issuing of invitation to tender (ITT) and tender documents to those potential suppliers responding to the ITT
within the prescribed time frame
• Arrangement for receipt of tenders (as sealed bids), for opening by the tender evaluation team after the
submission closing date
 Analysis and comparison of each tender with a view to selecting the ‘best offer’
• Arrangements for post-tender clarification, verification of supplier information and/or negotiation where
required
• Criteria for contract award to the supplier providing the ‘best’ quotation. This part of the process might
include de-briefing unsuccessful tenderers

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9
Q

Explain the purposes of a documented specification within a commercial agreement.

A

• Defining the requirement in a way that encourages all stakeholders, including users, to consider what they
really need and whether this is the best solution.
• Communicating the requirement clearly to suppliers so that they can plan to conform and perhaps use their
expertise to develop innovative or lower-cost solutions to the requirement.
• Minimising the risk and cost associated with any doubt, ambiguity, misunderstanding or dispute as to the
nature of the requirement and what constitutes satisfactory quality and fitness for purpose.
• They provide a means of evaluating the quality or conformance of the goods or services supplied so that
they can be accepted if they conform to the specification or be rejected if they do not conform.
• They can support standardisation and consistency where goods or services are provided by more than one source of supply.

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10
Q

Explain FIVE differences between integrative and distributive approaches to negotiation.

A

• Emphasis - integrative negotiation aims to achieve goals common to both parties, distributive
negotiation aims to achieve goals at the expense of the other party
• Strategy formation, in integrative negotiation, is based on openness, trust and information sharing
whereas in distributive negotiation there tends tom be secrecy, low level of trust and withholding
information
• Desired outcomes – in integrative, desired outcomes are expressed early so all parties understand.
Distributive outcomes are often misrepresented so the other party is not clear of what they are
 Strategies – integrative strategies are flexible and aimed at reaching an agreement whereas distributive
strategies are Inflexible and uses ploys to gain advantage
 Tactics – integrative buyers will refrain from threat tactics preferring a rational solution of issues and a
‘pull’ influencing approach whereas a distributive buyer will use threats, bluffs and ultimatums which
reflect a ‘push’ influencing style
 Integrative negotiators take flexible positions, to further the interests of the other party and develop
options. Distributive buyers are often inflexible and take a fixed position
• Approach – integrative approach is cooperative, assertive but not aggressive versus hostile and
aggressive
• Logical extreme – integrative approach is what is good for either party is good for both parties whereas
distributive seeks to block the other party from reaching their goals
• Attitude – integrative negotiation has a ‘win-win’ attitude whereas distributive negotiation has a ‘we win/you lose’ attitude.
• If an integrative negotiation reaches impasse then options such as introducing a mediator/arbitrator is
explored whereas in distributive negotiation, the negotiation might be terminated.

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11
Q

Discuss TWO reasons why a buyer might develop a ‘best alternative to a negotiated agreement’ (BATNA) when preparing for a negotiation.

A

• BATNA may be used as ‘leverage’ and would allow more assertive negotiation especially if the other party
wishes to conclude quickly
• BATNA prevents the need to accept terms which may be below a minimum acceptable position for the
buyer
• It gives the buyer a decision rule of when to refuse a ‘take it or leave it’ situation offered by the other party.
It provides a benchmark to avoid accepting a deal with unfeasible concessions which would damage the
feasibility of the deal and the on-going relationship
• It avoids a win-lose outcome and the risk of reaching an impasse.

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12
Q

Explain FIVE cultural differences between the parties to a negotiation that may impact on the negotiation process or outcome.

