Chp-6

Question 1

___ is the use of internet mobile devices social media search engines and other channels to reach consumers

Answer 1

Digital marketing

Question 2

__ search is natural search

Answer 2

Organic

Question 3

__ SEO involves looking for ways to improve user experience ethically and genuinely

Answer 3

White hat

Question 4

__ is a web analytics service offered by Google that tracks and reports website traffic

Answer 4

Google analytics

Question 5

Digital marketing requires physical market

Answer 5

False

Question 6

E-Commerce deals are carried out in physical market

Answer 6

False

Question 7

Digital marketing is carried out with the help of portal

Answer 7

True

Question 8

In digital marketing SEO mean special executive operations

Answer 8

False

Question 9

The paid advertisement on Google can we identified with ad keyword

Answer 9

True

Question 10

To make the traffic analytics SEO technique is used

Answer 10

False

Question 11

__ SEO realise on manipulating Google’s algorithm to prove ranking

Answer 11

Black hat

Question 12

Analyse the traffic coming to the website __ tool is used

Answer 12

Google analytics

Question 13

If the speed of displaying the website is slow then __ method is used

Answer 13

Technical

Question 14

__&__ techniques are strategies used to get higher search ranking on search engine

Answer 14

White hat and blue hat

Question 15

The product of Google analytics was originally developed by __ company in year __

Answer 15

Urchin and 2005

Question 16

Valid two types of keywords are

Answer 16

Long tail and short tail

Question 17

Marketing channels in digital marketing are

Answer 17

Email marketing
content marketing
mobile marketing

Question 18

Valid approaches SEO to generate traffic to your website are

Answer 18

On page SEO
Of page SEO
Technical SEO