CHPTR:6 PROMOTION STRATEGY

Question 1

• refer to the
  techniques and tactics businesses use
  to increase awareness, interest, and sales
  of their products or services.

Answer 1

Promotion strategies

Question 2

Paid promotion with a known sponsor that can get
to many people at one time and can be done in
many times.

Answer 2

ADVERTISING

Question 3

Short-term incentives or offers aimed at encouraging immediate sales or
customer action.

Answer 3

SALESPROMOTIONS

Question 4

Strategies to manage the brand’s reputation and create positive
relationships with the public, media, and other stakeholders.
Example:
Press Releases announcing new products, partnerships, or events.
Event Sponsorship (sponsoring a charity event or sports team).

Answer 4

PUBLIC RELATIONS(PR)

Question 5

Direct interaction between a sales representative and a potential
buyer to persuade them to purchase a product or service.
Example:
Sales Presentations to showcase a product’s benefits.
Customer Meetings or Calls to answer questions and close sales.

Answer 5

PERSONALSELLING

Question 6

Using platforms like Facebook, Instagram, Twitter, or LinkedIn to
engage with consumers, promote products, and build brand
presence.
Example:
Organic Posts like photos, videos, and stories.
Paid Social Ads targeting specific demographics or behaviors.
Influencer Collaborations to leverage their audience.
Social Media Contests to encourage user participation.

Answer 6

SOCIAL MEDIA MARKETING

Question 7

Creating and sharing valuable content that attracts and
retains customers, often leading to conversion and loyalty.
Example:
Blogs providing expert insights or product information.
Videos showcasing product use or providing tutorials.
E-books offering in-depth guides or industry knowledge.
Podcasts discussing topics relevant to the brand’s target
audience.

Answer 7

CONTENT MARKETING

Question 8

Directly communicating with potential customers through
non-personalized means to encourage immediate
responses or sales.

Answer 8

DIRECT MARKETING

Question 9

Unconventional, low-cost marketing tactics that aim to
surprise and engage customers in creative ways.
Example:
Flash Mobs or unexpected events in public spaces.
Street Art or graffiti advertising.
Viral Campaigns humor or shock value to spread quickly
on social media.

Answer 9

GUERRILLA MARKETING

Question 10

Partnering with influencers (individuals with large
followings) to promote products or services.
Example:
Product Reviews or sponsored content shared by
influencers.
Brand Ambassadorships where influencers promote a
brand over a longer period.

Answer 10

INFLUENCER MARKETING

Question 11

Using events or sponsorships to increase brand visibility and
interact directly with potential customers.
Example:
Sponsoring Events like sports tournaments, festivals, or
events.
Hosting Webinars or product launch events.
Trade Shows and Exhibitions where businesses showcase
their products.

Answer 11

EVENT MARKETING AND SPONSORSHIP

Question 12

Encouraging customers to share positive experiences
with their network, often organically.
Example:
Referral Programs incentivizing customers to refer friends.
Online Reviews and Testimonials on websites or social
media.

Answer 12

WORD OF MOUTH MARKETING(WOM)