A
  1. Power distance: the extent to which the unequal distribution of power is accepted by members of a society or organisation. Cultures with greater power distance will concentrate decision making at the top level
    meaning that all decisions will have to be finalised by the leader. This tends to lead to a slower negotiation
    process.
  2. Uncertainty avoidance: how much members of a society or organisation are threatened by uncertain and
    ambiguous situations. If a negotiator comes from a culture with high uncertainty avoidance, they are likely to
    seek stable rules and procedures for the negotiation.
  3. Individualism/collectivism: this relates to the tendency to take care of oneself versus the tendency to work
    together for the collective good. Some cultures tend towards individualism and others tend towards
    collectivism. In a collectivist culture, negotiations with the same party can continue for years and a change of
    negotiator may mean a change in the relationship. In individualistic societies, negotiators are considered to be
    interchangeable. In commercial negotiations, negotiators from individualistic cultures are likely to negotiate
    on their own whereas those from collectivist cultures are more likely to want to negotiate on a team basis.
  4. Masculinity/femininity: this relates to the extent to which highly assertive masculine values predominate
    as opposed to sensitivity and concern for others’ welfare. Negotiators from ‘masculine’ cultures are more
    likely to favour distributive negotiations over integrative negotiation. Potentially, this is important because a
    negotiator needs to be in a position of knowing whether the other party is likely to take a distributive or
    integrative approach so that a suitable strategy, along with suitable tactics, may be developed.
  5. Long-term orientation: the extent to which thrift and perseverance are valued (long-term orientation) over
    respect for tradition, fulfilling solid obligations and protecting one’s ‘face’ (short-term orientation)
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13
Q

Discuss THREE merits of performance specifications in commercial agreements

A

• It can be much quicker to write a performance specification; and a performance specification is likely to
be a very much shorter document than a conformance specification, making it much easier and cheaper
for all interested parties to handle, amend, read and understand it.
• A performance specification places all risks of non-achievement of performance squarely with the
supplier. If the required performance is not met, then the supplier must remedy the situation, wholly at
their time and cost.
• A performance specification allows for innovation and new approaches to achieving desired/required
performance and to dealing with any problems that arise. This encourages flexibility and innovation in
the marketplace.
• The efficacy of the specification does not depend on the technical knowledge of the buyer (unlike
conformance specifications). The supplier may know best what is required and how it should be
manufactured.
• The potential supply base is wider than might be the case with a conformance specification. The
expertise of different suppliers might provide a wide range of solutions as to how a particular function
should be performed.

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14
Q

Explain why a ‘delivery note’ is a very significant ‘form’ in the ‘battle of the forms’

A

• The general principle (‘last document rule’) means that most often the supplier is in the
stronger position. The delivery note (when goods are physically delivered) is usually the last
‘form’ in the ‘battle’ (the last counter offer) so that this can be the document that determines
whose terms and conditions apply to the deal. The delivery note will hold the supplier’s terms.
• Goods inwards staff and other ‘receivers’ of goods and deliveries are often unaware of the
significance of the delivery note as a legal document and part of the contract. The risk here is
that the delivery note is not checked and then signed/accepted ‘sight unseen’ which means that the terms may not be in the interest of the buyer

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15
Q

Describe TWO ways in which a buying organisation might attempt to avoid entering into the
‘battle of the forms’.

A

• The buyer must send acknowledgement forms with all enquiries to potential suppliers. These
hold the buyer’s terms and conditions of purchase. Suppliers are required to sign and return
indicating acceptance.
• The buyer should reject quotations including the seller’s terms and the seller asked to sign an
agreement to meet the buyer’s terms.
• The buyer must send acknowledgement forms with all purchase orders to potential suppliers.
These hold the buyer’s terms and conditions of purchase. Suppliers are required to sign and
return indicating acceptance. If the seller uses its own acknowledgement and terms then the
buyer must write back confirming that delivery will be made on the buyer’s terms.
• The use of framework contracts (in their several different forms).
• By negotiated agreement, this can result in a combination of terms from both parties.
• Stamp delivery notes ‘goods received on buyers’ terms and conditions’ on receipt of goods.

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16
Q

Discuss FOUR advantages and FOUR disadvantages of a win-lose approach to negotiation.

A

Advantages include:
• Win-lose can bring more competitive advantage as the negotiator is targeted with obtaining
their objectives to the detriment of the other party’s
• Very focused
• Win-lose more appropriate for certain types of purchases i.e. transactional
• Win-lose often perceived as a powerful perspective/position
Disadvantages include:
• Win-lose could damage the buyer-supplier relationship, (not taking account of the other
persons perspective). May leave the ‘losing’ party feeling resentful
• Seen as a dominant/aggressive position
• Too much focus on achieving own objectives, could mean missing an opportunity
• Less flexible

17
Q

Explain THREE factors a buying organisation might consider when establishing its bargaining
position in relation to a supplier.

