chpt9 Flashcards
Cognition
all the mental activities associated with thinking knowing remembering and communicating
prototype
a mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories(as when comparing feathered creatures to a prototypical bird such as a robin)
concepts
a mental grouping of similar objects, events, ideas, or people
algorithms
a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier- but also more error-prone- use of heuristics
heuristics
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error prone than algorithms
insight
a sudden realization of a problem’s solution; contrasts with strategy-based problems
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past.
Intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning
Availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind(perhaps because of their vividness), we presume such events are common
representative heuristic
when we estimate the probability of an event based on how similar it is to a known situation. In other words, we compare it to a situation, prototype, or stereotype we already have in mind.
Overconfidence
the tendency to be more confident than correct-to overestimate the accuracy of our beliefs and judgements
Belief perseverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited
Framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
Creativity
the ability to produce new and valuable ideas.