A

• The ability and cost to switch suppliers (number of potential suppliers, substitutes, level of
differentiation of product)
• Attractiveness of the buying account to the supplier (reputation, prompt payer, ethical dealings,
supplier development)
• Urgency of demand
• Knowledge/information about the supplier and its negotiating position
• The importance of each party’s resources to the other party
• Amount of existing business with the supplier (if any)
• Market position of the supplier e.g. market leader or contender
• Personal relationships/reciprocity
• Business relationships (if any)
• Future goals and objectives e.g. consolidation/acquisition.
Power and authority of those to attend the negotiation
• Size of the supply organisation relative to the buying organisation

18
Q

Explain FIVE details that a typical ‘Enquiry’ or ‘Request For Quotation’ (RFQ) form will include.

A

• The purchaser’s contact details - name, address, telephone and email address. These are necessary so
that each potential supplier will send a quotation to the right place/person.
• A reference number to use in reply: this would be a unique means of identification to provide ease of
referencing.
• A date by which the buyer should receive a reply. This should be related to date that decisions are
required for delivery of goods.
• The quantity and description of the goods or services required. This should include quantities, units of
measure, specification and grades etc.
• The required place and date of delivery. This should include the required method of delivery and
batch sizes as well as description of multi-site locations where relevant.
• The buyer’s standard (and any special) terms and conditions of purchase. These might include
warranties, guarantees, insurance etc.
• The buyer’s rules relating to terms of payment such as time and preferred methods of payment, currency and the payment process to be used.

19
Q

Describe TWO circumstances in which it may be appropriate for a procurement function to use a performance specification to specify
requirements in a commercial agreement.

A

• When the supplier has greater relevant technical knowledge and manufacturing expertise than the
buyer relating to the product/service to be purchased. Here, the buyer will be reliant on the supplier’s
expertise which makes effective supplier selection and evaluation very important.
• When technology is changing rapidly in the supplying industry. In this case, the use of performance
specifications would mean that the buyer will not specify out-of-date technology/methodology and
should get the best out of the supplier’s innovation capacity and technological development.
• When there are clear criteria for evaluating alternative solutions put forward by suppliers competing
for the contract (e.g. at the tendering stage). Here, the use of performance specifications should
make the appraisal of proposals from different potential suppliers easier to evaluate and compare.
• When the buyer has sufficient time and expertise to assess the potential functionality of suppliers’
proposals and competing alternatives, particularly if the supplier is using technology with which the
buyer is unfamiliar.

20
Q

Explain FIVE ways a buying organisation can improve its leverage with suppliers in a commercial negotiation

A

• Expert and information power – this could be increased through networking with (e.g.) other
customers of the supplier and gaining market intelligence as well as using strong data and/or expert
opinions to support the buyer or challenge the supplier’s arguments.
• Resource power – this could be increased by gaining authority from senior management to negotiate
contracts with higher levels of spend. It could also involve collaborating with suppliers to use total
resources from both parties to ‘increase the pie’ as well as identifying items to trade that are of more
value to the other party. All of these approaches would stimulate the supplier’s expectations of the
resources and rewards available and should, therefore, increase the buyer’s leverage.
• Legitimate power – the buyer might look to elevate their own status or that of a respected higher
authority (senior manager). This could also involve appealing to accepted decision rules such as the
fairness of the buyer’s solution and appeal to the necessity or urgency of the buyer’s needs/position.
• Structural factors in buyer-supplier power – this might involve consolidation of the buyer’s
requirements to increase volume and therefore value to the supplier and should improve the buying
organisation’s attractiveness to become a customer of choice to the supplier. The buyer could also
negotiate ahead of demand to avoid the negative impact of reduced demand or urgent requirements.
The buyer should ensure that suppliers are aware of substitutes and the buyer has a BATNA. All of this
would require preparation to anticipate supplier positions strengths and weaknesses and develop a
plan to manage these.

21
Q

Explain, using examples, how a purchaser might define the variables required when preparing for negotiation

A

• Price variables: unit prices; payment terms; discounts; past price adjustment clauses
• Delivery: lead-times; SLAs and/or KPIs; delivery windows; inspections requirements; transport
methods
• Contract: type of contract preferred; termination rights; warranties; possible use of subcontractors
• Quality: specification, complaints, standards,

22
Q

Explain how a purchaser might establish a range of acceptable positions for the negotiation of variables.

A

Answers should include the commonly accepted three scenarios to consider: the best case (like to
achieve), the worst case position (must achieve) and a realistic option (Intent to achieve). This is commonly
known as MIL.
The purchaser should know its own best and worst outcome for each variable and can estimate the other The purchaser should know its own best and worst outcome for each variable and can estimate the other
party’s best and worst positions. The range where these overlap indicates that there is room for negotiation
and the purchaser can prepare for this negotiation. If there is no range of variables, the negotiation will fail
unless an alternative concession is found which might change one party’s range of acceptance. For example, a shorter lead-time might encourage a purchaser to consider an increase in price.

23
Q

Explain FOUR tactics that may be used in a commercial negotiation.

A

• ‘Salami’: This is used when the supplier cannot persuade the buyer to concede on a large issue and so
‘slices’ it up into a collection of smaller issues and then tries to gain concession on each. This is done
because agreement on each small issue is more likely to happen than if the whole issue is discussed
at once.
• The ‘nibble’ (also known as ‘add-on’) might be used when the deal being negotiated is almost
concluded and the supplier asks for one more (small) concession that has not previously been
discussed. The purpose of this is to build up the supplier’s gains from the negotiation.
• ‘Split the difference’: is where the supplier knows that the midpoint between its position and the
buyer’s is favourable to itself and uses the tactic to persuade the buyer that it is a fair solution. This is
a ploy aimed at deceiving the buyer to some extent.
• ‘Good Cop/Bad Cop’: one interpretation of this tactic is where the supplier appears to sympathise
with the buyer and their requirements but ‘unfortunately’, the supplier has a much tougher
boss/manager who doesn’t allow much leeway. However, it should also be noted that more
generally good cop/bad cop refers to a situation in a team negotiation where one negotiator is
friendly and the other is not.
• ‘Russian Front’ : this is where the supplier offers the buyer two possibilities both of which are bad
from the buyer’s viewpoint and the idea is that the buyer should select the least awful one. This
would lead to the supplier gaining, however.
• ‘Empty larder’ (‘Mother Hubbard): here the supplier claims that ‘the cupboard is bare’ and they have
nothing else to offer so the buyer must accept what has been offered.

24
Q

Outline THREE examples of ‘active listening’ that may contribute to effective commercial negotiations

A

• Building rapport: this is creating a supportive listening and relational environment.
• Signalling attentiveness and interest: this involves using non-verbal encouragement such as alert
posture; leaning forward, appropriate eye contact and physical encouragement (e.g. nodding the
head).
• Signalling empathy: this is seeking to understand the other party’s perspective and to demonstrate
this to them. It might involve summarising what the other party has just said or maintaining a facial
expression appropriate to what the other party is saying.
• Engaging actively in the process: examples include summarising, reflecting on what the other party
has said, seeking clarification of statements made by the other party and asking questions.
• Giving encouraging and clarifying feedback: this is using the non-verbal encouragement mentioned
above as well as verbal encouragement such as asking questions, summarising or paraphrasing to
check understanding.
• Paying attention to non-verbal cues and processes: this is listening for underlying messages and
feelings and reflecting them back to the speaker (the technique of empathy)

25
Q

Discuss THREE merits of performance specifications in commercial agreements.

A

• It can be much quicker to write a performance specification; and a performance specification is likely to
be a very much shorter document than a conformance specification, making it much easier and cheaper
for all interested parties to handle, amend, read and understand it.
• A performance specification places all risks of non-achievement of performance squarely with the
supplier. If the required performance is not met, then the supplier must remedy the situation, wholly at
their time and cost.
• A performance specification allows for innovation and new approaches to achieving desired/required
performance and to dealing with any problems that arise. This encourages flexibility and innovation in
the marketplace.
• The efficacy of the specification does not depend on the technical knowledge of the buyer (unlike
conformance specifications). The supplier may know best what is required and how it should be
manufactured.
• The potential supply base is wider than might be the case with a conformance specification. The
expertise of different suppliers might provide a wide range of solutions as to how a particular function
should be performed.

26
Q

Describe TWO circumstances in which it may be appropriate to use a conformance specification in a commercial agreement.

A

 Where technical dimensions and weights are absolutely critical, perhaps in terms of sports and racing
equipment where exact match to a predetermined technical set of specifications and exact
compatibility are essential.
 Another situation could be in medical/pharmaceutical industry areas, where type approval is only given
to specific formulations, and the ‘recipe’ must be followed precisely.
 A similar situation may arise where foodstuffs are required to match recipes.
 Another might be in military applications, where conformance to battlefield configuration is allimportant.
 Conformance specifications are also useful for spare parts for existing plant and equipment.

27
Q

Using FIVE characteristics, compare collaborative (integrative) negotiation with adversarial (distributive) negotiation.

A

• Emphasis - integrative negotiation aims to achieve goals common to both parties, distributive
negotiation aims to achieve goals at the expense of the other party.
• Strategy – integrative is based on openness, information sharing and trust whereas distributive is based
on secrecy and low levels of trust
• Desired outcomes – in integrative, desired outcomes are expressed early so all parties understand.
Distributive outcomes are often misrepresented so the other party is not clear of what they are.
• Strategies – integrative strategies are flexible and aimed at reaching an agreement whereas distributive
strategies are Inflexible and uses ploys to gain advantage.
• Tactics – integrative has rational solutions and no threats whereas distributive has threats and
ultimatums.
• Positions – integrative has flexible positions, creative options and a desire to understand underlying
needs versus fixed positions defended by logical or irrational argument.
• Approach – integrative approach is cooperative, assertive but not aggressive versus hostile and
aggressive.
• Logical extreme – integrative approach is what is good for either party is good for both parties whereas
distributive seeks to block the other party from reaching their goal.
• Key Attitude – integrative attitude, ‘how can the goals of each party be achieved so that both win’
(‘win/win’) verses distributive attitude, ‘we win, you lose’.
• Options in case of impasse – integrative negotiation seeks to create new options or introduce
intervention whereas distributive opts for termination.

28
Q

Explain, with examples, the following terms

(i) Direct costs
(ii) Indirect costs
(iii) Fixed costs
(iv) Variable costs

A

(i) Direct costs - can be identified directly with a specific saleable unit of output. For example raw
materials and direct labour.
(ii) Indirect costs - otherwise known as overheads are the costs that cannot be identified with a
specific saleable unit of output. For example administration and selling costs, machine parts.
(iii) Fixed costs - costs that do not vary as output (production) might increase or decrease. Examples
include factory rent and salaries of (e.g.) managers.
(iv) Variable costs - costs that will vary as production volumes change such as raw materials. Hourly
paid labour related to output is another example.

29
Q

Suggest THREE reasons why it is important for a purchaser to understand a supplier’s fixed and variable costs when preparing for a negotiation.

A

 Understanding the costs can help to set the parameters for price negotiation.
 Other negotiation variables can be calculated such as cost reduction initiatives and .supplier
development targets.
 Understanding a cost per unit could give a common base to compare with other suppliers’ prices.
 Understanding variable costs will help to understand and agree economic and minimum order
quantities, as well as economies of scale.
 Understanding costs can help to analyse the justification for price increase requests.
 Understanding fixed costs is important to understand the suppliers ‘walk away’ position which is
usually where fixed costs cannot be covered.
 Understanding fixed costs can help to calculate profit.
 The buyer would be able to understand the supplier’s breakeven point.

30
Q

Explain THREE ways in which parties to a negotiation might reflect on their performance in the negotiation.

A

 Self- Analysis i.e. Personal development journal: this is for outlining negotiation experiences in
writing with a brief analysis of the outcomes; what happened and why; what could be done
differently/improved and what training or development might be useful.
 Critical incident analysis: here, ‘critical incidents’ in the negotiation process are identified and
analysed to establish what went well (or badly) and what learning can be gained from these.
 Post-negotiation review and evaluation: this might involve a meeting with your negotiation
participants and key stakeholders. The purpose is to analyse what went well and what went badly as
well as reasons for such outcomes.
 Feedback: this relates to your performance and can be sought formally or informally from other
participants including, in some cases, the other party to the negotiation.
 Monitoring post-negotiation behaviour: this can involve analysing the efficiency and effectiveness of
the agreement reached in the negotiation and may indicate the quality of the actual agreement
reached as well as satisfaction and commitment of both parties.
 Informal self-reflection, analysing feelings, thoughts and internal processes.

31
Q

Discuss FOUR tactics that could be used to influence the other party during a negotiation.

A

 ‘Salami’ – takes its name from thin slices of salami and refers to the idea of making concessions little
by little. The theory is that the other side will lose their overall view of the wider objectives when
faced with this technique, although they might ‘Salami back’ by attaching a cost to every concession
demanded.
 ‘Accommodation’ tactic – initially you accept the arguments put forward by the supplier but,
subsequently, point out the consequences to the supplier if these demands are insisted upon,
 ‘Switch tactic’ – in the case of emotional objections, change the subject,
 ‘Building block’ technique – progressively asking for a better deal step by step. This is said to be a
very powerful technique,
 ‘Silence’ – do not be tempted to fill gaps in conversation with words. After asking a question, wait
silently for an answer – silence should put pressure on the other party,
 ‘Broken record’ – the theory here is that, if we repeat something often enough, the other party starts
to believe it.
 ‘Recess’ – this may be used if the negotiation appears to have reached a stalemate or the other party
has said something unexpected. A recess in these situations gives you time to re-group your thoughts
and, possibly, discuss ways of moving forward with colleagues.
 ‘Divide and rule’ – this may be done by addressing questions to particular individuals in the supplier’s team, assuming the negotiation is on a ‘team’ basis.
 ‘One more thing’ – this is used to get the supplier to make a further concession when the negotiation
is almost concluded.
 ‘Tough guy/soft guy’ (or ‘good cop/bad cop’) - A team of two from the other party: one person
presents a friendly persona, whilst another is difficult to negotiate with. Sometimes this tactic
manifests itself as follows: ‘If you don’t do the deal now, it will need to go to my boss who is much
more difficult to deal with.
 ‘Now or never’ – this is one you are more likely to face from the supplier than the other way round.
Here, the supplier hustles you to accept quickly on the grounds that they cannot hold the price after
today (or similar). In this situation you need to ask why this is the case: is it really credible?
 ‘Bogey’ – you pretend that a trivial issue is very important, intending to trade this issue later for major
concessions. In case you are faced with the supplier using this tactic it is advisable to prepare in
advance so that you this know which issues the supplier really values

32
Q

Explain why negotiators may develop a BATNA when planning for a commercial negotiation.

A
  • Enables you to be more assertive during negotiation, because you can use the availability if a good BATNA as leverage (especially if other party is anxious to conclude a deal)
  • Protects you from feeling that you ‘have to’ accept terms that are too unfavorable (below your minimum acceptable position). Once your resistance point or ‘walk away’ position is reached, the BATNA offers a better outcome: rather than make further concessions to ‘reach a deal’ (taking the agreement below the BATNA outcome) it will be better to walk away
  • Provides a decision rule, if negotiations reach a point where the other party is saying: ‘Take it or leave it’ - by identifying exactly what the alternative is if you decide to ‘leave it’
33
Q

Discuss THREE persuasion methods that can be used in a negotiation.

A
  • Threat - Veiled or explicit statements of negative consequences, risks, penalties or sanctions arising from failure to move or comply: suitable only in distributive negotiations, as explicitly adversarial in style
  • Emotion - Appeal to supplier goodwill (ingratiation) or emotions about the issue or result eg appeal to fear (of failure, loss or reputational damage) or pride (emphasising status or reputational gains)
    Compromise - Finding the middle ground between buyer and supplier, by moving towards each others positions: ‘meeting each other half way’, ‘splitting the difference’, or making mutual concessions. Often an easy option to push through to closure(and a lose-lose outcome); should only be adopted once the buyer has given up on getting he whole of what it wants